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The Most Amazing Video Marketing Strategy Ever!

by Dexx
22 replies
Seriously, I just came across this viral video created by a Pizza company in New Zealand and it BLEW ME away!

MILLIONS of views in YouTube and I'm sure a great deal of future business for years to come.

Check it out:


Share your thoughts on it below, and how a toned-down version could even be done on a local level in your area (obviously using an experienced script writer / director) ...think of a local plumber using a similar idea for example!

~Dexx

PS - If more "big companies" made 30 second commercials like this on TV, which led to their company website etc., they'd most likely see a huge ROI.
#amazing #marketing #strategy #video
  • Profile picture of the author JimOrr
    That is very clever.
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  • Profile picture of the author ViralSO-CEO
    I like the interactive part.
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  • Profile picture of the author Mike Baker
    Yeah these are cool. If you search youtube you will find quite a few interactive vids.
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    • Profile picture of the author Kevin AKA Hubcap
      I like the way they're thinking outside the box but I do think the vid was a bit too long and dragged in some places.

      Also, pizza, for the most part, is very local in nature. Customers won't travel more than 15 miles to get it. So many views won't turn into a huge increase in customers as opposed to something that can be shipped or something digital that can be downloaded.

      Traditional television structures don't apply to web video. You can be much more creative in telling your story and take as much (or little) time as you want.

      Ultimately its about increasing the bottom line. Business owners should
      make sure their advertising/marketing/creative people understand this.

      Here's another "advertising" vid that I like


      And another

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      • Profile picture of the author tyrabelle
        Loved the Swagger wagon
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  • Profile picture of the author Darius.Chase
    hahaa that is so cool!!!
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  • Profile picture of the author Joshyybaxx
    Hell pizza are a very modern company with their marketing - They're all over a show I always watch on fuel tv (Pulp Sport) doing cool promo's ;D
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    =)

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  • Profile picture of the author limonte
    You may want to post your articles on wiki-answer.org too !
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  • Profile picture of the author Sylas
    Nice post Dexx.

    Thinking of getting into offline marketing myself and since I love video, this seems like the perfect opportunity!
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  • Profile picture of the author Dexx
    I agree about the pizza thing being local, but imagine if a Domino's or Pizza Hut did something like this vs the millions they waste on Superbowl ads etc.
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    • Profile picture of the author Dexx
      Originally Posted by JsamsonNJ View Post

      Dexx

      Just to add I love the video and as you mentioned the idea is to think how we can use this strategy in our efforts.

      I wonder what a local pizza place gets from this type of video but who knows. Though I am here in the US I may and try and contact them and see if I can get some information
      Well imagine instead of "Hell's Pizza" this was done by a Fedex or a Western Union to represent how they WILL deliver no matter what etc.

      The big picture of the post was more to get the creative juices flowing on the "outside the box" thinking of the potential of such videos =)

      ~Dexx
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  • Profile picture of the author Chad Heffelfinger
    Yeah, it would make more sense if it was a national chain, but the idea for the viral video is pretty awesome. I love the interactive nature of it, making it more of an experience than just a normal video.
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    • Profile picture of the author Sean Roberts
      Originally Posted by Kevin AKA Hubcap View Post

      Also, pizza, for the most part, is very local in nature. Customers won't travel more than 15 miles to get it. So many views won't turn into a huge increase in customers as opposed to something that can be shipped or something digital that can be downloaded.
      Originally Posted by Chad Heffelfinger View Post

      Yeah, it would make more sense if it was a national chain
      Hell Pizza is a national chain, and have also expanded into Australia, the UK and Canada, so they're by no means a small local outfit.

      They have managed to create some pretty major brand awareness through controversial advertisements, including distributing branded condoms in mailouts. That one got them in a bit of trouble; there's more on their marketing here Hell Pizza - Wikipedia, the free encyclopedia

      Oh, and they make damn good pizza too!
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  • Profile picture of the author Dexx
    Holy crap they are in Canada now! I'll have to check them out next time I'm in Vancouver!
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    • Profile picture of the author ewenmack
      The most amazing video marketing strategy
      means squat if it doesn't turn a profit.

      Marriage made in Hell for upset pizza franchisees... | Stuff.co.nz

      Hell Pizza reminded of a deadly sin - greed | Stuff.co.nz

      All the best,
      Ewen
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      • Profile picture of the author JoeCool
        Now this is how you market a cell phone with a YouTube video.

        Click Here

        (Can't embed this one... you'll see why when you visit YouTube.)


        Enjoy,
        ~ JoeCool

        P.S.         When the video's done, scroll down the page and take a few swings with the nunchucks.
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        My Favorite Charity .:: www.Unitus.com ::. Helping Third World Entrepreneurial Families Help Themselves.

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        • Profile picture of the author Dexx
          BAHA!! Awesome!!

          Originally Posted by JoeCool View Post

          Now this is how you market a cell phone with a YouTube video.

          Click Here

          (Can't embed this one... you'll see why when you visit YouTube.)


          Enjoy,
          ~ JoeCool

          P.S.           When the video's done, scroll down the page and take a few swings with the nunchucks.
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        • Profile picture of the author zoeguy
          Originally Posted by JoeCool View Post

          Now this is how you market a cell phone with a YouTube video.

          Click Here

          This is one MUST see video! Definitely one of the most creative Youtube videos EVER....
          Brings a whole new meaning to thinking outside the box...

          be sure to wreak havoc on YT with the nunchucks after the video is over, it has four different endings (watch the black ninja).
          Signature
          My two rules for success: 1. Never tell everything you know.
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  • Profile picture of the author asharer
    em... Video Marketing ... visual attraction
    new age of Internet marketing
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  • Profile picture of the author JustinDupre
    Very cool and nice video marketing strategy! The pizza thing is just too great
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    I offer CPA coaching and investment opportunities for those SERIOUSLY interested in making money directly or indirectly with affiliate marketing. PM me for details.


    Read More about CPA/Affiliate Marketing on my Blog
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