Working With Big Brands?

9 replies
Hey guys,

I've worked with offline businesses etc for years but have not worked with super market brands or products you would see in wallmart. What opportunities are there to promote for these companies and has anyone done anything with them?

Just thinking...because I was at the super market the other day and some of the branding/copywriting is very average
#big #brands #working
  • Profile picture of the author Ryan Shaw
    I have one client that used to be in all the kmarts us wide and autozone; we are rebuilding the business online using me; its definitely possible if you can figure out how to find them; this one contacted me.

    You might want to find out if they have an online presence and see if you can improve it
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  • Profile picture of the author Voasi
    I've worked with several big brands. The biggest reason I worked with these companies is because of my network and people I've worked with before. They always were able to get me in or leverage contacts or etc...

    And that's usually how it's done: You need that social proof from a 3rd party to validate your credibility and ability to provide a quality service to these bigger companies/firms.

    You see, everyone is looking to use the internet to push there product to the sky with revenue, but there just aren't a lot of GOOD companies out there selling a service - that's why you need that 3rd party to validate you.
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  • Profile picture of the author sambakker
    Excellent, thanks for the help. Voasi, you got me thinking there. I have a friend who owns a supermarket franchise so probably will start investigating there. It's not something that appeals to me all that much marketing wise but the supermarket and production of products is one area in future I want to get into so figured what better way to make contacts and get knowledge than promote for others.
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    • Profile picture of the author ELeadStudio
      Voasi, you're totally right- from my experience, working with big brands rather than local businesses it's a pain in the ass! i've managed to work with a few "deep pockets" companies (selling a product or high ticket services) and to be honest, if it wasen't for credibility purposes (let's not forget the money...) i would leave it.. as much as they pay, the more your phone is ringing...:-)

      leave it! stay local my friend... :-)
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  • Profile picture of the author cassie_camay
    working with big brands involves big work. Since you have to take care of there names and reputation.
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  • Profile picture of the author Mark Brian
    I was surprised when a Global brand emailed my company. I thought I was about to hit a jackpot.

    To cut the long story short, I had an impression they think my company wasn't big enough for them. They ask questions like: how many are you in the company? Have you worked with other corporate accounts? etc.

    Working with big businesses is a chicken and egg thing. There's almost no way in, unless you're "big" or have a connection inside. Just a few days ago, we were pitching for another big account. We lost over another provider who had a friend in their IT dept.
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  • Profile picture of the author Voasi
    Originally Posted by cassie_camay

    working with big brands involves big work. Since you have to take care of there names and reputation.
    This isn't true. In fact, big brands are willing to actually pay you what you're worth. They have the budget and are happy to pay for your services, especially since the marketing department has been allocated a certain amount of marketing and they "have to" spend that money (and of course, show positive return - brand lift, rankings, etc..)

    Example: I was recently brought on to do 10 white papers on SEO Best Practices for a company you've all heard of. I charged $10k (took about 6 weeks). Each white paper was mostly 1 page of content. It wasn't a "lot of work" but it was MY KNOWLEDGE that was invaluable that made it worth the price tag - considering it was over 9 years of experience working with large, corporate SEO accounts.

    A lot of time too, the "Big Brands" have a ton of assets they're under-utilizing so for you to come in and be the white knight, makes your job THAT MUCH MORE easier.

    IMO, working with companies that only want to pay $400-$1000 a month in SEO is more work, as there expectations are WAY higher for the money (and they have short implementation spans - "I want to be ranked in 2 days", etc..)

    I like sticking to the bigger companies, who pay me what I'm worth and stay on (and refer) with me for years.
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  • Profile picture of the author Cathy Duncan
    I have also been working with some big brands for years, the reason being their popularity and to get more expert and professional knowledge about the businesses of different kinds. It was
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