7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Local press release submission. Send to who?

by klittle
5 replies
I have newspaper, radio and TV stations in my town.

Who do you suggest I submit to?

I would like your advice as to what I should or shouldn't do with local press releases.

My main thought is to hopefully get some interviews from this press release.

Should this be added in the press release or is it something that I wait to see if there is an interest for?

Thanks for the advice.

Keith
#local #press #release #send #submission
  • Profile picture of the author Linda Hepworth
    I looked into this awhile back, for now it is on the back burner for me.
    From what I learned about it, for starters, is you have to create a relationship with editors that you want to do the press release, otherwise they probably won't give you the time of day. If you email them out of the blue they will probably consider you as spam and ignore your email. They get a lot of people emailing them to do things for them, so you need to stand out. If you have a relationship with them when you write or call them they will recognize you and respond to you.
    It might be more effective for you to write your own press release and submmitt them to about 5 or so top press release sites.
    {{ DiscussionBoard.errors[3116633].message }}
  • Profile picture of the author HorseStall
    Send it to everyone that yo u have press contact info for. You would be surprised local press can lead to good things, even its a relatively small publication.
    Signature
    Horse Gifts :: Dog Gifts :: Wild Animal Gifts :: Mythical Creatures
    {{ DiscussionBoard.errors[3117858].message }}
    • Profile picture of the author AndrewCavanagh
      The real key is the quality of the press release:

      # One page.

      # Good headline.

      # Reads like it could be a good news story (not like it's an ad for someone).

      # Never give them the whole story in the press release (make them call you to get that).

      # Have suggested questions in the press release that tease them into calling you for the information (especially useful for talkback radio).

      # Give clear instructions on who to call and how.


      Send the press release to all your local media.

      You don't need any kind of previous relationship to get covered...just a sexy story.

      Kindest regards,
      Andrew Cavanagh
      Signature
      Old School Copy Like This Is BACK & Converting Like Crazy!
      {{ DiscussionBoard.errors[3118416].message }}
  • Profile picture of the author Creativegirl
    Target all of your local publicity outlets. Over time you'll see who is worthy and who is not. Also look for industry specific outlets. Example: when I do PR for health care I not only submit locally to Austin but also to several Dallas outlets. Then do a few online distributions for free.

    The goal: wanting to get interviews does not go in the PR. You want to do your homework on how to structure the PR or they'll know you're a newbie and it will most likely affect your results.
    Signature
    {{ DiscussionBoard.errors[3118927].message }}
  • Profile picture of the author warrior realm
    Send your press release to all three. Call each one to find out who you should send / address your press release to specifically.

    Be sure your press release is a "real story", helpful information that will benefit their readers and listeners. Don't even think about sending something that might be perceived as a sales pitch for your services.

    Being that it's the 1st month of a New Year you might consider some headlines like ...

    Five Business Marketing Tips For The New Year
    Why Online Marketing Is A Necessity In 2011

    Or something to that effect. Write out a few good tips and include a "quote" from YOU mentioning your name and company.

    Don't bother sending "interview questions". If a reporter is interested in an interview, they will contact you. If your story is interesting enough and they believe you have the potential to provide more valuable info, they will contact you.

    Reporters receive junk releases all the time BUT they are always looking for a good local story!

    I would have interview questions written out (along with my answers to those questions) by the time I send the press release. That way, if you do get a reply from them you can tell them that you have some questions for them they could ask if they wanted to do an interview.

    Reporters will appreciate that since it saves them the time and effort of having to come up with the questions on their own ... providing questions for a reporter prior to your interview is a "standard practice".

    Cheers!
    Signature
    Something New Is Coming
    {{ DiscussionBoard.errors[3118952].message }}

Trending Topics