Who Here Does SEO/Web Design vs. "Offline" Strategies?

19 replies
Seems most people are focusing on SEO and/or building websites for local businesses.

I'm wondering if anyone is using actual strategies to help a business owner increase their profits, optimize, set up systems, up sells, cut costs, run effective advertising, etc.??

Never understood why most people are so online (SEO and website) focused. :confused:

There easier ways to help businesses out.

So out of curiosity, who is doing what? SEO/website vs. Offline Strategies?
#design #offline #seo or web #strategies
  • Profile picture of the author jsherloc
    I tend to focus 90% of my efforts with businesses online, at least for the first few months. I would imagine the reason why people on here are focusing on the online stuff is because it is what they know better and feel overall more comfortable with. For me personally, I am kind of a control freak as well, so I feel like I have more "control" over the online stuff. Not only that, but most of us on here are not getting clients on massive monthly retainers that would justify the efforts involved for much of the purely offline stuff. I agree that many of these things are DEAD SIMPLE and in many cases EASIER than the online stuff, but because of various factors (bad employee/owner/manager communication issues, "useless" requested meetings, we are not truly "in house", days of waiting with no feedback even after promised, etc) Just speaking from my own experiences as a primarily one man band.

    I enjoy incorporating the offline stuff (even simple retention stuff they aren't taking advantage of, calling on past customers, reconfirming customers contact details, etc) and doing social media promotions with employees getting customers details, etc. But it often turns into a major headache and hassle for me. Essentially, all of the offline stuff may be WAY EASIER to accomplish, but it will often require WAY MORE of your own resources (time being the major one). This is just my opinion and why I choose to focus on the online stuff primarily, as for me it really comes down to ROI (both mine and ultimately my clients -- I'm good at bringing them consistent warm leads off the internet. I might be great at running a special community promo in their store, but they won't necessarily profit from it if their employees don't do their part of the bargain and they pay these employees to work on the promo for a month straight, etc) If I were to hire someone part time, I would pay them to help me "run" some of the offline-focused administrative stuff and go after it from the get-go.

    - Jim
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    • Profile picture of the author Vagabond 007
      Originally Posted by jsherloc View Post

      I would imagine the reason why people on here are focusing on the online stuff is because it is what they know better and feel overall more comfortable with.
      Hey Jim,

      Yeah, I think that may be it. Seems most of the people that are in/getting into the offline craze come from an online background. I'm actually the opposite, I have a background in offline and then started learning online.

      Originally Posted by jsherloc View Post

      I agree that many of these things are DEAD SIMPLE and in many cases EASIER than the online stuff, but because of various factors (bad employee/owner/manager communication issues, "useless" requested meetings, we are not truly "in house", days of waiting with no feedback even after promised, etc) Just speaking from my own experiences as a primarily one man band.
      Good points. I think part of it to is confidence. Since most come from the online world, they feel more comfortable behind a computer and not face to face with people.

      Selling face to face is scary for some.



      Originally Posted by jsherloc View Post

      <<snippet>>This is just my opinion and why I choose to focus on the online stuff primarily, as for me it really comes down to ROI (both mine and ultimately my clients -- I'm good at bringing them consistent warm leads off the internet. <<snippet>>
      Thanks for your post, Jim.
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  • Profile picture of the author Joshyybaxx
    I help organise offline marketing strategies, and even draft up plans to assist busineses stay on track - often this will include analysing costs for advertisements, looking at which advertising strategies will bring the best ROI as well as looking at various other factors of marketing such as competition analysis and other elements that will form a marketing plan

    I also offer assistance getting the company online if they aern't there already, and if they are there I work on optimizing their online presence through various things mainly SEO and adding them to google places as well as SOCM (if it will help the company and it will not be used simply because it is the latest craze)

    However I am studying marketing at university - so I do learn the whole marketing thing from top to bottom the online part I self teach myself using the main fundamentals and simply twisting them to work online (whereas some marketers if not most simply shift from IM, which has become massively saturated with everyone wanting to offer something to anyone with a pulse to offline for easier pickings which may result in a lesser quality service being provided to the client - however if the client is happy I guess it's all good... even if they have no idea what a real marketing strategy should consist of)

    It's not too hard, you just need confidence and have the ability to handle what ever someone throws at you - keeping your posture... essentially I never work with scripts, I come from the belief that if you're selling a service you must know enough about it to do it without relying on objects to help you along (comes across really lazy/robotic - but some people have real confidence issues and that is fine in these cases)

    I simply love the engagement factor, learning other peoples business models and their experience about how they evolved to where they are, and being apart of that evolution to their next stages

    - JB

    *Just a note I do a lot of my stuff for free - minimal cost to get experience untill I finish my degree*

    PS Vaga I might buy your mindmap on wednesday - It looks interesting and packed with good solid info, rather than some BS fake guru package most WSO's are that sell simply on the back of peoples little minions hyping the crap out of them... it's refreshing.
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  • Profile picture of the author mahesh2010
    I also offer assistance getting the company online if they aern't there already, and if they are there I work on optimizing their online presence through various things mainly SEO and adding them to google places as well as SOCM (if it will help the company and it will not be used simply because it is the latest craze)..we do seo/webdesign and also off line stratergies..
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  • Profile picture of the author cassie_camay
    well if you can focus on both SEO and website then you are just one of those very flexible and dynamic workers. I mean you can really learn them both if you will just try and be consistent in what you do. And it is an advantage for you since its like you are learning from it.
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  • Profile picture of the author redcell1
    Well I first do SEO/online just because I know that this will be great in both short term (Client sees the work I'm doing) and long term (Client gets customers because of the work). Also I believe once you can justify your cost for online marketing you can then approach them with offline ideas, ( Promotions,printed materials etc)
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    Just here to see the shenanigans.

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  • Profile picture of the author John Pawlett
    I have found every client different, so instead of trying to sell them a 'package' I have them fill in a 'marketing appraisal form' from this I can structure a ‘solution’ tailored to their needs and budgets, it also comes across professional.

    Not only does the form give me a good insight to their business but I can usually find loads of areas for growth.

    John
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    • Profile picture of the author Vagabond 007
      Originally Posted by Joshyybaxx View Post

      I help organise offline marketing strategies, and even draft up plans to assist busineses stay on track - often this will include analysing costs for advertisements, looking at which advertising strategies will bring the best ROI as well as looking at various other factors of marketing such as competition analysis and other elements that will form a marketing plan

      I also offer assistance getting the company online if they aern't there already, and if they are there I work on optimizing their online presence...
      Nice! Sounds like you have a great grasp on what you are doing.

      Did I read in another thread that you are only 20? If so, awesome! Keep doing what you're doing and you will be very successful...if you aren't already.

      Originally Posted by Joshyybaxx View Post

      It's not too hard, you just need confidence and have the ability to handle what ever someone throws at you - keeping your posture... essentially I never work with scripts, I come from the belief that if you're selling a service you must know enough about it to do it without relying on objects to help you along (comes across really lazy/robotic - but some people have real confidence issues and that is fine in these cases)
      Exactly! Confidence is HUGE!! Obviously you need to know what you are talking about, but after having those skills down, the rest of this "offline" thing is having the right mindset and confidence in your abilities. Which is something I don't see a lot of people ever talk about.

      I'm huge on the whole mindset/beliefs topic. Having the right mindset is a skill that carries over into EVERY part of a persons life. Not just in your consulting biz.

      Originally Posted by Joshyybaxx View Post

      *Just a note I do a lot of my stuff for free - minimal cost to get experience until I finish my degree*
      I'm sure you know this, and it seems pretty clear you know what you are doing, but hopefully you understand you do not need a degree to be considered "worthy" of helping a business. Don't let not being finished your schooling slow you down to getting compensated as a consultant.

      And I hope you are gathering those testimonials from the people you are helping for free.

      Originally Posted by Joshyybaxx View Post

      PS Vaga I might buy your mindmap on wednesday - It looks interesting and packed with good solid info, rather than some BS fake guru package most WSO's are that sell simply on the back of peoples little minions hyping the crap out of them... it's refreshing.
      Yes, I keep my products packed with content and leave out the fluff. I'm obviously biased, but I guarantee you'll love the mind map.

      Originally Posted by mahesh2010 View Post

      I also offer assistance getting the company online if they aern't there already, and if they are there I work on optimizing their online presence through various things mainly SEO and adding them to google places as well as SOCM (if it will help the company and it will not be used simply because it is the latest craze)..we do seo/webdesign and also off line stratergies..
      Good to hear. I like the fact that you optimize what they already have. Optimization is a great way to help a business out. And usually a cheap way too. Sometimes it just takes a little tweak here or there to see big results.

      Originally Posted by cassie_camay View Post

      well if you can focus on both SEO and website then you are just one of those very flexible and dynamic workers. I mean you can really learn them both if you will just try and be consistent in what you do. And it is an advantage for you since its like you are learning from it.
      Yes, knowing how to create a website and SEO is powerful. I see so many websites that don't even have basic SEO done to them.

      Thanks for your post.

      Originally Posted by redcell1 View Post

      Well I first do SEO/online just because I know that this will be great in both short term (Client sees the work I'm doing) and long term (Client gets customers because of the work). Also I believe once you can justify your cost for online marketing you can then approach them with offline ideas, ( Promotions,printed materials etc)
      Yes, it can make for a good way to get your foot in the door to larger projects.

      Try this, next time you are talking with your clients, ask them if they use up sells. If not, explain the strategy to them and why it's so effective. Ask them to try it on the next 10 customers to see what happens. Depending on what they sell, you may have justified your consulting fees.

      And that's only 1 of many things you can help them with to make more money.

      Originally Posted by John Pawlett View Post

      I have found every client different, so instead of trying to sell them a 'package' I have them fill in a 'marketing appraisal form' from this I can structure a 'solution' tailored to their needs and budgets, it also comes across professional.

      Not only does the form give me a good insight to their business but I can usually find loads of areas for growth.

      John
      Nice! That's the way everyone should do it, imo. Sure there are things that every business can use, but this is not one size fits all. Best to ask as many questions as possible to know where they're at, where they want to go, get LTV, etc.
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  • Profile picture of the author alanborcic
    Our job is to increase leads/customers and by association profit for our clients (small business owners) regardless if that is done via online or offline methods. You are shutting yourself out from big part of the game if you insists on online marketing methods only.
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  • Profile picture of the author AdmiralGloom
    I am falling in love with web design all over again!
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  • Profile picture of the author Joshyybaxx
    Yep I'm actually turning 21 tomorrow

    Normally I get testimonials and also once I have my website up and running I will be putting each client I work with in the clients zone to build some credibility, I don't really charge a big fee because I was gaining experience (real world experience - not just from text books) which is far more valuable than any money at the moment.

    I just love marketing, and it's something I'm always thinking about... how to build better relationships with clients from aquisition through to retention whilst keeping costs low and generating good revenue and technology is another thing I am into, so I love theorising about how technology can be blended with the process as well...

    At the end of the day, the best thing about it is I can be my own boss and everything that comes from it is from my own actions and I am in control of my life

    -JB
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  • Profile picture of the author Ashley Skuse
    I refer to my business as a digital marketing business. It leaves open the opportunity for me to offer other kinds of advertising and marketing services in the future.

    Currently I'm just doing web design, SEO packages and consultancy. I'd like to bring more services into the mix as time goes on. I'm interested in branding, and print. I also know a fair bit about direct mail campaigns.

    When I'm designing a website for a client, I always notice so many things that I could help them with, so it's good to make it clear that marketing is my area. They won't necessarily want to listen to someone who is just the friendly neighborhood web designer.
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    • Profile picture of the author Vagabond 007
      Originally Posted by Joshyybaxx View Post

      Yep I'm actually turning 21 tomorrow
      I know it's still Monday where you're at, but it's officially Tuesday where I'm at...so Happy Birthday!

      Originally Posted by Joshyybaxx View Post

      I just love marketing, and it's something I'm always thinking about... how to build better relationships with clients from aquisition through to retention whilst keeping costs low and generating good revenue and technology is another thing I am into, so I love theorising about how technology can be blended with the process as well...

      At the end of the day, the best thing about it is I can be my own boss and everything that comes from it is from my own actions and I am in control of my life

      -JB
      You sound a lot like me. I think about marketing all the time and I like being my own boss and being responsible for my life.

      Originally Posted by Ashley Cooper View Post

      When I'm designing a website for a client, I always notice so many things that I could help them with, so it's good to make it clear that marketing is my area. They won't necessarily want to listen to someone who is just the friendly neighborhood web designer.
      Exactly. Good to establish early on that you are a marketing expert who happens to also design websites.
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      • Profile picture of the author Bronwyn and Keith
        Hi Vagabond

        The stats that came up once we had voted pretty much replicated what we thought they would.

        But it's nice to see what everybody put in anyway.

        Regards

        Bronwyn and Keith
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  • Profile picture of the author Rocketguy
    I focus 100% of organic seo/places. I try my hardest to stay away from websites, but I always get clients begging me to create something new for them.
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  • Profile picture of the author Joshyybaxx
    Australia

    Sydney to be specific, yeah I think we have the same mindset on marketing which is good - I was frankly tired of seeing so many threads about landing clients and not knowing what to offer... I don't understand how anyone would hire someone that didn't already explain what they'd be doing for them. =\

    Then I checked out your WSO and it was like "oh wow, this guy is a solid and genuine offliner" =)
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  • Profile picture of the author danemorgan
    I considered the idea of the full plate route, but i decided to focus my efforts on the online marketing for small business approach. I get the "shut off from a big part of the game" argument, but I don't really want to be a generalist.

    I want to focus on an aspect (a lrage one still) of the game and excell at it.

    I've done specialty print advertising in the past and I understand that there are pieces of the pie I'm leaving for someone else, but I'm fine with that. I just want my peice of the pie, and I want to be so good at that piece that I am indispensible.
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    • Profile picture of the author MichaelHiles
      Originally Posted by danemorgan View Post

      I considered the idea of the full plate route, but i decided to focus my efforts on the online marketing for small business approach. I get the "shut off from a big part of the game" argument, but I don't really want to be a generalist.

      I want to focus on an aspect (a lrage one still) of the game and excell at it.

      I've done specialty print advertising in the past and I understand that there are pieces of the pie I'm leaving for someone else, but I'm fine with that. I just want my peice of the pie, and I want to be so good at that piece that I am indispensible.
      I understand where you're coming from, and a strategist is anything BUT a generalist. They are an expert in strategy, which is a competency in and of itself.

      It's like the enterprise architect in an IT environment, who has to understand database, physical network infrastructure, and application development in such a way that they combine them in a very specific, unique fashion. On one hand, it might appear that is a generalist - but in reality, the ability to weld together all of those competencies is a very specific skill in itself.
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    • Profile picture of the author Vagabond 007
      Originally Posted by bronke13 View Post

      Hi Vagabond

      The stats that came up once we had voted pretty much replicated what we thought they would.

      But it's nice to see what everybody put in anyway.

      Regards

      Bronwyn and Keith
      Yes, they are about inline with what I thought as well.

      Originally Posted by Rocketguy View Post

      I focus 100% of organic seo/places. I try my hardest to stay away from websites, but I always get clients begging me to create something new for them.
      Thanks for your post.

      Originally Posted by Joshyybaxx View Post

      Australia

      Sydney to be specific, yeah I think we have the same mindset on marketing which is good - I was frankly tired of seeing so many threads about landing clients and not knowing what to offer... I don't understand how anyone would hire someone that didn't already explain what they'd be doing for them. =

      Then I checked out your WSO and it was like "oh wow, this guy is a solid and genuine offliner" =)
      Haha, yeah seems a lot of people are only focusing on PART of the equation.

      Whole other ball game AFTER you actually land the client.

      Originally Posted by danemorgan View Post

      I considered the idea of the full plate route, but i decided to focus my efforts on the online marketing for small business approach. I get the "shut off from a big part of the game" argument, but I don't really want to be a generalist.

      I want to focus on an aspect (a lrage one still) of the game and excell at it.

      I've done specialty print advertising in the past and I understand that there are pieces of the pie I'm leaving for someone else, but I'm fine with that. I just want my peice of the pie, and I want to be so good at that piece that I am indispensible.
      Fair enough. As long as you are happy and getting results, then keep doing what you're doing.
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