I have a meeting tomorrow with some potential clients who have asked if I can help them with their business.
All good you may think but as I've been researching their business niche I'm coming to the conclusion it's not the most profitable one.
Without going into lots of detail it's targeted at schools (scripts and music) and knowing schools in the UK have a super strict budget for -well just about everything now - I'm not seeing how this business could make any money.
I could suggest widening their target market or switching up their niche.
Aside from a compete site overhaul which is desperately needed I'm trying to think outside the box of how to approach this initial consultation meeting.
And of course you've guessed it - they don't have the funds to do very much at all - which is not surprising to me due to their niche and how they've been marketing it so far. They are ranked but back in the abyss somewhere.
Look forward to your responses.