11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

Coupons for local business?

by Karen Connell
8 replies
Can someone tell me how coupons work and where to get the best ones please?

How do you offer coupons on FB Fanpages and on customers websites for - say, a restaurant?

I know this is probably basic stuff to you experts out there but I'm only just learning about offering FB Fanpages to my offline clients (one of my clients rang me to ask about FB...)

Thank You

Karen
#business #coupons #local
  • Profile picture of the author redcell1
    Well it depends on your strategy for starters.

    Example you could have the same coupon for google places, company website and facebook.

    Or you could have a seperate coupon for each of them
    Coupon 1 - only avaiable at the company website
    Coupon 2 only avaialbe after they "like" the company facebook
    Coupon 3 - in the google places listing
    Coupon 4- 4square/Gowalla only

    This way requires more time to setup/creativity for 4 coupons but it can also help you track where you are getting customers from.

    Also have you looked into yelp/urbanspoon ?
    Signature

    Just here to see the shenanigans.

    {{ DiscussionBoard.errors[3009608].message }}
    • Profile picture of the author Karen Connell
      Originally Posted by redcell1 View Post

      Well it depends on your strategy for starters.

      Example you could have the same coupon for google places, company website and facebook.

      Or you could have a seperate coupon for each of them
      Coupon 1 - only avaiable at the company website
      Coupon 2 only avaialbe after they "like" the company facebook
      Coupon 3 - in the google places listing
      Coupon 4- 4square/Gowalla only

      This way requires more time to setup/creativity for 4 coupons but it can also help you track where you are getting customers from.

      Also have you looked into yelp/urbanspoon ?
      Thanks for that.

      How are the coupons delivered after they 'like' the facebook page?

      Karen
      Signature

      Never Mistake Activity for Accomplishment

      {{ DiscussionBoard.errors[3011336].message }}
      • Profile picture of the author mclpro
        Hey Karen,

        There are now a few more options when it comes to coupons.

        1) You can turn it into a group deal.
        2) The coupon can either be printed or shown via mobile means (tablet, smartphone)
        3) It can be an online coupon with a promo code leading to an e-commerce store.

        There are other scenarios too.

        If you're looking to set up a facebook coupon promotion, you'd use WildFire App

        And if you need any help, just give us a shout- mcloughlinpromotions@gmail.com

        Cheers.
        Signature

        Dan Verhaeghe
        Marketing Specialist
        McLoughlin Promotions
        http://www.mcloughlin.ca/insights
         http://www.twitter.com/mclpro

        {{ DiscussionBoard.errors[3012074].message }}
  • Profile picture of the author warner444
    Coupons are supported in Google Places. Places pages all have a unique link you can use on Facebook or wherever.

    In addition, if your customer pays Google $25 a month for a "Tag" the tag link will open to a dedicated landing page.

    see Google Places tour for details on how it works: Place Page Tour : Get started - Google Places Help
    Signature
    Warm Regards, - Warner Carter Twitter ~ Facebook ~
    ~ SEO Consultation Services~~~~Guest Blogging Service > Done For You
    {{ DiscussionBoard.errors[3012136].message }}
    • Profile picture of the author JamieSEO
      Some other great ways to use coupons:

      1 - Foursquare - get x% off or yyy free after 5 visits

      2 - Website email opt-in - set auto-responder to email them a coupon

      3 - Mobile opt-in - set for coupon to be sent via sms after sign up

      Coupons have 2 great uses - the first is obvious - get them to the business. The second is longer term - giving you a way to market to them directly in future.
      Signature

      {{ DiscussionBoard.errors[3015652].message }}
      • Profile picture of the author Steve Solem
        Hi Karen,

        I think the term "coupon" could take one of many forms today. It could be an traditional coupon that you want folks to print out and bring into your store or as simple as saying "mention you saw this in our newsletter and save 10% on your next purchase".

        Excellent advice from Jamie here...

        Originally Posted by JamieSEO View Post


        Coupons have 2 great uses - the first is obvious - get them to the business. The second is longer term - giving you a way to market to them directly in future.
        Special offers are a great way to build a permission based contact list and keep people interested in hearing from you on a regular basis, but I think you have to be careful and test to determine just how often you should be sending coupons to your list, as too often and you train people to buy from you only when you have a special deal to offer.

        Cheers,

        Steve

        P.S. I forget where it is now, but I know I've seen some links to online coupon creators here on the forum that'll help you design a nice graphic that could be included in a newsletter, on a website or on a fan page as well. I'll post a link if I come across that again.
        Signature
        Need Offline Leads? Get them more easily with two great Lead Gen reports and 65 pages of quality PLR PLUS flyers, postcards and other marketing materials. Starting at under $5!
        {{ DiscussionBoard.errors[3017238].message }}
  • Profile picture of the author localdominator
    I was very skeptical of the google tags, but I have had a client use them and they get about 1 customer per day from them, so depending on your industry it can be very effective.
    {{ DiscussionBoard.errors[3015962].message }}
  • Profile picture of the author redlegrich
    I like the auto coupon using the autoresponder. A great way for the client to build their email database and super easy to administer! If you are really adventurous you can have multiple sign up pages for different campaigns and track what works the best.
    {{ DiscussionBoard.errors[3017529].message }}

Trending Topics