$800 MILLION DOLLAR Offline Marketing Company? - Is This For Real?

28 replies
This is for the guys saying that 10k per day in offline sales is IMPOSSIBLE... it will help alot of people realize the potential.

This deserves a Thread of Its own.

In the offline world, a 10k day in a call center... nothin but a thing... In 2007 when I ran NPS in Nashville.... 10k was a complete disappointment...we raised 7 million dollars that year. (Research it for yourself to verify, look up the attorney generals website).

Read on, and you will really "get" this...

When I ran com1 (a call center selling websites nationally to small business owners), also in Nashville, we created 5.7 million dollars in RESIDUAL income from selling websites, our first YEAR in business. The hosting service we were promoting "BizOnThe.Net".... later sold to Prodigy for over $800 MILLION dollars.... (you can also google that one) and with only two call centers promoting them (ours being one of them) they developed over 80,000 offline customers in just a few short years time. before being sold.

Thats hard to imagine in a world where most people are pushing affiliate programs for 20.00 per sale, but you have to realize that only 2% of the money in the US alone, flows online.... 98% of it flows in the offline wold where a small mom and pop roofing company with 12 employees can do 30 million dollars per year.... as opposed to the single most highly paid IM'r in the entire world doing that much. Millions of dollars flowing in an offline call center operation is only hard to imagine, if you have never done business offline or scaled out.

My friend John Bowers has created 10's of million of dollars in offline residual income, and you never even hear of him online... he would be a GOD in a place like this, but it never occurs to him to even consider something like participating in a forum... neither do the guys who run ATT who sell thousands of website packages per day.

Perhaps this will help you imagine what Im saying:

If you create a virtual call center with 10 telemarketers... and you sold websites for $1800 apiece... and 40% of your sales people didnt even make one sale that day.... you would clear 10k that day just on the front end alone.What if you had 20 or 50 callers? What if you charged more than $1800?

Think outside of the box and you will see its not really that uncommon at all.

I hesitate to say these things, because some people find these kinds of numbers to be so unbelievable that is causes them suspicion, or hurts their faith in what they can do ALONE, and it racks some peoples brain because its too much to assimilate, and my goal is to HELP, not rack anyones brain....but .... Im just tellin the truth so...

You can easily do a sale or two by yourself per day... or per WEEK at least, if you truly pursue it like an $8.00 per hour telemarketer has to everyday for 7 hours per day, just to keep his job.

ATT does it every single day with those kinds of telemarketers....so does the yellow pages. And how do they do it folks again?

Thats right.

Through Telemarketing.

Nothing new here, just teaching what I know from experience as a 10 year call center consultant, manager and developer.

Its easy enough to prove for yourself... just call att and ask for a job on their sales floor, and they will have you selling 2 website packages per day for $8 bucks an hour along with 50 other callers just like you, just to keep up your minimum quota.

I know these things, because my career has been managing rooms like that.

So for all of those who think Millions of dollars in offline sales are unbelievable?

Can you really argue now that its possible?

Food for thought, hope it expands some peoples thinking.
#putting #reality #thinking
  • Profile picture of the author SubUrbanHype
    I believe 10k per day is something someone experienced in telemarketing can do alone. I don't believe its likely for somebody just starting out to make 10k per day, but it is not impossible (barely anything is impossible). Like you said if you are able to have a team of dedicated telemarketers to sell the packages as well it is definitely possible to achieve that no problem. Call centers get more than 10k a day out of people with NO money at all, so if you were calling business that are generating money it would be a piece of cake.
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    • Profile picture of the author John Durham
      Originally Posted by SubUrbanHype View Post

      I believe 10k per day is something someone experienced in telemarketing can do alone. I don't believe its likely for somebody just starting out to make 10k per day, but it is not impossible (barely anything is impossible). Like you said if you are able to have a team of dedicated telemarketers to sell the packages as well it is definitely possible to achieve that no problem. Call centers get more than 10k a day out of people with NO money at all, so if you were calling business that are generating money it would be a piece of cake.
      Exactly... what Im trying to say is that its entirely possible for a person to make themselves a few hundred bucks per day... and put it in perspective.

      Instead of paying for personal coaching, or even buying a report...a good idea would be to "go to work in one of these call centers for a month"... thats the best offline coaching in the world!

      Thanks.
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      • Profile picture of the author joshril
        Originally Posted by John Durham View Post

        Exactly... what Im trying to say is that its entirely possible for a person to make themselves a few hundred bucks per day... and put it in perspective.

        Instead of paying for personal coaching, or even buying a report...a good idea would be to "go to work in one of these call centers for a month"... thats the best offline coaching in the world!

        Thanks.
        I used to work with a company selling software that ranged from $10,000 - $200,000... and they did it 100% over the phone. Now, I realize that most of you are not selling enterprise software, but it just shows that almost ANYTHING can be sold over the phone.

        Another example... I used to sell $10k-$20k of health insurance every week over the phone to people I had never met before... In many cases, I was closing these cases on the first phone call and they were telling me all about their health conditions, giving me their banking information, etc.

        Phone sales is all about taking action and doing it.
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        • Profile picture of the author John Durham
          Originally Posted by joshril View Post

          I used to work with a company selling software that ranged from $10,000 - $200,000... and they did it 100% over the phone. Now, I realize that most of you are not selling enterprise software, but it just shows that almost ANYTHING can be sold over the phone.

          Another example... I used to sell $10k-$20k of health insurance every week over the phone to people I had never met before... In many cases, I was closing these cases on the first phone call and they were telling me all about their health conditions, giving me their banking information, etc.

          Phone sales is all about taking action and doing it.
          Interesting Josh.

          I have a couple of virtual Tms who work for me generating leads for insurance sales reps... some of these insurance guys make like 200-300k in commissions per year. Its amazing... sadly the telemarketers that provide the leads for them dont make nearly as much... Thats part of my goal to teach them how to use their skills to make more.
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  • Profile picture of the author vndnbrgj
    Do you have any recommendations for setting up a call center?
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    • Profile picture of the author John Durham
      Originally Posted by vndnbrgj View Post

      Do you have any recommendations for setting up a call center?

      Many. Nowadays you can do it virtually with remote autodialers... I have alot of posts on the subject actually. Free free to look them up.
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      • Profile picture of the author joshril
        Originally Posted by John Durham View Post

        Many. Nowadays you can do it virtually with remote autodialers... I have alot of posts on the subject actually. Free free to look them up.
        I will vouch for using an autodialer. I personally used one when I was making a lot of cold calls myself and also put my telemarketers on them. They speed up the calling substantially. Many are relatively affordable, but when you consider the increased output, they pay for themselves quickly!
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  • Profile picture of the author Brandon Ellis
    Great thoughts John! I am beginning to see a lot of wisdom in this telemarketing world. Though I think that doing camtasia type reviews are great for somethings, they take a lot more time and prep. Together I think they make a good meal! I actually have a goal of 100 calls minimum tomorrow in a kind of hybrid of your two reports.

    Wish me success!!

    p.s. You are not to far from me. I have been to Rogers. I used to live in Hardy and am now ten minutes out of Jonesboro. Small world when your having fun. Hit me up if you come to JBoro and I'll treat ya to lunch.

    Thanks,
    Brandon
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    • Profile picture of the author John Durham
      Originally Posted by Brandon Ellis View Post

      Great thoughts John! I am beginning to see a lot of wisdom in this telemarketing world. Though I think that doing camtasia type reviews are great for somethings, they take a lot more time and prep. Together I think they make a good meal! I actually have a goal of 100 calls minimum tomorrow in a kind of hybrid of your two reports.

      Wish me success!!

      p.s. You are not to far from me. I have been to Rogers. I used to live in Hardy and am now ten minutes out of Jonesboro. Small world when your having fun. Hit me up if you come to JBoro and I'll treat ya to lunch.

      Thanks,
      Brandon
      Killer man! I prob will be coming thru soon as a matter of fact.

      In january I think I am going to do some vids of myself closing a couple of deals on camtasia and an autodialer... got to get some other projects out of the way first...

      Oh yeah GOOD LUCK BROTHER! May the force be with you!

      Tell you what , get a deal and I'll buy YOU lunch!
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      • Profile picture of the author Brandon Ellis
        Oh I'll get a deal. I am definitely not the telemarketing type but I am not viewing it that way. it is one business owner introducing himself to another.

        It will be a HUUUUGE stretch of my comfort zone tomorrow though. I will let ya know how I do.

        Hey lunch is on me either way chief
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  • Profile picture of the author rolltide
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  • Profile picture of the author Voasi
    John...

    Does this bring it back for you?

    BizOnThe.Net -- Your Website Is Our Business.

    Also, the business name on that website is U.S. Republic Communications and I found this about them: http://www.ftc.gov/opa/1999/10/republic2.shtm

    Did it get bad? Curious to know... Is this even the same company your were referring to? You mentioned them up at the top. Doesn't seem so because the address was in Texas and the owner's name was Gary Remy - but looks like they did become a "Prodigy" company 2 years later:

    http://web.archive.org/web/200103010....bizonthe.net/
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    • Profile picture of the author John Durham
      Originally Posted by Voasi View Post

      John...

      Does this bring it back for you?

      BizOnThe.Net -- Your Website Is Our Business.

      Also, the business name on that website is U.S. Republic Communications and I found this about them: U.S. Republic Communications, Inc.

      Did it get bad? Curious to know... Is this even the same company your were referring to? You mentioned them up at the top. Doesn't seem so because the address was in Texas and the owner's name was Gary Remy - but looks like they did become a "Prodigy" company 2 years later:

      Welcome to Prodigy Biz
      A: Never said the company I worked for was biz on the net, i said the call center I ran promoted their product. (read up). Although our website looked alot nicer than this snapshot in your link provided here at full-size I must say.

      But Yes. that was the company.

      B: It got bad at one point because the Laws changed and you were no longer allowed to bill customers on their phone bill so we changed over to a credit card close. I am the person that designed the whole credit card closing system that saved them from sure disaster when the law changed. PERSONALLY!

      C: As I said Com1 Which you can validate as having been being located on nolensville rd in Nashville tn at that time, was one of the two call centers who promoted the biz on the net product.

      And Yes, Prodigy bought them for $800 Million Dollars so it was obviously a worth while investment.

      You cant have 80,000 customers and not have some lawsuits being threatened... even ATT itself suffers that from time to time....doesnt make them a bad company.

      D: $800 million was paid by prodigy as you mentioned "2 years after rumors of this lawsuit" so obviously the bad times didnt prevail, and they went on to become a desireable, and highly sought after company making it through the hard times..

      But yes. Thank you for proving my numbers for me.... now maybe its more believable that a company can sell up to 124,000 websites within a couple of years time.

      Even the WF has articles out there procliaming its a scam.... doesnt make it true.

      I managed the room that sold half of them! I was the very general of the Army that sold those 60,000 or so websites!!! Very Proudly!
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  • Profile picture of the author Voasi
    Great back story... love it! I already purchased your most recent WSO and have my ideas on placing the spin from the current product, but I love the pitch!

    Nice to actually get validation about stuff - thanks John.
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    • Profile picture of the author John Durham
      Originally Posted by Voasi View Post

      Great back story... love it! I already purchased your most recent WSO and have my ideas on placing the spin from the current product, but I love the pitch!

      Nice to actually get validation about stuff - thanks John.
      No problem. When you tell the truth you never have to remember what you said...

      Originally Posted by vndnbrgj View Post

      @ John

      Do you have a WSO or any other info about how you set up this multi-million dollar telemarketing room?
      For example:
      Maybe a copy of the script that your team used
      What you looked for in hiring a telemarketer
      What you expected out of each telemarketer
      When you let a telemarketer go
      Where you found your telemarketers
      Your calling ratios
      Etc.

      Lol. Sounds like if you didn't have a WSO before, you might have one in the future....
      Yeah... feel free to check the WSO Section for it. Cant link it from this thread... its against the rules.
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  • Profile picture of the author vndnbrgj
    @ John

    Do you have a WSO or any other info about how you set up this multi-million dollar telemarketing room?
    For example:
    Maybe a copy of the script that your team used
    What you looked for in hiring a telemarketer
    What you expected out of each telemarketer
    When you let a telemarketer go
    Where you found your telemarketers
    Your calling ratios
    Etc.

    Lol. Sounds like if you didn't have a WSO before, you might have one in the future....
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  • Profile picture of the author Voasi
    Originally Posted by John Durham

    B: It got bad at one point because the Laws changed and you were no longer allowed to bill customers on their phone bill so we changed over to a credit card close. I am the person that designed the whole credit card closing system that saved them from sure disaster when the law changed. PERSONALLY!
    How were the conversions different going from phone bill to CC close? Was it a tougher sale?

    Originally Posted by John Durham

    You cant have 80,000 customers and not have some lawsuits being threatened... even ATT itself suffers that from time to time....doesnt make them a bad company.
    Yup, I hear ya on that one - I'm always trying to tell my guys "We can't please everyone". That's ok. Plenty of money out there.
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  • Profile picture of the author John Durham
    Originally Posted by Voasi View Post

    How were the conversions different going from phone bill to CC close? Was it a tougher sale?
    Good question, at first it took a serious down fall in sales as we were training the telemarketers to get credit cards instead of phone billing... but then I tried another thing. I found that average telemarketers couldnt close credit cards as well as they could "sell" and so I put together a team of about ten closers.... and started having them (the TMS) transfer the calls to our "processing dept" for closing.

    What I found is that when you took the weight off of the telemarketers to close the credit cards , sales went back to normal.

    Plus the customers felt safer because at the end of the pitch the TSR would say

    "Now Im not authorized to take your credit card information over the phone so Im gonna go ahead and transfer you to our processing dept..."

    The customer felt safe knowing that our company wouldnt let just ANYONE take their cc info, and also the closers job was easy because they were only "processing" not selling.

    Within a month or so sales went back to normal.

    Great question.

    Ps I will tell you the reason for the lawsuits too...

    It was because many times the telemarketer would have a "manager" on the phone who wouldnt normally be authorized to make spending decisions or have access to company credit cards... but they COULD easily say yes to phone billing... so, many times the owner would later see it on their phone bill and be pissed...

    Managers often say they are authorized when they arent.

    Requiring a credit card changed that.
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  • Profile picture of the author Jeremy James
    Originally Posted by John Durham View Post

    This is for the guys saying that 10k per day in offline sales is IMPOSSIBLE... it will help alot of people realize the potential.

    This deserves a Thread of Its own.

    In the offline world, a 10k day in a call center... nothin but a thing... In 2007 when I ran NPS in Nashville.... 10k was a complete disappointment...we raised 7 million dollars that year. (Research it for yourself to verify, look up the attorney generals website).

    Read on, and you will really "get" this...

    When I ran com1 (a call center selling websites nationally to small business owners), also in Nashville, we created 5.7 million dollars in RESIDUAL income from selling websites, our first YEAR in business. The hosting service we were promoting "BizOnThe.Net".... later sold to Prodigy for over $800 MILLION begin_of_the_skype_highlighting**************800 MILLION******end_of_the_skype_highlighting begin_of_the_skype_highlighting**************800 MILLION******end_of_the_skype_highlighting dollars.... (you can also google that one) and with only two call centers promoting them (ours being one of them) they developed over 80,000 offline customers in just a few short years time. before being sold.

    Thats hard to imagine in a world where most people are pushing affiliate programs for 20.00 per sale, but you have to realize that only 2% of the money in the US alone, flows online.... 98% of it flows in the offline wold where a small mom and pop roofing company with 12 employees can do 30 million dollars per year.... as opposed to the single most highly paid IM'r in the entire world doing that much. Millions of dollars flowing in an offline call center operation is only hard to imagine, if you have never done business offline or scaled out.

    My friend John Bowers has created 10's of million of dollars in offline residual income, and you never even hear of him online... he would be a GOD in a place like this, but it never occurs to him to even consider something like participating in a forum... neither do the guys who run ATT who sell thousands of website packages per day.

    Perhaps this will help you imagine what Im saying:

    If you create a virtual call center with 10 telemarketers... and you sold websites for $1800 apiece... and 40% of your sales people didnt even make one sale that day.... you would clear 10k that day just on the front end alone.What if you had 20 or 50 callers? What if you charged more than $1800?

    Think outside of the box and you will see its not really that uncommon at all.

    I hesitate to say these things, because some people find these kinds of numbers to be so unbelievable that is causes them suspicion, or hurts their faith in what they can do ALONE, and it racks some peoples brain because its too much to assimilate, and my goal is to HELP, not rack anyones brain....but .... Im just tellin the truth so...

    You can easily do a sale or two by yourself per day... or per WEEK at least, if you truly pursue it like an $8.00 per hour telemarketer has to everyday for 7 hours per day, just to keep his job.

    ATT does it every single day with those kinds of telemarketers....so does the yellow pages. And how do they do it folks again?

    Thats right.

    Through Telemarketing.

    Nothing new here, just teaching what I know from experience as a 10 year call center consultant, manager and developer.

    Its easy enough to prove for yourself... just call att and ask for a job on their sales floor, and they will have you selling 2 website packages per day for $8 bucks an hour along with 50 other callers just like you, just to keep up your minimum quota.

    I know these things, because my career has been managing rooms like that.

    So for all of those who think Millions of dollars in offline sales are unbelievable?

    Can you really argue now that its possible?

    Food for thought, hope it expands some peoples thinking.

    John - Great Stuff.

    I lived in Nashville for 8.5 years. Loved Nashville. Went to Free Will Baptist Bible College on West End. Lived in Bellevue briefly, then lived in Donelson for 15 months. Loved Donelson. Bought a house near Thompson Lane/Nolensville Road - was there for 4 years. Worked Radioshack most of my time there. Worked in just about every store - managed the Donelson store for nearly a year. Spent 2 years at Opry Mills.

    Glad to read your stuff.
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  • Profile picture of the author John Durham
    @ Jeremy

    Im planning on moving back to Nashville myself in the next year... I miss it terribly. My fave town in the world!

    Yeah you are talking my language man... God, those were my stomping grounds for years! Good to be reminded of the street names... you took me right back home there! Got me feeling wistful.
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    • Profile picture of the author Jeremy James
      Originally Posted by John Durham View Post

      @ Jeremy

      Im planning on moving back to Nashville myself in the next year... I miss it terribly. My fave town in the world!

      Yeah you are talking my language man... God, those were my stomping grounds for years! Good to be reminded of the street names... you took me right back home there! Got me feeling wistful.
      I now live in a town of 3,000, but, within 8 minutes of a town of 50,000.

      I loved Nashville. I was scared of moving to the "big city," but, Nashville - very small town feel to it. I had to go back earlier this year for a funeral, and, partly, because I had gotten into a smaller town, and, partly because of more people living there, it felt bigger.

      But - Nashville - you can get anywhere you want in 20 minutes. I want to be back there one day - maybe in Cheatham county? Most beautiful place ever.
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  • Profile picture of the author Voasi
    Thanks John, that makes a lot of sense. Might be good to add to your report with that info on the "Hold for Processing" portion, or at least add to it for people who are building a call center - something I'll keep in mind while building this.

    Another question:

    How are chargebacks with this model? Do/Did you find that companies/biz owners not remember they purchased a recurring $25 dollar website and just chargeback (which also means rotating through merchant accounts cuz of thresholds, etc...)?
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    • Profile picture of the author John Durham
      Originally Posted by Voasi View Post

      Thanks John, that makes a lot of sense. Might be good to add to your report with that info on the "Hold for Processing" portion, or at least add to it for people who are building a call center - something I'll keep in mind while building this.

      Another question:

      How are chargebacks with this model? Do/Did you find that companies/biz owners not remember they purchased a recurring $25 dollar website and just chargeback (which also means rotating through merchant accounts cuz of thresholds, etc...)?
      Honestly we had about 20 percent fallout per year... but retained about 80% of the customers.

      So if you projected it out over 5 or ten yours you were creating about 80 customers for every 100 sold.

      I think when an end consumer sees $25 bucks on their credit card alot of times its a shocker so you get some refunds... but for a business owner, they arent so concerned with $25.00. Actually, at some point it was only $19.95 the prices werent raised to 25 till later...

      Point: They dont seem to see $19.95 on their credt card or $25 as a big deal, and feel that "Yeah, its not a full blown 10 page site, buts its worth more than the $25 Im paying".

      To residents (end consumers), 25 bucks is a bigger deal than to biz owners.

      You are right, I will use the questions here to continue expanding the scope of the report. Great Idea.

      Ps. as for thresholds... I didnt run the merhcant accounts but they were good about refunds so I would imagine chargebacks were minimal....also, having the actual owner on the phone, being the actual decision maker helps that too, because they know they authorized.

      20% was the yearly cancellation rate... I would imagine refunds themselves werent even 10% of that 20%, thus, sure there were alot overall ... but percentage wise not real significant.
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  • Profile picture of the author zachary0611
    I use to work for a small Air Duct Cleaning Business that to my best guess made about 800,000 to 1,000,000 a year. They got a big portion of their business from there own telemarketing they did in their office.
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  • Profile picture of the author Michael Clough
    Great thread John and thanks.

    I've been cold calling for 20+ years (Mortgage Services + Payroll Services), and am burned out from it......so, I just went on Craigslist and found a great US based Telemarketing company with very reasonable prices!

    Mike
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    • Profile picture of the author John Durham
      Originally Posted by nimbus49 View Post

      Great thread John and thanks.

      I've been cold calling for 20+ years (Mortgage Services + Payroll Services), and am burned out from it......so, I just went on Craigslist and found a great US based Telemarketing company with very reasonable prices!

      Mike
      Nice. Well at least you know how to get results, and go straight to what never fails! Telemarketing works period.
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  • Profile picture of the author bshelite
    I managed a couple of marketing rooms for a company that did
    insurance lead generation.

    I would have lost my job if we had a 10K day.

    Our quota was more than that per hour... LOL...

    So yes is is POSSIBLE.




    Originally Posted by John Durham View Post

    This is for the guys saying that 10k per day in offline sales is IMPOSSIBLE... it will help alot of people realize the potential.

    This deserves a Thread of Its own.

    In the offline world, a 10k day in a call center... nothin but a thing... In 2007 when I ran NPS in Nashville.... 10k was a complete disappointment...we raised 7 million dollars that year. (Research it for yourself to verify, look up the attorney generals website).

    .......

    I know these things, because my career has been managing rooms like that.

    So for all of those who think Millions of dollars in offline sales are unbelievable?

    Can you really argue now that its possible?

    Food for thought, hope it expands some peoples thinking.
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    • Profile picture of the author John Durham
      Originally Posted by bshelite View Post


      I managed a couple of marketing rooms for a company that did
      insurance lead generation.

      I would have lost my job if we had a 10K day.

      Our quota was more than that per hour... LOL...

      So yes is is POSSIBLE.
      Thank You.

      So when you see someone says "I made $1000 today on the phone selling webdesign...", as a person who used to run a call center... its no shocker, because you're used to firing people for not doing that.

      Its like a job requirement, not some hugh phenomenal success story. You're like "Great Job. Now get back on the phone".

      I say that not to discourage but to show people that the average person can do it if they try.
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  • Profile picture of the author Vagabond 007
    Thanks for posting this thread, John.

    It's great for the folks who have mental hangups on pricing. Hopefully this thread shows them the amount of money being thrown around out there and how it's VERY possible to make a very nice income helping others with their business.

    $10,000 a MONTH to some would change their life. But as you can see, $10,000 a month to others is a bad DAY.
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