When people google many of the terms that take them to their site, what shows up on the results is not where they want their customers to land... in fact, it's usually a direct link to a specific products manual (in PDF format) which in all cases causes the potential client to end up somewhere else.
Now this is the #2 result on a very high traffic keyword on google, and they don't know how to fix it.
I don't either. But I figure that some of you offline consulters like myself will have come across a similar problem. I've tried google but I just don't think I am hitting the right terms to get the result I'm after.
Thanks in advance warriors,