goodbye phone books....this is great news

24 replies
This is a link to an article that is FANTASTIC NEWS for offline market.

Companies yank cord on residential phone books - Yahoo! News

Enterpryzman
#booksthis #goodbye #great #news #phone
  • Profile picture of the author MichaelHiles
    Well actually it's just white pages, which makes a lot of sense.

    But if you'll do some digging around, you'll find some marketing surveys that show that usage of Yellow Pages has actually stabilized.
    {{ DiscussionBoard.errors[2856809].message }}
  • Profile picture of the author FiveSmoothStones
    Sorry so slow. Can you explain?
    {{ DiscussionBoard.errors[2856810].message }}
  • Profile picture of the author CrhisD
    This ought to save a few trees.
    {{ DiscussionBoard.errors[2856824].message }}
    • Profile picture of the author Rus Sells
      Save trees? Don't you know that we farm trees for consumer products? There is no, lets just go out and find some trees to cut down so we have enough toilet paper.


      Originally Posted by CrhisD View Post

      This ought to save a few trees.
      {{ DiscussionBoard.errors[2857170].message }}
  • Profile picture of the author enterpryzman
    I still have ads for my brick and mortar business and pay about $ 700 monthly.....pretty funny knowing what I also do online but, I would never drop these ads.

    Enterpryzman
    {{ DiscussionBoard.errors[2857068].message }}
  • Profile picture of the author Bronwyn and Keith
    Hey Enerpryzman

    It has to start somewhere - first the White Pages then whats next????

    Regards

    Bronwyn and Keith
    Originally Posted by enterpryzman View Post

    This is a link to an article that is FANTASTIC NEWS for offline market.

    Companies yank cord on residential phone books - Yahoo! News

    Enterpryzman
    {{ DiscussionBoard.errors[2857122].message }}
  • Profile picture of the author paulie888
    The Yellow Pages seem like such an outdated antiquity to me, and I can't even remember the last time I saw one. There are probably still certain markets out there where it still does its intended job, though.
    Signature
    >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
    {{ DiscussionBoard.errors[2857223].message }}
  • Profile picture of the author Ryan Shaw
    i haven't used the yellow pages since I was about 12 lol
    {{ DiscussionBoard.errors[2857247].message }}
  • Profile picture of the author Chad Heffelfinger
    The only thing the phone book is good for these days is finding potential clients! It's the only reason I've looked at one in years.
    {{ DiscussionBoard.errors[2857391].message }}
  • Profile picture of the author vanmed
    Account Execs nationwide working for yellow page groups have really beefed up their approach. They are double saturating their markets interms of manpower and diversifying the services they are actually selling, i.e. web advertising, SEO services in addition to print ads in their books. THis will account for what seems to be a stabilization in this industry. However, print ad sales are still lower than ever and outside of restaurants, taxi cabs and yes, plumbing companies, the ROI for consumers is very low. I advise all of my clients outside of these industries to save their ad dollars. However, if a general listing of just name, address and number, maybe url is offered at a reasonable rate, it may be a break even prospect to go ahead, but definitely not purchase display ads. I also advise that clients make sure they do have a current and accurate white page listing.
    Signature

    Web and Social Media Marketing Coordinator, Writer and Content Reviewer, Latest Reviews @: anastasia date anastasiadate review black dating sites

    {{ DiscussionBoard.errors[2857434].message }}
  • Profile picture of the author cassie_camay
    well at least there are aiming for paperless agenda and save nature by prioritizing the trees.
    Signature

    great cosmetic surgeon seo awaits for you.

    {{ DiscussionBoard.errors[2858781].message }}
  • Profile picture of the author Voasi
    Does anyone have links on printed yellow pages going down in business? Some market research links would be great if anyone has any links showing the slow-down and fall of Yellow Pages.
    Signature
    Want $6,000/mo. SEO Clients? Watch My Free Video!
    We do WSO Designs TOO!!! Best on WF! - Click Here
    {{ DiscussionBoard.errors[2859224].message }}
    • Profile picture of the author PaulintheSticks
      Originally Posted by Voasi View Post

      Does anyone have links on printed yellow pages going down in business? Some market research links would be great if anyone has any links showing the slow-down and fall of Yellow Pages.
      I would love to see some research as well.

      Michael?
      {{ DiscussionBoard.errors[2859411].message }}
      • Profile picture of the author Steve1776
        Originally Posted by PaulintheSticks View Post

        I would love to see some research as well.

        Michael?
        Ask and ye shall receive.

        Google Vs Yellow Pages New Survey

        In a recent survey conducted by Melbourne SEO Services.........
        The results were clear, with 53.85%, of respondents saying they haven't used the yellow pages in the last year, while 100% of respondents said they use google every day. One respondent even commented "I reckon the yellow pages is obsolete: why would you spend money on the yellow pages when they'll just as easily find you on Google?"
        Signature

        You can get anything you want if you help enough other people get what they want.
        Losers fail and quit. Winners fail until they succeed.
        Indecision is worse than the wrong decision. You can fix a wrong decision, you can't fix indecision.

        {{ DiscussionBoard.errors[2869413].message }}
  • Profile picture of the author BrainCopy
    Wow, that's great news. We're going GREEN!
    {{ DiscussionBoard.errors[2860053].message }}
    • Profile picture of the author cscarpero
      It makes a great story for my Facebook and Twitter updates!
      Signature

      I'm an online marketer and mortgage loan officer.

      Connect with me at www.Scarpero.com

      {{ DiscussionBoard.errors[2868906].message }}
  • Profile picture of the author paulie888
    I think the answer is pretty obvious, and the majority of consumers just don't look for businesses in the Yellow Pages anymore. I can't even remember the last time I did...actually, now that I think about it the last time I had to refer to the Yellow Pages was when I was locked out of my house 3 years ago and I was somehow able to get a hold of one (don't quite remember exactly where I got it though) to find an emergency 24 hour locksmith to call! LOL....I suppose it would behoove "emergency" service providers like locksmiths and plumbers to maintain their listings in the Yellow Pages!

    Paul
    Signature
    >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
    {{ DiscussionBoard.errors[2869535].message }}
    • Profile picture of the author WildGale
      I would be lucky to find a phone book in my house. Thanks for the stats. Any more?
      {{ DiscussionBoard.errors[2870912].message }}
  • Profile picture of the author beargy
    I think the yellow pages can be useful but people have gotten away from taking the time to review for what they are looking for. It is much more convenient to pull out a cell phone and search for whatever it is you need.
    {{ DiscussionBoard.errors[2871446].message }}
  • Profile picture of the author solotr
    This is just for my area in the PNW, but the yellow book also offers the exact same services here as many offliners to small business owners, the pricing may simply be higher. Old habits are hard to break for some business owners, look at the popularity of Intuit's site building program.

    No, I may not pay $30+ a month for a generic website nor would you but the name recognition (think Quickbooks which is on many small business computers) and you'll understand why the Yellow pages isn't going out of business any time soon.

    With that said, I have one for each of the counties in my area and one huge bugger that covers the Western part of my state. Do I use it? You betcha because say what you want - there's money in them thar pages
    Signature

    "It is better to have a permanent income than to be fascinating" ~ Oscar Wilde

    {{ DiscussionBoard.errors[2873814].message }}
  • Profile picture of the author homemodifications
    oh...that's really very great news ...
    {{ DiscussionBoard.errors[2873993].message }}
  • This is a good example! My friend has the droid, all he does is say 'Little Ceasars Pizza', and the damn thing within seconds brings up the local 2 stores with numbers, website links, etc. way faster then ever looking them up. I think that the books are old news.
    Signature

    Solving Multimedia Expectations. AppleCreekMedia

    {{ DiscussionBoard.errors[2874094].message }}
  • Profile picture of the author susiem
    Yes, I heard they did away with the white pages . I been reading all the comments, and actually all are pretty good. I would have to say that although I personally don't use the yellow pages that often, I do however need them occasionally to look for a certain business. Also, many individuals we may be unaware of dont use the computer as we do. So , it is still needed by many people.
    {{ DiscussionBoard.errors[2874562].message }}
  • Profile picture of the author startup
    Yellow is trying to become part of the online world offering ads, websites in some areas etc....it is like newspapers...an industry on virtual lifes upport
    Signature

    Maverick Arbitrage Secrets - If you can follow a simple, step by step blueprint, you can start your own Product Arbitrage Business, starting with ZERO cash, today! http://www.warriorforum.com/warrior-...inventory.html

    {{ DiscussionBoard.errors[2878039].message }}

Trending Topics