Independant video marketing survey report.

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The online publishers association put together a report in June 2007 about Online Video Advertising, Content and Consumer Behavior called Frames of Reference.

There is some great information in this report about online video. Page 19 covers how much the internet dominates all other media during the purchase process.

According to this survey, 80% of consumers have viewed a video ad on the internet, and 52% of them took action after viewing the video. Page 15 covers what actions they took.

Great information when talking to business owners.
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