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Googles Places or SEO is easy to sell to local business?

by joe0074
14 replies
Hi there,

I'm wondering which service is easier to sell to local business? Google Places or SEO?
Which service tends to get more traffic to their websites between get ranking on top 5 of Google Places or top 5 in organic search.

Any idea would be greatly appreciated.

Thanks,
#business #easy #googles #local #places #sell #seo
  • Profile picture of the author Bronwyn and Keith
    Hi Joe

    It might be different in your "neck of the woods" but here Google Places is an easy conversation point.

    The good thing now is that both GP and SEO are important for local searches.

    So we start the conversation with GP and then roll in the fact that we alos need to do some "quality" SEO to ensure success.

    Hope that helps

    Regards

    Bronwyn and Keith
    Originally Posted by joe0074 View Post

    Hi there,

    I'm wondering which service is easier to sell to local business? Google Places or SEO?
    Which service tends to get more traffic to their websites between get ranking on top 5 of Google Places or top 5 in organic search.

    Any idea would be greatly appreciated.

    Thanks,
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  • Profile picture of the author jigney
    i will put it like this to sell local services through google
    1) Google Adwords targeting local market
    2) Google places with first page listing only
    3) SEO

    This i am telling based on our client expererince in search engine marketing
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  • Profile picture of the author Martin2010
    I'd have to say organic but it all depends on firstly the amount of traffic searching and also the specific searches also.

    If you are getting quite a few people specifically looking for something that you are promoting then SEO is the way forward.
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    • Profile picture of the author jigney
      Originally Posted by Martin2010 View Post

      I'd have to say organic but it all depends on firstly the amount of traffic searching and also the specific searches also.

      If you are getting quite a few people specifically looking for something that you are promoting then SEO is the way forward.
      I would like to put in this way it is important to get leads rather than traffic. Many times it happens you get many hits but no. of inquiries few though it depends on so many factors.
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  • Profile picture of the author Martin2010
    Yes but that all depends again on the specifics of your site.

    If you are working on a shoe site then someone types into Google shoes then they are looking and the general term whereas if you put mens size 8 broad fit shoes and you sell mens size 8 broad fit shoes then you've got a good chance of that lead.
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    • Profile picture of the author MRomeo09
      The real answer is neither!!!

      No business wants SEO or Google Places, what they want is more feet in the door, and dollars in their pocket. So you have to find out a way to sell them EXACTLY that.

      Most business owners gets 2-3 emails a day offering them SEO, start talking about SEO and their eyes will glaze over. Start talking about how you can show them how to get as many phone calls from their website than they are getting for all of their other advertising methods for a fraction of the cost, and you'll get what you're looking for.

      You've heard the saying, sell the sizzle not the steak. Couldn't be truer here.

      Marcos
      Signature
      We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up ... discovering we have the strength to stare it down. - Eleanor Roosevelt

      Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
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      • Profile picture of the author joe0074
        Hi Marcos

        That is the purpose we do SEO or Google Places for them; to get more traffic, more leads and more sales for them.

        What do you mean "No business wants SEO or Google Places?" It's nonsense.
        If they know it's gonna help them get more clients and make more money, they will want it.

        Originally Posted by MRomeo09 View Post

        The real answer is neither!!!

        No business wants SEO or Google Places, what they want is more feet in the door, and dollars in their pocket. So you have to find out a way to sell them EXACTLY that.

        Most business owners gets 2-3 emails a day offering them SEO, start talking about SEO and their eyes will glaze over. Start talking about how you can show them how to get as many phone calls from their website than they are getting for all of their other advertising methods for a fraction of the cost, and you'll get what you're looking for.

        You've heard the saying, sell the sizzle not the steak. Couldn't be truer here.

        Marcos
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        • Profile picture of the author gomarket
          "No business wants SEO or Google Places?"

          They may not want to hear it because they have been hammered by snake oil salesmen who sold them a promise of good fortune and delivered nothing. Not to mention, they don't know seo/google places from atom splitting. They do know they want more business so they can make more money.
          Signature

          Best Regards,
          Mike

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          • Profile picture of the author JustinBrooke
            I think what Marcos is saying is "Yes we DO seo and
            ppc and places, but we sell MORE CUSTOMERS"

            For most of us here that's obvious but I still hear
            tons of my subscribers trying hard to sell SEO or
            PPC when really they should be selling "I make your
            phone ring more" or "I'll put 100 more people through
            your door each month"
            Signature
            FREE CASE STUDY: How I made $4.8mil with courses I didn't even make
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            • Profile picture of the author Bronwyn and Keith
              Hey Justin

              Yeah we agree that the "tone" of the conversation is More Customers.

              You have to "talk" the language that they want to hear.

              Plus, you have to be "able to deliver".

              Regards

              Bronwyn and Keith

              Originally Posted by JustinBrooke View Post

              I think what Marcos is saying is "Yes we DO seo and
              ppc and places, but we sell MORE CUSTOMERS"

              For most of us here that's obvious but I still hear
              tons of my subscribers trying hard to sell SEO or
              PPC when really they should be selling "I make your
              phone ring more" or "I'll put 100 more people through
              your door each month"
              {{ DiscussionBoard.errors[2943751].message }}
        • Profile picture of the author MRomeo09
          Originally Posted by joe0074 View Post

          Hi Marcos

          That is the purpose we do SEO or Google Places for them; to get more traffic, more leads and more sales for them.

          What do you mean "No business wants SEO or Google Places?" It's nonsense.
          If they know it's gonna help them get more clients and make more money, they will want it.
          Joe- I turn away more business than I take at this point. Because I don't sell a commodity.

          If you offer Google Places or organic SEO, you're allowing yourself to be a commodity. You're competing with the 5-10 spam emails they are getting daily, and the 2-3 phone calls they are getting a week(I own all or a piece of a handful of brick and mortar companies and I see them come in- I counted 18 of them today alone).

          What I sell is a better business.
          What I sell is putting your client acquisition on auto pilot.
          What I sell is a stream of qualified leads.
          What I sell is being absolutely sure that if you pay $1,000 for advertising, you're getting at least $10,000 in return.
          What I sell is a predictable and measurable growth of any business using primarily online marketing.

          And that's why my typical contract runs between $20-100k/yr, unless I'm doing a favor for someone.

          When I lay out a strategy, it's a real strategy. It's not let's just spam you to the top for Dallas Haystack Needle Removal.

          Clients don't want or need a Google Places listing. What they need is someone they trust to help them with what I sell above. Find a way to sell that, and you can command top prices.

          And finally technically speaking, no one can give you an answer on which is best organic SEO or Google Places, because realistically in todays Google Caffeine world, you should really be doing both. So, it's getting harder to do one or the other, but much more effective to be doing both.

          Marcos
          Signature
          We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up ... discovering we have the strength to stare it down. - Eleanor Roosevelt

          Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
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          • Profile picture of the author Paul Ho
            Originally Posted by MRomeo09 View Post

            Joe- I turn away more business than I take at this point. Because I don't sell a commodity.

            If you offer Google Places or organic SEO, you're allowing yourself to be a commodity. You're competing with the 5-10 spam emails they are getting daily, and the 2-3 phone calls they are getting a week(I own all or a piece of a handful of brick and mortar companies and I see them come in- I counted 18 of them today alone).

            What I sell is a better business.
            What I sell is putting your client acquisition on auto pilot.
            What I sell is a stream of qualified leads.
            What I sell is being absolutely sure that if you pay $1,000 for advertising, you're getting at least $10,000 in return.
            What I sell is a predictable and measurable growth of any business using primarily online marketing.

            And that's why my typical contract runs between $20-100k/yr, unless I'm doing a favor for someone.

            When I lay out a strategy, it's a real strategy. It's not let's just spam you to the top for Dallas Haystack Needle Removal.

            Clients don't want or need a Google Places listing. What they need is someone they trust to help them with what I sell above. Find a way to sell that, and you can command top prices.

            And finally technically speaking, no one can give you an answer on which is best organic SEO or Google Places, because realistically in todays Google Caffeine world, you should really be doing both. So, it's getting harder to do one or the other, but much more effective to be doing both.

            Marcos
            This advice right here is pure gold. Change the way you position your services and you'll see people begging you to take them.
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  • Profile picture of the author Martin2010
    Marcos never a truer word been spoken brother.

    I totally agree with what you have said and yes it's all about optimising what you already have and in my eyes SEO does that.
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  • Profile picture of the author danemorgan
    joe0074, It's not nonsense. No one wants a drill, they want a hole. They may or may not think a drill is the best way to get a hole, but the hole is what they want, and if they can get the hole without a drill, they don't give a plug nikel what the drill's specs are.
    Signature
    Did you ever notice that “author” is the root of the word “authority“?
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