Google places how do I make money with this?

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Ok I got an email from Ryan Diess about Google places and it looks pretty good. I am sure you guys have already been doing this. Adding a listing in Google places seems very easy like just editing contact info and adding photos. Am I missing something?

Do you guys just cold call people about this? and if so whats the best way to approach this?

How much do you guys charge for this?

Any help is appreciated.
#offline marketing #google #make #money #places
  • There is a lot more to it, than just creating a listing.
    I think that is one of the 10 steps I do for my Google Place's listings.
    The amount I charge is based upon how much a new customer is worth to the business.
    I like one or two new customers/clients to be able to pay for my service. In which case, every customer/client from then on, is all profit to the business.
    • [1] reply
    • Depends on how competitive the area is as to what you need to do.

      Just listing someone does not put them at location a,b,c - which should be the ultimate goal. Ranking within google places.

      I just came across a search for dog groomer in a particular town. While the #1 ranking website is in position #2, Google places listings is first and the #1 ranked site is not on Google places

      There are only 3 listings in the google places - so It would now be easy to add this guy in, but taking him to be letter A is another story.
  • It all depends on the competition and their cost per client.

    You also have to take into account ONSITE SEO for local terms and adding local files to their server.

    If you have to optimize their website for local terms then that would be a little more. Also, adding their website and business listing to local directories is another thing to take into account.

    Jerry
  • We have been getting most of our business through partnerships/agreements with people who do organic seo. We then offer the local/mobile side. If you are doing it all by yourself/manually, pretty soon you will be swamped with your time but want to add new customers and not have the ability. That is why we took a focused approach, created a system, and focus more on delivering results than going after all the sales, however, you do whatcha got to do right? As far as cost, we charge more based on the competitiveness of the industry but keep the cost really low so that people don't sweat having to pay. It becomes just another 'utility' bill that you just put on your card and forget unless it spikes on you and we have found that it has retained people for quite a while.
    • [1] reply
    • Google places, for me, is really just a starting point at the beginning of most Local SEO discussions. It's quite helpful to be on the map for most business - especially short fuse businesses like plumbers.

      And unless you completely fill out the Google Places form, you're not guaranteed a spot at the top. I've got many clients who have complete profiles, several reviews. good page rank and incoming links and still can't top an unverified account that has almost no information.

      Like Facebook, Google places is somewhat out of your control.

      Charging customers for local SEO services is all about the goal. What is the goal? I don't have a single client that has the same goal. They might tell you they just want more clients, but if you dig deeper most have other goals.

      My real estate client wanted more traffic to her website, but in reality she just wanted more clients. We devised a pretty handy Craigslist strategy that does extremely well for that. Traffic to her website is still nill.

      We've got another client who insisted she wanted more clients, but digging deeper we discovered that she really harbored a desire to be a local celebrity of sorts. She wants to be the person they talk to on the news when there's something brewing in her niche. More clients is certainly part of that goal, but she was very happy with a good PR campaign, followed up by SEO. Her TV and paper appearances are creating the new clients.

      Don't just go to businesses and tell them you'll get them to the top of Google. Most people don't even know how to run their own businesses to start with. Getting them to pay you for something that's ultimately not going to pay them is just rude. Most need a local seo strategy combined with an autoresponder/email marketing strategy combined with proper messaging.

      Then you'll not only get happy customers. You'll get crazy cool referrals.
      • [1] reply
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    Google places how do I make money with this?

    Ok I got an email from Ryan Diess about Google places and it looks pretty good. I am sure you guys have already been doing this. Adding a listing in Google places seems very easy like just editing contact info and adding photos. Am I missing something? Do you guys just cold call people about this? and if so whats the best way to approach this?