Discuss: What Tools Would You Recommend For Offline Marketing?

20 replies
Hi All,

What online tools/software do you use to help your offline business model?

Outsourcing is the obvious answer, but I'm looking for tools like Micro Niche Finder or SE Nuke.

Would tools like that be useful in an offline business model?

Discuss, please.

Ayesha
#discuss #marketing #offline #recommend #tools
  • Profile picture of the author jkstam3
    the yellowpages!
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    • Profile picture of the author RichardHK
      Originally Posted by jkstam3 View Post

      the yellowpages!
      Absolutely true! And also track down who has new websites by searching for your local web developers portfolio. Most will look nice but not at all optimised for search. If an offline business has money for a site they may well understand and pay for SEO and more.

      Tools? Market Samurai and Web CEO are my main tools, with the Firefox SEO add-ons. Also use Micro Niche Finder for niche research as it is so quick and easy to operate. And Hubspot have a free online tool for basic checks on sites here.
      Signature

      Richard, Hong Kong
      Business Consulting

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      • Profile picture of the author Digital Info Diva
        Hm - depends on what you need to do!

        I'm using all the software from Incansoft to create backlinks for my
        clients....RSS, articles, web 2.0, etc. For every upload, they generate
        a report that you can customize with the client's name. This is part of
        my monthly status reporting to clients.

        I came across a hair salon last week that was getting similar work that I
        do for a comparable price. She was raving about the status report she
        received every month, so of course I was curious. She said she would
        send it to me.

        Imagine my surprise that her status report was just a monthly email with
        hand typed entries of keywords and their SE position! The keywords
        looked screwy and it actually took me a few minutes to realize they were
        keywords for the salon's main product that was sold. So I did my usual
        market research and found that only 2 out of 8 had any monthly searches
        and then it was only around 200. She was paying this guy every month
        to rank for keywords that had no monthly searches!!! :rolleyes:

        Bottom line - whoever is doing her marketing doesn't know what he is
        doing. Instead of getting her salon ranked for the search terms people
        are currently searching on, he obviously just worked on the key phrases
        the client provided without taking the time to do his work and educate
        her a little.

        I packaged up my market research into a nice folder and took it to her.
        You should have seen the look on her face when she quickly looked at
        what I provided - she was obviously impressed. She was even more
        impressed when I told her there were an additional 3,600 monthly searches
        she had not yet ranked for. This was just today and I bet I have the
        contract in a few days.

        Whatever you decide to use for your clients, keep status reports in mind
        because they are the proof that you are actually doing something for
        them. It doesn't take much to impress them, especially when you give
        them automated reports!
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        • Profile picture of the author jordan08
          Originally Posted by Digital Info Diva View Post


          I'm using all the software from Incansoft to create backlinks for my
          clients....RSS, articles, web 2.0, etc. For every upload, they generate
          a report that you can customize with the client's name. This is part of
          my monthly status reporting to clients.
          Gail,

          This is awesome and pretty much what I was looking for when starting this thread. I want to give my customers reports, of course, but wasn't sure of the best way to go about it. I really didn't want to do just the email thing and after reading your story I'm glad I didn't!

          Thanks so much!

          Ayesha
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  • Profile picture of the author Ryan Shaw
    I use Rank Tracker, Market Samurai, and Google Keyword Tools.

    I like to use constant contact for businesses and outsource the design/coding to the Philippines.
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  • Profile picture of the author wbinst2
    Hi Gail, great post.

    I'd never seen the Incansoft stuff. Looks great and what prices!
    Which Incansoft tools do you think are relevant for offline consultant?
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    • Profile picture of the author Digital Info Diva
      Originally Posted by wbinst2 View Post

      Hi Gail, great post.

      I'd never seen the Incansoft stuff. Looks great and what prices!
      Which Incansoft tools do you think are relevant for offline consultant?
      I'm using their software to build backlinks - I redistribute everything I upload for them. So if I write an article or press release I can then create a video from the same content. All this leads to RSS feeds, etc. The more you upload and distribute, the more chances you have to dominate the SERPs.
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      • Profile picture of the author wbinst2
        Thanks Gail

        So you use only the video and backlinks software?

        Originally Posted by Digital Info Diva View Post

        I'm using their software to build backlinks - I redistribute everything I upload for them. So if I write an article or press release I can then create a video from the same content. All this leads to RSS feeds, etc. The more you upload and distribute, the more chances you have to dominate the SERPs.
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  • Profile picture of the author Vincenzo Oliva
    Wait for Warrior Calvin Woon to re-open his business finder software, I've used it and it's awesome. You check off the states you want (all if you like) enter the kw..."Dentists" and it scrapes google for hundreds of leads. Best part is it pulls their email and phone number and places them in a spreadsheet. It also gives the url to their site and link to their places entry (if they have one) so you can even tell who needs a website and who needs a map, Love it!

    http://www.warriorforum.com/warrior-...y-seconds.html
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    • Profile picture of the author vndnbrgj
      The tool I use, and recommend is Google Keyword Tool and Google Analytics.
      They are both free, and great.
      I wouldn't be where I am today without these.
      I use them on a daily basis.
      Signature
      Life Begins At The End Of Your Comfort Zone
      - Neale Donald Wilson -
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    • Profile picture of the author BigTobes
      that sounds amazing. do you know what it's called and if it's on sale again now?
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  • Profile picture of the author AidenChong
    "Offline" doesn't meant to be something like bring the offline business to the online world, in my opinion.

    The best tool would be our marketing knowledge, we look at what a business need the most, and fix that part quickly.

    If that business has already a lot of leads, but not enough conversions, it clearly shows that the business is in need of a "conversion help", I don't think it's appropriate for me to bring in more leads for them initially.

    Fix the conversion problem before bringing in more leads, so that would help them with some instant profit or instant improvements.

    That's at least how I am doing it.

    No offense but I was hanged for a while when I landed on this page, and found out things like MNF or SENuke... I thought I landed on a article marketing thread...

    As for the autoresponder, which is appropriate for offline B&M businesses, I think iContact does a good job because you can easily import contacts from other sources.

    Hope that helps.

    Aiden
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  • Profile picture of the author GoGetta
    I use,

    Market Samurai
    Google Keyword Tool
    SEO Quake for Firefox
    SENUKE
    Aweber

    All powerful and used for different things!

    GoGetta
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  • Profile picture of the author deus ex
    I use so many software pieces:
    - AWeber
    - Google Analytics
    - Google Website Optimizer in conjunction with AdWords
    - RavenTools
    - Rank Tracker and Web CEO products
    - SEMRush
    - SE Nuke
    - SEO Site Tools
    - SEOBook for Firefox
    - Chrome SEO
    - Google Keyword Tool with the Google Properties
    - Google News for syndication and link building
    - Market Samurai for a lot of research
    - I then use a LOT of other programs for partners, clients and our sites

    Programs I am INTERESTED in:
    - Incansoft
    - Micro Niche Finder
    - The new tools for Facebook adds, YouTube, Twitter, etc

    I really dig deep and use sites like blackhatworld to find good tools to try and then I buy them.

    Any other tools people? Please Please PM or Skype me
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  • Profile picture of the author MWGrubb58
    Aiden was making a good point. Marketing and business development knowledge is your BEST tool.

    Most business owners say, "I want more customers!" These new customers can lead to revenue, but not necessarily more profits. The lead acquisition costs and fulfillment costs can be killing the business owner.

    You may be bringing more leads and even more customers... but profits can be going out the door. You need to help the business owner with lower acquisition costs, lower fulfillment costs, and HIGHER prices.

    Why higher prices?

    That's one of the "underground secrets" most marketers don't know about.

    If you give a 10% discount, you've got to sell TWICE as much to break even.

    Raise your prices 10%, and you've only got to sell 66% as much to break even... just a little more to make profits!

    Cheers,

    Millard
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    • Profile picture of the author Digital Info Diva
      Originally Posted by MWGrubb58 View Post

      Aiden was making a good point. Marketing and business development knowledge is your BEST tool.

      Most business owners say, "I want more customers!" These new customers can lead to revenue, but not necessarily more profits. The lead acquisition costs and fulfillment costs can be killing the business owner.

      You may be bringing more leads and even more customers... but profits can be going out the door. You need to help the business owner with lower acquisition costs, lower fulfillment costs, and HIGHER prices.

      Why higher prices?

      That's one of the "underground secrets" most marketers don't know about.

      If you give a 10% discount, you've got to sell TWICE as much to break even.

      Raise your prices 10%, and you've only got to sell 66% as much to break even... just a little more to make profits!

      Cheers,

      Millard
      Millard's absolutely correct. I have built and sold 2 offline businesses in my career. This was back when I knew how to build the business, but I didn't really know anything about marketing. And many small business owners are the same. They know they have to advertise, but they don't necessarily know how to do it right.

      And when times get tough, the first thing they do is lower their prices! That's not always the right thing to do.

      Here's an example of what Millard is referring to: My very first online product I priced at $97 after tiresome testing. I then ran a split test at a lower price. At the end of testing, I made just a few dollars more at the lower price, but it took over 3 times the visitors to make that money. I had better quality sales, less refunds and less overall work to do at the higher price, so that's where I left it.

      These are concepts many offline businesses are not aware of or don't have the time for because they are so busy with their business. This is where "we" can help them to understand what their website can do for them.

      Do you know what the advertising rates are in your city?

      In my city, the best known and most used magazine advertising rates are:
      • 1/4 Page = $3,540/year
      • Back Page = $30,000/year
      Your 1/4 page ad costs $295/month
      Your back page ad costs $2,500/month

      These magazine ads are sold based on circulation. There's no guarantee anyone will ever call you from one of those ads...not unless you also manage to get a feature story published in the magazine. People just get used to seeing the same ads in THAT magazine, but that doesn't mean they will actually remember the business when they need it. Businesses have a better chance of generating new customers from direct mailers like Val-Pak, etc.

      People are actually using the Internet to look for businesses from work. Then they can drive there on their way home. Local news agencies are using the Internet to look for "experts" when they have a related news story. Imagine the money they are saving by obtaining search engine ranking to get new customers they would never get with traditional advertising methods.
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  • Profile picture of the author Vincenzo Oliva
    I would pm Calvin about that. I think he was upgrading the software but maybe it's ready.
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