Marketing Your Mobile App Through Offline Means

by mclpro
0 replies
In AdAge's "Building Brands Whitepaper" Richy Glassberg, a 14-year marketing veteran says: "You can't get a branding message in a standardized unit". He would further go on to say on offline marketing methods- "When we standardized units, we didn't go for full-size. What we're left with is trash and trinkets. Think of it: in both TV and print, ads interrupt the flow of content."

For more, read here:
Marketing A Mobile App Through Offline Means » McLoughlin | Promotional Marketing Done Right.

What do you think? Should mobile apps be marketed offline more?
#app #marketing #means #mobile #offline

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