Niche Keyphrase & SEO

4 replies
I've been searching for a good local niche keyphrase for a while but since I live in a suburban area there's almost no search volume data. But I may have possibly found a good niche keyphrase: "swpa homes". swpa stands for southwest pennsylvania (actually a different state but I don't want to give it away). Search volume is 2900 per month, competition is medium (213 sites/pages) and cost per click is nil according to keyword tool.

Am I correct in seeing this as a possibly profitable keyphrase?

I'm concerned though because I looked at the top ten search results and although Traffic Travis says seo competition is minimal, when I look at the stats, such as Page rank, top five sites are 4,5,5,6,4 and domain ages are 13,8,8,8,8 and they all have plenty of backlinks. They are pretty much all directory sites. Sites 6-10 have low PR and newer domain age and few links. I'm assuming based on those stats, that I would have a serious challenge breaking the top 5, is that correct?

If it is a good potential niche, I'm trying to figure out how to take advantage of it. My first thought was to build a lead generating site for a realtor and do both cpc and seo. There are only 3 ads for the phrase.

Any insight is appreciated.
#keyphrase #niche #seo
  • Profile picture of the author teaball
    Originally Posted by PaulintheSticks View Post

    I've been searching for a good local niche keyphrase for a while but since I live in a suburban area there's almost no search volume data. But I may have possibly found a good niche keyphrase: "swpa homes". swpa stands for southwest pennsylvania (actually a different state but I don't want to give it away). Search volume is 2900 per month, competition is medium (213 sites/pages) and cost per click is nil according to keyword tool.

    Am I correct in seeing this as a possibly profitable keyphrase?

    I'm concerned though because I looked at the top ten search results and although Traffic Travis says seo competition is minimal, when I look at the stats, such as Page rank, top five sites are 4,5,5,6,4 and domain ages are 13,8,8,8,8 and they all have plenty of backlinks. They are pretty much all directory sites. Sites 6-10 have low PR and newer domain age and few links. I'm assuming based on those stats, that I would have a serious challenge breaking the top 5, is that correct?

    If it is a good potential niche, I'm trying to figure out how to take advantage of it. My first thought was to build a lead generating site for a realtor and do both cpc and seo. There are only 3 ads for the phrase.

    Any insight is appreciated.

    if any of the top 10 use that exact key phrase, then use it by making it the relevant KW by blogging it , twitting it etc.

    take it from a static KW to active. if you can, make it part of your domain name. just smother it with coverage of any kind

    expand it with additional KW's and keep going

    then search each day and click on your link... wash tinse repeat

    TB
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    • Profile picture of the author PaulintheSticks
      Originally Posted by teaball View Post

      if any of the top 10 use that exact key phrase, then use it by making it the relevant KW by blogging it , twitting it etc.

      take it from a static KW to active. if you can, make it part of your domain name. just smother it with coverage of any kind

      expand it with additional KW's and keep going

      then search each day and click on your link... wash tinse repeat

      TB
      You mean if the top 10 have the phrase as text on their site? By "smother it with coverage", you mean in links/anchor text, articles, etc. correct?

      What if the top 10 don't use the keyphrase? Don't do any of that? Thanks.
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      • Profile picture of the author teaball
        Originally Posted by PaulintheSticks View Post

        You mean if the top 10 have the phrase as text on their site? By "smother it with coverage", you mean in links/anchor text, articles, etc. correct?

        What if the top 10 don't use the keyphrase? Don't do any of that? Thanks.

        yes
        yes, FB and twitter everything
        no, if they dont use it, that makes 1st page easier and faster. then add additional relevant and related KW's as you get some movement up the page ladder.

        it's a process. once you have a site ranking well for a KW, (like page 4 or 5 from unfindable), adding more is simple.

        Here's a tip I do all the time. I go to my site stats and look at every page load. when I see a referring url that is any kind of search, I click to open it in a new page and look around at what page it's on, who else is there, make note of the actual phrase, then I click on my link and leave it open for a few minutes. I get searchers from about 140 countries. Gurgle seems to like that. LOL

        I don't know this for sure but 1st page in US gurgle seems to give you 1st page in other countries. It's kind of weird to be on 1st page for gurgle Poland or Italy or South Africa. And when somebody in South Africa clicks organically and then searches around your site's pages, well gurgel just sits up and takes notice.

        I have a different stat script code for every free page on my sites, so I can see how someone gets to each page.

        Funny thing is this, if you take the time to do it right and get on the first page, the changes on gurgle don't seem to matter. your site is stuck on the first page, even if you don't touch it for months. How wacko is that?

        TB
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  • Profile picture of the author kalens99
    If any of them don't do any of that then it might be worth looking a tougher domain name to optimize for. If they are in the top 10 for the keyword you want and don't even have anchored links or articles with the keyword in it then obviously no one is optimizing for it so you should have no trouble taking control of that keyword.
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