Opinions needed: Profitable niche Vs non-profitable

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Hi Guys and Gals,

I have a meeting tomorrow with some potential clients who have asked if I can help them with their business.

All good you may think but as I've been researching their business niche I'm coming to the conclusion it's not the most profitable one.

Without going into lots of detail it's targeted at schools (scripts and music) and knowing schools in the UK have a super strict budget for -well just about everything now - I'm not seeing how this business could make any money.

I could suggest widening their target market or switching up their niche.

Aside from a compete site overhaul which is desperately needed I'm trying to think outside the box of how to approach this initial consultation meeting.

And of course you've guessed it - they don't have the funds to do very much at all - which is not surprising to me due to their niche and how they've been marketing it so far. They are ranked but back in the abyss somewhere.

Any ideas?

Look forward to your responses.

Thanks,

V
#offline marketing #needed #niche #nonprofitable #opinions #profitable
  • Be more than happy to donate an hour or so of outside-the-box thinking for you. If you wish.

    Just pm me some more details about your client, or post them here.
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  • If its not very profitable you can consider to do the work for less ($50-100 a month), something you think they can manage if you feel like you need the clients to make some quick cash. You are in a position to potentially change their business and make it profitable, unless it is beyond the point where better marketing can save it.
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    • @Digital Traffic Thanks so much. I've so far out their site through woo so they can see in detail exactly what needs to be done for the site - I think at this point I need to go into the meeting and listen to where they're at and where they want to be.

      Once I know that I think I can come back here if I need to. Thank you so much for offering some time to me. I do appreciate that.

      @SubUrbanHype I like that idea in terms of costing. I think they need a huge overhaul but as I've just said to DT I need to go in with an open mind and open ears and see how much they really want to turn this around after I've given them a few basic facts on their marketing.
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  • Congrats, I love when things turn out better than expected.
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