Selling to scrap yards recykling plants etc.

Know your target demographic.

Do they wear suits?

My suggesstion is to become "one of the them". Speak like they speak, dress like they dress, and you will build instant and long lasting rapport. Even if they don't like your product. They may just do business with you based on "Liking" you.

Why ?

Because you are one of them.

Don't get me wrong... don't be fake...

Be yourself. But be one of them. If that makes any sense to you at all.

The best thing for you to do in my experience... get inside thier head.

What do they value? What are they like? What do they drive?

Things that most people don't even think about. Because they are rushing in with thier "golden idea" that they might not want because it doesn't fit thier value system.

With that...

Focus on Features and Benefits that they will recieve from your product and you can't lose.

If you go in talking all technical. They will not understand you. And they will not spend money on something they do not understand.

Peace of mind.
Increased productivity
bottom line results
decrease in labor cost

these are things they understand. Hammer or no hammer.

Good info from Amir

This would be considered a niche, so I would recommend just getting to know what Amir said, how they talk (Pick up on lingo,etc), how they dress, where they socialize in and etc.

Absolutely....


Thanks for bringing up the socialize part RedCell....

It may be in your best interest to go where they go....
If there is a bar, coffee shop, Diner, whatever..... go there. If it's a bar... Don't get drunk. You increase the odds of making an ass of yourself. I speak from experience on that one.

Anyway...chances are. You may be able to catch one of the Big Whigs at the bar. You strike up a casual conversation as friend. Get to know him. BUT DON"T SELL HIM. Just get him to like you, without trying too hard. The don't try too hard is very important there. You can just be like... "whatever". If you can't socialize with them. Yout goal is to get them to like you.... That's it. Nothing else.

Then when you get the meeting... they already know you and like you.

If you can't get the meeting for some reason. You can pitch them at the bar. I can't tell you how many deals I have made sitting at a bar in a casual environment drinking club soda while they give me all thier goodies because they got sloshed.

It works... it really does.

Whatever you do...

Just do it.

I agree while I cant go to a bar since I'm only 19. I have gone to corporate parties,events, weddings (No joke) and other functions where it was casual conversation that turned into appointments, but since we had met in a social setting it was a closed deal already.