Offline Freedom or Offline job?

17 replies
I've been thinking about this recently after reading the 1st half of MJ Demarco's great book "The Millioniare Fastlane".

Most of us got into marketing with the dream of leaving the "job" behind. To stop trading our time for a paycheck, for freedom, 4 hour work days, spur of the moment vacations etc.

But the more we pile on clients and promises those work days can often exceed out previous endeavors 8-12 hrs +

We can be making over six figures a year and still NOT have the freedom.

I for one am considering multiple ways to automate offline offers to create "hands offs" marketing systems.

Check out Todd Browns model. Todd works for Rich Schefren and is a great marketer. His site: morechiropatients.com/blog/

He promotes 4 or 5 $97 training courses for this specific niche, Facebook, Youtube, Email Persuasion....Has I believe 2 membership sites tied in one being thechiropracticdashboard.com/index.htm

He uses the Free DVD tie-in to trial membership.

This guy has a offline business machine and I'm sure he makes a comfortable living with just this alone. He makes a blog post like once a month.

What do you think?

I guess it's the "Give them a fish or teach them to fish" adage. We can work for 10 Chiropractors and DO it for them...or have the Chiropractors come to us to learn how to do it themselves.
#freedom #job #offline
  • Profile picture of the author joshril
    Originally Posted by Vincenzo Oliva View Post

    I've been thinking about this recently after reading the 1st half of MJ Demarco's great book "The Millioniare Fastlane".

    Most of us got into marketing with the dream of leaving the "job" behind. To stop trading our time for a paycheck, for freedom, 4 hour work days, spur of the moment vacations etc.

    But the more we pile on clients and promises those work days can often exceed out previous endeavors 8-12 hrs +

    We can be making over six figures a year and still NOT have the freedom.

    I for one am considering multiple ways to automate offline offers to create "hands offs" marketing systems.

    Check out Todd Browns model. Todd works for Rich Schefren and is a great marketer. His site: morechiropatients.com/blog/

    He promotes 4 or 5 $97 training courses for this specific niche, Facebook, Youtube, Email Persuasion....Has I believe 2 membership sites tied in one being thechiropracticdashboard.com/index.htm

    He uses the Free DVD tie-in to trial membership.

    This guy has a offline business machine and I'm sure he makes a comfortable living with just this alone. He makes a blog post like once a month.

    What do you think?

    I guess it's the "Give them a fish or teach them to fish" adage. We can work for 10 Chiropractors and DO it for them...or have the Chiropractors come to us to learn how to do it themselves.
    You certainly make a good point here...

    I think a lot of people create another job for themselves when they start offering marketing services to business owners.

    I've seen Todd's stuff before...

    Another angle is to find a chiropractor (or virtually any other business) with a winning marketing campaign, acquire rights to the campaign, and license it out. Of course you could also create the campaign, test it, get case studies, testimonials etc., and then license it out for royalties and in many cases an upfront licensing fee. Finding businesses to license it to can be delegated/systematized as well.

    You can also systematize other types of joint ventures, re-activations campaigns and other marketing services. The key to avoiding the long hours and having a lot of money and no time to use it is putting policies in place and leveraging the time and effort of others. Anything that can be policized can be put on "autopilot" thus not requiring your time any longer (or very little of it).

    Joshua
    {{ DiscussionBoard.errors[3082255].message }}
  • Profile picture of the author Dexx
    Or you can have 1 large Chiropractor paying the fee that 10 small practices might generate.

    Define your desired lifestyle then find clients that can provide the income to support it...not the other way around.

    ~Dexx
    {{ DiscussionBoard.errors[3082314].message }}
  • Profile picture of the author Vincenzo Oliva
    You guys have some great ideas. The whole power of the internet was it's unique ability to make millionaires because of the scale and magnitude of your potential customers.

    Now the trend has been to "narrowcast" back down to the local market. That likely takes the "millionaire" potential out of the equation. Unless of course you can nail a system for let's say "dentists" and can replicate it into 50 other markets.

    Now you're onto something, exponential growth!
    {{ DiscussionBoard.errors[3084407].message }}
  • Profile picture of the author MichaelHiles
    Horizontal vs. vertical drill down. This is part of the traditional (I know I know... boring) academic study of marketing. The verticalization can be industry specific or geography specific.

    You're thinking very dangerous (and quite wonderful) thoughts there Vincinzo "Hat Man" Oliva (love the hat).

    And yes, it's a real job if it's to be done right - which begs to the question about all the incongruent sales copy surrounding the entire "offline gold" business, and the legitimacy and ethics of the ones espousing the "great riches and retirement in 58 days" crap.

    Anyone with any experience in selling any level of services to any business at any level knows that is a load of crap.

    This past year has been one of massive transition for me on a personal level. I have been working on shifting away from the consulting side of my business, and want to get more into product development and marketing of my own intellectual property.

    Clearing the deck, so to speak, so that I can get out of the dollars for hours grind - even at the top level it requires too much management, and I am far too much of a control freak (because my name is on it, so quality is paramount) to just hand it over to hired management.

    I have been actually "doing it" for clients for so long, but I am ready to start "teaching it". So I am attempting to go through this exercise right now... how to take a horizontal experience set of services, with a corresponding model for service delivery... and turn it into a very narrow, vertical presentation to be applied to a specific vertical market... and then the worst... picking the high value, high return market.

    Building Strategic-level Marketing systems for IT Service Providers... et al...

    But it's not a matter of sales or fees... it's a matter of lifestyle design now. I am simply out of steam in the project management arena, and want to spend more time with my kids and travel with them, promoting, speaking, etc...

    But both are very viable models, depending on how much commitment someone chooses to make to the level of service delivery, and of course... how competent they are in that service.
    {{ DiscussionBoard.errors[3084467].message }}
    • Profile picture of the author AndrewCavanagh
      This is an interesting conversation that comes up a lot less often when you talk about using internet marketing to make money in other ways.

      My guess is that the topic comes up less often because using other methods there are a whole lot less people making real money (selling your services to local businesses is a very fast way for most people to make good income).

      ALL the internet marketing methods involve work and in many cases a LOT of work.

      And regardless of what path you take if you want a substantial income you're probably going to have to work a lot starting out then as you start bringing in some good income start outsourcing the work you do that doesn't require your personal input.

      Fortunately that's quite easy to do for most business clients you have.

      If you're small the only thing you really want to do yourself is maintain ongoing relationships with your clients.

      You can set up your business to be a business or to be a job.

      The choice really is yours what you want to outsource and when you start outsourcing.

      That's the difference between having a job and running a business...you get to choose.

      Also keep in mind that this kind of business is nearly pure income and almost no overheads.

      If you choose to you can even outsource on a project to project basis and make sure you get paid enough in advance to cover all your outsourcing costs and then some.

      There are very few businesses that give you this kind of flexibility and no jobs I know of.

      Kindest regards,
      Andrew Cavanagh
      {{ DiscussionBoard.errors[3089925].message }}
      • I hate to to burst anyone's bubble inside the WF, but as anyone who has already built a business will tell you - it takes work. You can create a digital product or sell as an affiliate without having a "business," but to keep the sales flowing, you need to market on a regular basis, i.e. the ongoing work.

        No matter what you decide to do on the Internet, you will need to setup a system to generate sales.

        It's the same with an offline business model. No matter what services you sell, the key to your success and your "freedom" will be in the systems you establish. Once you have the system in place, you can hire employees or outsource the work.

        I resisted setting up an offline business model for 2 years because I didn't want to be tied to clients. But I finally realized I was tied to my digital customers in a similar way with my membership sites, etc. It really came down to what I do best.

        Since my business was already setup to use a payment processor, I continued to use it for recurring billing with my offline clients. I've gone through a few business models and have finally evolved the business so that it's possible to build it using "affiliates." This creates a passive income stream for me and an automatic business for others. The key here is in the documented procedures.
        {{ DiscussionBoard.errors[3090485].message }}
  • Profile picture of the author madison_avenue
    You have good point. Working offline for others you lose control of the platform - the virtual real estate , you are are working on someone else's asset. Ideally I like to keep control of my virtual real estate, and keep what I build. In the long run owning and controlling your own platforms/sites give more opportunities for outsourcing, leveraging and joint venturing etc, you are free to develop your own site anyway you wish.

    Of course building sites for offline clients is also a viable approach. In the end it is down to the individual to develop their business according to their own strengths.
    {{ DiscussionBoard.errors[3091021].message }}
  • Profile picture of the author William Veasley
    Hey,

    Thanks for sharing this with everyone!

    You are right in the sense that many people start online businesses in the hopes to quit their 9-5 jobs and have the freedom & happiness that they want.

    Living the Internet lifestyle is very achievable. Many people(including myself) spend more than 40 hours a week building their online business. Now granted I don't have to spend that much time it's not so much work to me because I love what I do.

    I think if you are taking the online route you need to find somethhing you have a passion for, you should just follow another persons foot steps. You can work any number or hours building your online business you just have to be consistent.

    Thanks again!

    God bless,
    William Veasley
    Signature
    {{ DiscussionBoard.errors[3091121].message }}
  • Profile picture of the author Micheal Perkins
    To me the answer to this questions is you have to start out with it as an offline job, with the possibility to make it offline freedom if you choose to do so.

    Let me explain the plan that I am starting to implement to develop my offline marketing business. This is how I plan to take it from a job to freedom.

    In the beginning I will do the work myself using different software packages that help with the process. I estimate that I can easily handle 10 clients on my own. 10 clients paying me $2,000 a month each is $20,000 a month.

    Now I can afford to hire an employee to start maintaining those clients by teaching them what I do. So now they can do the maintenance work to keep that listing in place. I can then start getting some more clients and once I have a couple more, I can hire another person to start keeping track of those accounts.

    I can then start and free up some time to go do the things I want to do and have that freedom we all want. After I have 4 or 5 employees (with each serving 10 clients who pay a minimum of $2,000 a month, meaning they bring in $80 to $100k a month) I can hire a manager to oversee everything.

    I plan to pay the employees about $3,000 a month, and the manager about $5,000 or $6,000 a month. So assuming I have 4 employees and one manager, I will be making on the low end $80k a month in sales. Take about $10,000 out for expenses like office space and software fees, plus $17 to $18k a month for salaries, and that still leaves me with $53,000 a month in profit.

    Now I have a business that runs on auto-pilot while earning me over $600k a year. It will only get bigger from there if I choose to hire more employees.
    Signature

    {{ DiscussionBoard.errors[3091481].message }}
    • Profile picture of the author jeffrey73
      I would have to agree that this well laid-out plan makes 100% perfect sense. Creating a business online vs. offline is no different than the other.

      Originally Posted by Micheal Perkins View Post

      To me the answer to this questions is you have to start out with it as an offline job, with the possibility to make it offline freedom if you choose to do so.

      Let me explain the plan that I am starting to implement to develop my offline marketing business. This is how I plan to take it from a job to freedom.

      In the beginning I will do the work myself using different software packages that help with the process. I estimate that I can easily handle 10 clients on my own. 10 clients paying me $2,000 a month each is $20,000 a month.

      Now I can afford to hire an employee to start maintaining those clients by teaching them what I do. So now they can do the maintenance work to keep that listing in place. I can then start getting some more clients and once I have a couple more, I can hire another person to start keeping track of those accounts.

      I can then start and free up some time to go do the things I want to do and have that freedom we all want. After I have 4 or 5 employees (with each serving 10 clients who pay a minimum of $2,000 a month, meaning they bring in $80 to $100k a month) I can hire a manager to oversee everything.

      I plan to pay the employees about $3,000 a month, and the manager about $5,000 or $6,000 a month. So assuming I have 4 employees and one manager, I will be making on the low end $80k a month in sales. Take about $10,000 out for expenses like office space and software fees, plus $17 to $18k a month for salaries, and that still leaves me with $53,000 a month in profit.

      Now I have a business that runs on auto-pilot while earning me over $600k a year. It will only get bigger from there if I choose to hire more employees.
      {{ DiscussionBoard.errors[3093357].message }}
  • Profile picture of the author alanborcic
    Interesting post in right time. I have just finished reading MJ's book and I have to say that I am very disappointed, but that is another story.
    Regarding Vincenzo's dilemma, I guess it's all come down to gold old Micheal Gerber and his dissection of business system in E-Myth. Every significant outcome requires a lot of work. Creating business system is the only way to get freedom and work as much as you want. Otherwise, regardless of type of business, constant work is required for constant income stream.
    Signature

    Get Life You Deserve
    Alan Borcic
    www.alanborcic.tv

    {{ DiscussionBoard.errors[3092878].message }}
  • Profile picture of the author derekmichael02
    Systemize, systemize, systemize. It's the only way you can be efficient enough and have an employee or outsourcee replicate you.
    Signature

    [FREE VIDEO]: Secrets Behind A $16K Month

    [FROM Setmefreeinternetmarketing.com]: Money Making First ($1, $10, $100, $1,000, $10,000)
    {{ DiscussionBoard.errors[3093573].message }}
  • Profile picture of the author John Durham
    I like to think of it as working on "My Own Terms".

    Sure you have to work it like a job, but you do it on your own terms.
    {{ DiscussionBoard.errors[3093589].message }}
    • Profile picture of the author chrisnegro
      Originally Posted by John Durham View Post

      I like to think of it as working on "My Own Terms".

      Sure you have to work it like a job, but you do it on your own terms.
      Like the subtle choice of words there John and agree one hundred percent. Why can't some people see the positive side of overseeing your own business

      Success,

      Chris Negro
      Signature

      {{ DiscussionBoard.errors[3094512].message }}
  • Profile picture of the author MichaelHiles
    I have multiple employees with very, very scalable, replicable systems.

    I can assure you that running the business isn't "hand's off". Overseeing takes a lot of time.

    You think the CEO of a big corporation is "hand's off"? There's all kinds of systems and management beneath him or her.

    There's a reason they're paid a lot of money.

    If someone thinks they're going to go into the consulting business, and not actually do any work while bales of cash just magically appear in their Paypal account, you probably ought to keep looking elsewhere.
    {{ DiscussionBoard.errors[3093863].message }}
    • Profile picture of the author JustinDupre
      Originally Posted by MichaelHiles View Post

      I have multiple employees with very, very scalable, replicable systems.

      I can assure you that running the business isn't "hand's off". Overseeing takes a lot of time.

      You think the CEO of a big corporation is "hand's off"? There's all kinds of systems and management beneath him or her.

      There's a reason they're paid a lot of money.

      If someone thinks they're going to go into the consulting business, and not actually do any work while bales of cash just magically appear in their Paypal account, you probably ought to keep looking elsewhere.

      Great discussion.. I agree with your answer that you can't use hand off approach when running biz... sure online business is way better than n more rewarding than working 9 - 5 job but business is business and you still gotta do whatever it takes to make it work.
      Signature
      I offer CPA coaching and investment opportunities for those SERIOUSLY interested in making money directly or indirectly with affiliate marketing. PM me for details.


      Read More about CPA/Affiliate Marketing on my Blog
      {{ DiscussionBoard.errors[3093886].message }}
    • Profile picture of the author paulie888
      Originally Posted by MichaelHiles View Post

      I have multiple employees with very, very scalable, replicable systems.

      I can assure you that running the business isn't "hand's off". Overseeing takes a lot of time.

      You think the CEO of a big corporation is "hand's off"? There's all kinds of systems and management beneath him or her.

      There's a reason they're paid a lot of money.

      If someone thinks they're going to go into the consulting business, and not actually do any work while bales of cash just magically appear in their Paypal account, you probably ought to keep looking elsewhere.
      Michael, you hit the nail on the head there. Even with replicable systems in place, when you've scaled things out in a large way, you still need to supervise the nuts and bolts to make sure that things don't go awry.

      Especially if your employees/workers are specialized and compartmentalized, there is a particular need for someone who has the big picture to supervise and ensure everything is running smoothly (and that is usually you, as you devised the whole system from scratch and only you know how everything fits and runs together).
      Signature
      >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
      {{ DiscussionBoard.errors[3094506].message }}

Trending Topics