How Much Is My Local Page Worth?

by AEC
6 replies
I just wondered if you people that are more experienced at local marketing could give me an idea what my sites are worth.

Just to see if I could do it....
I made two simple wordpress pages and they are now at #1 on the first page of google. They have been there for around 2 months. They danced for a while then stayed.

They are both for local businesses in towns that have a population of 45 to 50 thousand.
I would like to sell them to a local business but I am not sure what to charge.

Any guidelines?

They are both dot coms for specific types of business. There are likely 15-20 plus businesses competing maybe more.
I hate to reveal town and niche here but I suppose that may be the next question.:-)
#local #page #web page value #worth
  • Here's the easy answer - whatever you can get!

    It will entirely depend on the niche, i.e. doctors, lawyers, dentists have the money to pay more than other small businesses.

    Do you want to sell them or rent them? I suggest analyzing the competition for the type of sites you have and going from there.

    fyi - some niches will pay $1000 - $3000 for a #1 spot that is generating leads.
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    • Profile picture of the author AEC
      Thanks for that input.

      I am not in the doctor, dentist type niche with these. More the average income type businesses probably.
      I wanted to sell them to generate a little money to use for other things as apposed to renting them.
      I guess rent would be ok but I hardly know how to build more than a common (blah) site on my own so I would need to outsource.
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      If you place good service ahead of making money... opportunities to make money will present themselves.
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      • Profile picture of the author tryinhere
        Originally Posted by AEC View Post

        Thanks for that input.

        I am not in the doctor, dentist type niche with these. More the average income type businesses probably.
        I wanted to sell them to generate a little money to use for other things as apposed to renting them.
        I guess rent would be ok but I hardly know how to build more than a common (blah) site on my own so I would need to outsource.
        As a starting point look at the keys that are triggering the page, you may like to do some sort of role reversal in the G keyword tool where you ener the web site to see what keys it is pulling in ( as a guide )

        next have a look at the average value of those keys on any given Sunday afternoon and then have a look at the number of hits on that page.

        Based on that you can start to paint a picture of what people are currently paying to send traffic using those terms and the costs involved.

        keep in mind each site converts different and yours may be crap, or it may be the town hero.

        Not gospel but a starting point for you. if it is a good site generating traffic / leads it may be better to rent it out / but yes if you need a fix of $ then put the for sale sign up, probably you could make 2 offers and let them choose, a monthly rental of xyz or buy me out at YYzz$.
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  • Profile picture of the author Mike Grant
    Impossible to say without knowing your niche, how many leads you're receiving, and the customer value to each business.
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  • Profile picture of the author krzysiek
    A common site, as long as it looks good, has some pictures and good relative information - you're sweet. It's just there to set a good impression and get the visitor to pick up the phone and dial in. I think if the site looks decent (so basically you just need to hunt for a good template) then that is most of the work done.

    Get to number 1 (or 2 or 3) and hire it out!
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