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Multiple Offline businesses in the same niche conflicts

by herbaluss
16 replies
I am just researching before i get into this i wanted to know how it works with having multiple Clients in the same Niche in a local area and selling a SEO.

is it recommended only do it for 1 client per contract per local area?
This will cause a conflict wouldn't it?
how do you get around this?

Should i avoid selling SEO to more than one? Maybe tell them it's only a top 10 and maybe do 5 clients per niche for SEO.

Just wanna avoid any conflicts when these clients start a was against me


TIA
#businesses #conflicts #multiple #niche #offline
  • Profile picture of the author mogema
    From my own experience it's best to stick to one client per niche when doing local seo. Problem is, when you get your first client on page one of Google (or any other search engine) they are going to start looking at their competitors.

    If it came out that you are helping more than one company in the same niche and area to get top rankings for the same keywords there will be a conflict of interest.

    In my opinion, avoid the headache and stick with one company per niche per area.

    Hope that helps
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    • Profile picture of the author herbaluss
      so what do you upsell to replace that?
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  • Profile picture of the author Mark Brian
    If your business is purely SEO then you should obviously stick to one client.
    If it's just web design you can have as many per niche.
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  • Profile picture of the author Joshyybaxx
    yeah big time conflict of interest, you could even raise the price up by offering exclusivity?

    There's no real work around if it's solely SEO.
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    =)

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  • Profile picture of the author k60mall
    Yes you can sell your services to more than one business in the local area if you sell key words and not the who package to one business.

    I.E a plumber only fits bathrooms while another specialises in boiler repair, why should you only sell your services to the first plumber when there are hundreds of key phrases to target in the same area for the same niche.

    Keith
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  • Profile picture of the author AndrewCavanagh
    Originally Posted by herbaluss View Post

    I am just researching before i get into this i wanted to know how it works with having multiple Clients in the same Niche in a local area and selling a SEO.

    is it recommended only do it for 1 client per contract per local area?
    This will cause a conflict wouldn't it?

    Yes most local clients are not going to be happy if you're selling your services to their local "competitors".

    It does depend on the agreement you have with your clients but generally speaking one client in one niche in one area is a good guideline.

    If you want to niche in one industry usually you pick up clients in different cities...even different countries.

    Kindest regards,
    Andrew Cavanagh
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    • Profile picture of the author LasseKohau
      You could also split your sevices on different keywords.

      This way, you can work with two dentists in the same city, but target two different keywords, ex. dentist idaho for google places and idaho dentists for allround SEO.

      Though, I support AC. Stick to one client in one niche in one town and expand to other niches/cities.

      regards, LASSE
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  • Profile picture of the author Micheal Perkins
    What I plan to do is offer my services to only 1 business, and they will pay me a monthly retainer for my services. Along the same lines as someone would pay to an attorney. This retainer will mean I work for only them, and will not work for any of their competitors.

    You could price your service for a given number of keywords the owner wants (which you can help them select), and additional keywords can be added for an additional cost.
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  • Profile picture of the author mcmillad
    Keeping only one client per niche is also the easiest way to sell. Contact 10 people with the message that you are contacting their competition also. Create a sense of urgency. If you want to expand go to the next town, then the next town. Don't compete with yourself unless you offer different levels that guarantee placement, but this is almost impossible.
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    • Profile picture of the author herbaluss
      Thanks for the info you guys....

      Adding it to my plan trying to see all the methods i can get residual from these clients.
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  • Profile picture of the author Summertime Dress
    What is the time limit though on how long you won't service a direct competitor? For example, you get a dentist to page 1 and then he decides not to continue monthly services. Now you've eliminated yourself from that niche altogether...

    Or, do you only offer exclusivity as long as they are a paying client?
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    • Profile picture of the author lewiswharf
      Originally Posted by Summertime Dress View Post

      What is the time limit though on how long you won't service a direct competitor? For example, you get a dentist to page 1 and then he decides not to continue monthly services. Now you've eliminated yourself from that niche altogether...

      Or, do you only offer exclusivity as long as they are a paying client?
      Only a paying customer should get exclusivity.
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      • Profile picture of the author MarkR
        Upsell? How's this?

        Make sure your contract states that the client does not have category exclusivity and you';re free to sell the same services to local competitors.

        Then if they don't balk, you're covered.

        If they do balk, tell them they can have one year of exclusivity if they pay a higher price, or sign a monthly maintenance agreement (build links, add keywords, optimize pages, etc.).

        Lastly, if they want permanent exclusivity, then they can have it as long as their monthly maintenance agreement is in effect.

        Just make sure you define 1) the business category, 2) geographical limitation, and 3) maintenance service in detail.
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    • Profile picture of the author Micheal Perkins
      Originally Posted by Summertime Dress View Post

      What is the time limit though on how long you won't service a direct competitor? For example, you get a dentist to page 1 and then he decides not to continue monthly services. Now you've eliminated yourself from that niche altogether...

      Or, do you only offer exclusivity as long as they are a paying client?
      I agree with lewis, only a paying client should get you exclusively.

      My plan is that they keep me exclusive for as long as they pay me. As soon as they no longer wish to retain me, I am free to start working for one of their competitors. You'll have to determine how much time they get to be late before you consider them as no longer retaining your services.

      No long term contract for me, I know my services are worth it and if they want those services they will pay for them. I will be offering my services on a month to month contract. So if they decide they no longer want to pay for my service, I can immediately go out and replace them.
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  • Profile picture of the author Tony Wagner
    You guys rock, thanks for all the great info!
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