Is there something in the water? First offline consultancy client landed!

Thank you. As for delivering - C'mon now did that really need to be said? :rolleyes:

V

Thanks so much John. I appreciate the congrats. I definitely feel on the up.

V

Lisa,

Today is YOUR day.

Thanks so much Lisa!! I'm putting some positive vibes out there for you as well!

Yep, to the last bit. Lucky I only plan 5-10 mins per day for ping-pong disputes the rest of my time is spent working, learning, growing and 'getting results'


V

I have to tell you Nathan that even though I've always known what they are this is the first time I've ever used them in a prospect meeting. Even with my coaching clients I've never used them.

But it really worked because not only did it help the client it helped me talk through the various steps and explain in detail. Just having that drawing in front of myself and the client brought a lot to the meeting.

Never read 'The Back of the Napkin' but I will look for it.

It also didn't matter that I couldn't draw. My middle circle to depict her looked like a squashed tomato - well that broke the ice right there.

Thanks for the heads up on the book and the congrats! Much appreciated and let me know if the mind map works for you in a prospect meeting.

V

Not Lisa silly man! Its V! :p

hehe that's okay. I knew Mark - but you can congrat Lisa ahead of time It's all good. Thanks

V

Yes!! That's exactly what I feel like Pointer. You hit the nail on the head. Thanks for the congrats. Means a lot.

V

Congrats V!

Well... I've never been big on mindmaps... but I've probably been using them all along and didn't really pay attention to it till lately - and your post made me realize that I should probably get some mindmap software rather than using my notepads LOL

The residual income for you will be great. Totally understand where you're coming from on that remark... I had a lot of advertising sales over the years, but when recessions hit, guess what goes first?? Took me a while to realize that the residual income is the solid, the other is the bonus.

Congrats again!

Amber

You rock! I never stay in neg mode for long. It does not pay the soul or mind to linger in darkness. Thank you.

V

Right on! I do have some testimonials from some clients both coaching and my 'test' consultancy subjects. Hate calling them guinea pigs. But over time I have collected them - it's only now I can build on the consultancy ones because before although they got what they wanted I needed to feel 100% confident to charge as a consultant as I do now.
In fact this week one has come back to me and we're going to work on a JV project but that's another story. He said he'd do a video testimonial for me which is awesome!
I'm pretty sure my new client will be happy with the results and would do a video too.
Thanks again Pointer.
V

Thank you Micheal. You know my plan. That's definitely my target for 2011.

V

I will do - thanks As for the 'other' comments. Wonderful quote you gave there -Thank you. I have a 14 year old son so I'm used to dealing with the kind of behaviour presented to me by that one person in this thread.

V

Thank you so much

So the process of me getting this client was simple (on paper lol) Very cool story which I'm happy to share.

I am with a local networking club in my town. I started going to get business coaching clients and its one of those where you meet up, have breakfast together and do a 60 second pitch. The group has about 40+ business owners go from my town and also surrounding towns. Excellent pro-active group and that's been a valuable key.

In the first month of going I picked up my first coaching clients and since I know about internet marketing and social media (which many offline businesses don't) I was asked to do a speaking event at another networking group and picked up more clients there.

You also get the opportunity to have 1-2-1's with business owners where you arrange a time to meet, normally over coffee, to discuss your different businesses. So that is a great way IN. I've got coaching clients from that angle too.

This meeting came about by one of my networking colleagues who I happened to give a 'taster session' to, which led to him understanding different IM marketing - which he's benefited from.

He happened to bump into my new client in Starb$cks - he didn't know her. He overheard the conversation she was having with a friend which was about her marketing both online and offline and happened to say, 'hope you don't mind but I know someone who can help you...'

That same week I'd come from a meeting with some prospects who own a business directory and after my meeting with them they met my new client (totally unrelated) and they said, 'hey we know someone who can help you and gave her my name.' Again I gave the directory owners a lot of food for thought during our meeting. Lots of ideas backed up with statistics etc.

So on two different occasions by two different people my name was mentioned. This was very flattering of course but I want to explain something here...

I've spent the last few months getting out there offline and networking with groups of businesses.
I've had my coaching clients but I've also done a few taster sessions of good quality value with people I KNOW network far and wide. They know a lot of people and they are willing, at random, to walk up to complete strangers in Starb$cks and say, 'sorry, but I couldn't help overhearing you need someone for x,y,z this is the Gal you need and she's local.'

The fact that these 'sample' clients have got results from what I've been doing with them has helped of course.

Anyone could really do this. It's about getting yourself in an active offline networking group. Working out who are the best messengers and who will actively be open to learn, implement and share their results.

They are your cheerleaders.

The coaching to marketing consultant is a natural fluid progression for me and to be honest it's just a case of me getting it done as opposed to coaching/training my clients to do it themselves.

Sorry that was long but I thought it may be helpful to anyone wanting to go down the networking group route. I'd say - if there isn't one in your area then set one up! Great B2B opportunities there.

V

P.S if you get into a group ask to do a group talk too. I asked to do a group talk with my group as soon as I joined LOL Ever keen. Ironically I've spoken at several other groups but not my own - so this month they have asked me to do a talk to the group. Another great way to open doors - public speaking.

Thanks Nathan. I would thank you but my thank button is gone. Maybe I over-thanked haha.

I appreciate the comments on my site. I've tried to do the 'serious' business copy but it's not me and I want people to know, hey I'm fun but I'm business too so I hope that comes across. I think what I've done gives a new take on the 'about me' pages you see and you know never really get clicked on a lot (well unless they are called something else)

Cheers,

V

GMoney I'm really proud of you too. I've been following your thread. Interesting how giving gives back. And yes, we are Warriors!!!

Thanks for the congrats.

V

Hey Lisa,

The client's business is a big evergreen so that helps a lot - lots of room to market it.

I'll be balancing online marketing with off line marketing. Both are equally essential.

Immediately we'll go through the report I've written and sort out diaries for key dates to get content for both offline and online marketing together as well as products. That will keep focus. Lucky this time of year is good to step back and just get lots and lots of content together for various elements of their site and offline marketing. Plus it's a good time for discussion and research (split testing a few things also)

The client's website needs changing (and super quick) and of course putting into motion various ways to get them and it noticed.

I want to get them on Blogtalk radio and youtube as two key promo outlets. I've used BlogTalk radio myself and I know with the right guests and a regular channel the hits back to a site are quite nice - it can rank nicely.

Usual capture list funnel opt-in will be put into place as well as approaching site owners in her niche for guest posts etc. I'll also recycle the radio shows onto iTunes.

The client has been sitting on a celebrity endorsement so I want to develop a training course product with her and get that celebrity endorsement in writing for that product. . It's a big one and a crowd puller in their niche - nice!

If we can get a few more of those it will be a super boost to the client's main high end product and to her PR.

They'll be other online stuff available for free d/l and paid. Further on a membership section would be nice residual.

All in all both online and offline I want this client to push their personality (which is a very nice one) and have showcase themselves as an expert. The angel is 'personality and trust' x a heck of a lot more. The client has the foundation but it needs some helium in it.

Getting on local radio and in papers should be a breeze - local is always looking for guests and stories. I already have a few press seeking feeds internationally so those will be studied closely and acted upon if they fit what magazines and blogs are looking for. So a press pack will be set up and blasted.

We're building an army around them and the product fits nicely around that.

I'll be outsourcing some things on this project.

That just scratches the surface but feel free to pm me and we can skype if you want to know more on the progress.

V

P.S What's interesting here Lisa is I think I'll be putting some coaching into play. Like most of us - their service is hugely undervalued but not by their clients or prospective customers - but by themselves. Coach V needs to get the pom-poms out and cheer-lead to the max along the way and let them know they own the field!