Need help from Maps, Citations, Reviews expert!!

1) Yes, you can, but IMO, it's not a "game changer" to add this. Relevancy is going to be based more-so on more appropriate quality signals then "title".

2) They need to be exact. I use a service www.ubl.org to make sure all listings are the same. There are a handful of IYP's that you want to hand-submit to as they get a lot of traffic and you want to get on the process as soon as possible so Google picks up the changes.

3) This is very important: Check out competitor reviews in the specific market sector. Google gives weight on reviews to different directories so you need to do a little homework first. Once you've found 2-3 websites Google is picking up the review feed, then have him post the reviews there. There will be a waiting period before Google picks up that feed, so make sure he posts 4-5 reviews on his actual Google Places profile.

4) The point of getting the sites indexed, review sites or citation sites, is so Google caches and indexes the pages, which in-turn, updates the Google Places profile. It's a good idea, but if they pages have already been cached once before, then Google will come by and cache it again - your call, just depends on how much time you have to setup.

5) Use www.ubl.org . It's cheap and effective.

6) Having complete listings help in a variety of ways. First, you don't always know what Google is going to pick up and put within Google Places profile. They pick up a lot of data from Angie's List and display on there listings. Point is, you should always fill out as Google could start adding more info from the directories of their choice, you just never know. Secondly, this directories DO GET TRAFFIC so having a complete listing is important to the traffic that is visiting their website. A lot of times, if your listing is completely updated, you get a "boost" in that directories internal rankings, which equates to more traffic to you or your client. So not only is it good for Google Places, it's just good for usability and profile completeness against competitors.

Don't take unneeded risk like posting fake reviews. It is a serious fine from the FTC if found posting fake reviews. Does the store owner not keep any type of records who buys from him ? If so have him do a few follow up calls from recent and/or repeat customers. If there is no data base , ( get him to start keeping one ) then have him offer a free gift to customers that post a review within 1 month of purchase.

On a side note , you can easily have review management as one of the solutions you offer businesses. If done right can create a decent amount of residual income. Take care.

Act like the professional you are and Don't post fake reviews .