Social Media: Interesting results
According to The ForeSee Results E-Retail Satisfaction Index (U.S. Holiday Edition):
"Social Media: Only about 5% of online holiday shoppers report being primarily influenced to visit top retailer sites by social media channels, yet retailers continue to put vast resources into this type of marketing. Meanwhile, 19% came to the website primarily as a result of a promotional email and 8% as a result of search engine results, suggesting that tried-and-true online marketing
tactics should not be abandoned or ignored in favor of newer media."
Great report (http://www.foreseeresults.com)
with lots of takeaways.
"Social Media: Only about 5% of online holiday shoppers report being primarily influenced to visit top retailer sites by social media channels, yet retailers continue to put vast resources into this type of marketing. Meanwhile, 19% came to the website primarily as a result of a promotional email and 8% as a result of search engine results, suggesting that tried-and-true online marketing
tactics should not be abandoned or ignored in favor of newer media."
Great report (http://www.foreseeresults.com)
with lots of takeaways.