Fee to charge offline business for Internet Marketing

9 replies
So I've been thinking about coming up with a proposal for my friends dental practice. I figure I can rank easily for the city and state she's in for dentistry related keywords.

What I've been trying to come up with is the best way track the customers that actually find her practice through my online advertising.

The best thing that I've been able to think of is a coupon. I figure there's a good chance people wont pass up on printing a 5-10% discount coupon on their fist visit. Then I guess I could either get a percentage of the cost of the procedure the patient came in for, or just settle with a flat fee for every customer.

Another option would be to charge a flat monthly fee. This could work but I couldn't charge more than $200 per month and even that sounds high.

Anyone have some insight they'd care to share? I'd really appreciate it...
#business #charge #fee #internet #marketing #offline
  • Profile picture of the author alanborcic
    Use separate email (gmail), phone number (google voice) and Google analytics for tracking. I would charge your client monthly fee and percentage of profit from customers you bring in through your advertising. if you deliver, you will make money. Fair game and no business owner should object.
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    Alan Borcic
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    • Profile picture of the author Bronwyn and Keith
      Hey Alan

      Agree with most of what you said but would be inclined to "forget" the profit share on small businesses because they don't understand it.

      Leave that to the negotiations with BIG business.

      Just do the monthly fee or a set cost per lead.

      Regards

      Bronwyn and Keith
      Originally Posted by alanborcic View Post

      Use separate email (gmail), phone number (google voice) and Google analytics for tracking. I would charge your client monthly fee and percentage of profit from customers you bring in through your advertising. if you deliver, you will make money. Fair game and no business owner should object.
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      • Profile picture of the author alanborcic
        Originally Posted by bronke13 View Post

        Hey Alan

        Agree with most of what you said but would be inclined to "forget" the profit share on small businesses because they don't understand it.

        Leave that to the negotiations with BIG business.

        Just do the monthly fee or a set cost per lead.

        Regards

        Bronwyn and Keith
        If you explain them that profit share is benefit for both sides since it is in your best interest to bring them as many customers as possible which is also their best interest, I doubt they will object. Otherwise you won't be motivated to go over and beyond to bring them more customers since you are paid fixed price. Some will accept this, some won't. Second one will likely nickel and dime you anyway, so you are better off without them.



        Quote:
        Originally Posted by alanborcic
        Use separate email (gmail), phone number (google voice) and Google analytics for tracking. I would charge your client monthly fee and percentage of profit from customers you bring in through your advertising. if you deliver, you will make money. Fair game and no business owner should object.

        Thanks for your response. Those are valuable suggestions.

        If I was to register a separate email and phone number would I then have the responsibility of scheduling appointments?

        Or would I have the dental office monitor the new email and phone number, then trust them to report the customers to me?

        Thanks again...
        I would forward virtual phone number to your client main number. The whole purpose of your virtual number is to get reporting who called and when as result of your marketing campaign
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        Get Life You Deserve
        Alan Borcic
        www.alanborcic.tv

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        • Profile picture of the author jackheape
          I have found that a fee of from $100 (as a start) to $300 works well, depending on what you are going to do. The most important two things that you have to do, is 1. make sure your client understands that ranking, ie traffic, takes time, and 2. that you track the traffic so you can prove your efforts are being effective. Business people want results. You have to be able to prove that you are providing the results.
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    • Profile picture of the author Krishna876
      Originally Posted by alanborcic View Post

      Use separate email (gmail), phone number (google voice) and Google analytics for tracking. I would charge your client monthly fee and percentage of profit from customers you bring in through your advertising. if you deliver, you will make money. Fair game and no business owner should object.

      Thanks for your response. Those are valuable suggestions.

      If I was to register a separate email and phone number would I then have the responsibility of scheduling appointments?

      Or would I have the dental office monitor the new email and phone number, then trust them to report the customers to me?

      Thanks again...
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  • Profile picture of the author chrisnegro
    I put my clients on a Monthly Retainer and NEVER disclose the itemized cost of these prices. Their is an art to "quoting" and one of them is not revealing your itemized cost "per service provided".

    When you do this long enough, you will find that some business owners use "your quote" as ammunition to get a cheaper marketing service from someone else. Albeit sucks for you...good business people do this (and you can't blame them either)

    If a business owner asks me how come I won't give him/her an itemized cost of the services I provide....I tell them this:

    I'm sorry Sir/Ma'am....as company policy I don't reveal my "itemized costs" for my services provided as every level of marketing service provided (for a company) is unique to that company and involves many different levels of work.

    However, what I can do is go back home tonight and rework the quote minus the 2 marketing services that you don't want. Would you like me to do that for you Sir/Ma'am?

    Success to you,

    Chris Negro
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    • Profile picture of the author teaball
      Originally Posted by chrisnegro View Post

      I put my clients on a Monthly Retainer and NEVER disclose the itemized cost of these prices. Their is an art to "quoting" and one of them is not revealing your itemized cost "per service provided".

      When you do this long enough, you will find that some business owners use "your quote" as ammunition to get a cheaper marketing service from someone else. Albeit sucks for you...good business people do this (and you can't blame them either)

      If a business owner asks me how come I won't give him/her an itemized cost of the services I provide....I tell them this:

      I'm sorry Sir/Ma'am....as company policy I don't reveal my "itemized costs" for my services provided as every level of marketing service provided (for a company) is unique to that company and involves many different levels of work.

      However, what I can do is go back home tonight and rework the quote minus the 2 marketing services that you don't want. Would you like me to do that for you Sir/Ma'am?

      Success to you,

      Chris Negro
      You must be a genius Chris! LOL That is exactly what I have done too.

      Professionals like lawyers and dentists always ask for a breakdown.

      I just tell them that your industry, your website or your name may be much harder than others in another industry. But I set the rate based on my initial research of how you(r) name/site is currently being found in the serp's.

      Often I will mention that you could hire another person in-house to do it for you but they might do it poorly or wrong, or not know what to do to solve this issue _______ (fill in the blank).

      It's the not the cost that really matters, it is the desired result.

      Here is a huge tip for your clients' websites. Set up an on-page sign up for a call or email contact form, for a question or an appointment For The After Hours Searcher. We have tested this small sign up add-on(name and email only) with an immediate download with an attorney. The download is titled "How and What to Ask a Lawyer About Your {Case}." It is a no-sales pitch "How To" that builds comfort and warmth with a prospect.

      May I say, the download works "Mahvuhlussly"!! He closes nearly every person who downloads it, and it is copyrighted.

      Here is the killer. It only appears on the site after 6pm ... cron jobs put it up and takes it down. It is ice cool.

      TB
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      The short cut to success is always the long cut for lasting success.
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  • Profile picture of the author Ryan Shaw
    Hi Chris,

    That's an interesting thought.

    Have you had cases where you meet with a prospect and then you find out they are using someone / somebody else after you meet?
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  • Profile picture of the author Vincenzo Oliva
    Don't be bashful about charging them money. Look at it this way, they probably spending $500-$1000 a month on crummy yellowpage ads and local weekly magazine/newspaper advertising. You're not asking them to spend more money (likely less) just re-direct the money they're spending to better advertising platforms.

    I charge %50-%100 the value of one customer as the monthly fee. 1 customer for a dentist is a 6 month proposition. Maybe $500. So charge $300 a month for 1 kw. $500 for 3.
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