Just got my first offline client, but have outsource question?

13 replies
I recently signed up my first client to do SEO work. I have done SEO work before on other people's sites and know the ins and outs of it. But now with the offline client I'd like to outsource their initial SEO work and regular monthly SEO that I'm charging them for. I'd like to find out what sort of services are available to me in regards to outsourcing SEO work?

My BIG concern and question is how I will prevent a SEO outsourcer from bypassing me and going straight to the client with their service since I will giving them client's URLs/webpage/keywords and other details. Can't they go directly to my client and offer them a bigger discount and cut me out of the loop? How do you guys handle this sort of situation when you are outsourcing your client's SEO work? Do we need some of confidentiality agreement in place or what? Anyone had this happen to them?
#big #client #offline #question
  • Profile picture of the author k60mall
    I have done work before like this and anyone who I do work for I sign a non disclosure agreement that I won't contact client.

    You can never stop it totally but that should help.

    keith
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    • Profile picture of the author mrtrance
      Originally Posted by k60mall View Post

      I have done work before like this and anyone who I do work for I sign a non disclosure agreement that I won't contact client.

      You can never stop it totally but that should help.

      keith
      Ya I can see this being tough to control when you are dealing with folks you hire from the services sections on this forum or other outside sources. Even having them sign such an agreement you can't really be sure since they could be in different country and so forth.

      Just wondering though how folks get by outsourcing a client's offline SEO and not having this type of issue come up time and time again?
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  • Profile picture of the author k60mall
    To be honest I don't think you will ever get around this problem when you get other people to work for you, you just have to trust people and hope they won't go behind your back.

    I do Google maps listings for various people and to me its just not worth the trouble because you will get found out and lose your good name.

    Keith
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  • Profile picture of the author JustinDupre
    A non-disclosure form is a must. You can't avoid it completely but it's best to prevent it as much as possible.
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  • Profile picture of the author John Pawlett
    You could use one of the white label seo companies then you don't have that problem.

    SEO Reseller | Outsource SEO | White Label SEO | Private Label SEO | SEO Reseller Program | HubShout (The owner is a Warrior) or SEO Reseller | EndlessRise INC - #1 SEO Reseller Program - White Label SEO

    Sorry but I can't give them a review as I use my own team.

    Hope that helps

    John
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  • Profile picture of the author Peggy Baron
    Or could you set up your own SEO team? Like mrtrance?

    Peggy
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    • Profile picture of the author myob
      How we handle this is just to parcel out portions of the projects over several team members. No one person has full access to the clients' URLs/webpage/keywords and other details.
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  • Profile picture of the author vndnbrgj
    @MrTrance

    What makes white labeling different than other SEO?
    White labeling is kind of like PLR for SEO. It allows you to offer the service as if you are doing the work yourself.


    To go along with the Non Complete, please bear in mind that this will only apply to US Based people, and companies. Other countries are not bound by a US based contract. You can't enforce US law in other countries, just like you can't enforce their laws in the US.
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  • Profile picture of the author redcell1
    Really you just have to work with companies/people who do business honestly.

    Example - the people I outsouce my seo work to do the work. I have no fear of them stealing my clients because in reality they would have to putch/sell themselves to my client. Not to mention they are not even local for one and two if they tried to do that they would have to prove that I hired them.

    At the end of the day, anyone can steal your client. A new shop can come in and do more for less and your client is gone. If you do good work and have a rapport with your client then your solid.
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    Just here to see the shenanigans.

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  • Profile picture of the author mrtrance
    So if I use one of the two companies above, Hubshout or Endlessrise, as my whitelabel outsource then it would be the safe route to go since signing up with either one would involve signing some sort of NDA?

    So whenever talking about whitelabel SEO that is being offered then it is understood that the company offering it agrees to not sharing or stealing client once you are doing business with them? The chance of them stealing a client would be a lot less, if any correct?
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  • Definately sign an NDA, regardless of whether it's enforcable or not just having one in place will give you peace of mind and most people respect them. Like others have said already, it's rare that one of your outsourced providers will undercut you, especially if you have a longstanding a good relationship and are feeding them business.

    Thats said, I personally think starting out in the business your going about things in the wrong way. When I first launched into the SEO business, you can bet your tail I had a hands on approach to everything and we handled everything in house. No depending on your volume and resources it may or may not be possible to handle your clients inhouse.

    But I see no reason, short of you wanting to do the least amount of work possible for the greatest return, why you shouldn't be able to manage your first clients site. When your first starting out and trying to gain exposure and get referrals (because business owners do talk and even if they tell you they found you on the internet, chances are someone referred them to you), it's important to build your business up and make sure your clients are extremely satisfied and you can tell them what's going on at any given time.

    Just going around hodge podging different offers off forums, is not the way to do that. Not only do you not know what you're getting, it can actually end up hurting your customers and your business. Unless you have a great working relationship with random people your buying SEO services from, you never know what your getting.

    Here's an actual example:
    Most of our businesses we do work for are in the professional services industries; doctors, dentists, lawyers, fianance,ect. And as such their SEO work is just as much about making sure the links we are creating to their sites are coming from professional and reputable websites. I think you get the idea.

    So long story short, we do most of the work inhouse, but occasionally I will find a provider to do some link building on a personal site of mine or one of our sister companies to test out their services. So long story short, the provider had excellent feedback, lots of people were pleased by their work,ect.. Everything looked good, and if it worked out we could potentially outsource some of our clients link building to them. So a few day's later I get a report of SEO work done by this service provider and I was immediately disgusted. The short of it was, the sites were shaddy, they content was badly spun, and even worse some of the images were borderline pornographic.

    Now imagine if we had them do work on one of our clients professional services websites? I don't even want to think about it. But anyway, thats just one example and why you should try to do things inhouse where you can monitor your employee's. Or at the very least work with a provider that you have grown to trust for a while. Because it happens all the time, and I cannot tell you how many time's I've got excuses "oh yeah that was our employee's screwup he's no longer with us". Sorry, what the next project we can work on for you.
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  • Profile picture of the author purdue512
    I know in our case the NDA terms are built right into the Master Services Agreement. In the reseller model, protecting the customer list / confidentiality is certainly a must!!!

    Cheers.

    adam
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