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Is door to door marketing still alive..?

by rohnsmith
11 replies
Hi to all

I do not see much just coming at your home with any kind of products. do you think that now people do not prefer door to door marketing..?
#alive #door #marketing
  • Profile picture of the author mr2monster
    Door to door marketing is very hard to do as a sales person. It's not received very well from people for the most part, but it's still done in many industries.

    Alarm systems, Magazine kids & Missionaries are the first to come to mind...


    Personally, I've had good experience with it in the Mortgage industry, but that's mostly because not too many people had a mortgage broker knock on their door so they were willing to talk to me.


    Door to door sales really needs to be a B2C geared product with a generally high lifetime value to make it pay off.
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    • Profile picture of the author Will Perkins
      Originally Posted by mr2monster View Post

      Door to door marketing is very hard to do as a sales person. It's not received very well from people for the most part, but it's still done in many industries.

      Alarm systems, Magazine kids & Missionaries are the first to come to mind...


      Personally, I've had good experience with it in the Mortgage industry, but that's mostly because not too many people had a mortgage broker knock on their door so they were willing to talk to me.


      Door to door sales really needs to be a B2C geared product with a generally high lifetime value to make it pay off.
      Agreed, I've seen people have pretty good success with door-to-door.

      I know my Dad went and bought FiOS because of the FiOS guy knocking on our door. So it's not necessarily something you'd want to do as a "product" so to speak, but more as a service.

      Bluntly said, door to door isn't really for internet marketing, or offline marketing in this case.
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  • Profile picture of the author Joshyybaxx
    I connected to my broadband company via a door to door guy - I had intentions of going with the company anyway, it just secured the deal... however he screwed it up and I really had to go through and organise it all myself anyway.

    In short - it's still alive but no one is caring if you want information on a product people will find it online, they might first learn about a product on offer via D2D but it's likely they'd chase it up online for better deals or to see whether it's a scam or not, door to door just carries a bad connotation I guess.
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    =)

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  • Profile picture of the author MichaelHiles
    It's illegal in most municipalities, which require a solicitation permit that may or may not be granted upon request and payment.
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    • Profile picture of the author Amber Jalink
      To be honest, I have a "no soliciting" sign on my door....

      and lately I've noticed LOTS of businesses are doing the same thing.

      Maybe that's just in my area of Canada, but the fact is, by now, people aren't as receptive to it just as they aren't telemarketers either.

      Amber
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  • Profile picture of the author Steve Solem
    A lot depends on just what you're selling door to door. If you're selling services that homeowners use like tv, lawn care or home security systems then it may be worthwhile.

    I think just about any kind of marketing is worth testing and while door to door may be effective, you need to test it against direct mail or newspaper advertising etc... to see which gets you the best results for the smallest possible investment.
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  • Profile picture of the author jasonthewebmaster
    Banned
    I did door-to-door sales for about 4 years. I sold kirby vacuums and alarm systems.

    Many police and neighborhood watch members are against it. Some police will write you a ticket if you don't have a permit.

    We had to buy permits for each city and county we would work in.

    It's a very tough business and you have to take rejection well or you won't last. Even when selling a well-known brand, most people generally don't like solicitors at their door and will find an excuse to not talk to you.
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    • Profile picture of the author myob
      It can work quite effectively for test marketing. What I do is pay some kids to pass out door hangers in selected areas. If we get a significant response, I flood that area with mail promotions.
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  • Profile picture of the author sandalwood
    Rohnsmith,

    From my limited view here in Reno, NV the last company that tried door to door sales closed in 3 months. The demand wasn't there. How do I know? I contacted the owner as I had an offer to help her improve her business and she laid it all on the line.

    Just my 2¢.

    sandalwood
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  • Profile picture of the author Bruce NewMedia
    Door to door to homes can be brutal...door to door to businesses can be very lucrative.
    ...and with a little 'pre-approach' you can build a business pretty quickly.
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