What I've been trying to come up with is the best way track the customers that actually find her practice through my online advertising.
The best thing that I've been able to think of is a coupon. I figure there's a good chance people wont pass up on printing a 5-10% discount coupon on their fist visit. Then I guess I could either get a percentage of the cost of the procedure the patient came in for, or just settle with a flat fee for every customer.
Another option would be to charge a flat monthly fee. This could work but I couldn't charge more than $200 per month and even that sounds high.
Anyone have some insight they'd care to share? I'd really appreciate it...