Sometimes, you can talk until you're blue in the face explaining the importance of having a "profitable" website and they just don't get it. LOL
When I say "profitable," I mean professional, clean layout, strong call to action, email opt-in forms, conversion tools, testimonials, etc.
I take the "educating" approach and do not pressure them into anything. After I explain the benefits, if they still want to do their own thing, I go with it.
At least I've done my part in trying to help them. Besides, it is all about what THEY want. But it is also my job to make sure they at least know how things should be done if they want to generate business with the site.
Depending on the type of business it is, I usually promote lead generation websites because they are set up specifically to get the visitor to contact the business.
Anyway, I met with a new client yesterday - a tax accountant. I explained why a lead generation site would be good for her type of business and she really didn't listen.
She pulled up other websites with all this flash and crazy stuff. I did talk her out of flash thank goodness LOL. But, I'm going to do what she wants.
Anyway, I was just curious as to how others explain the benefits of a profitable website?