Sending out DVD's instead of postcards.

If you can get them that inexpensively, go for it. I have done marketing campaigns where I mailed out business card-sized CDs, but the response rate did not seem significantly better than postcards with a url.

Hey George,

WOW! That is a ridiculously low price for DVDs. I'm interested lol. Like myob said, go for it. I have done a fair bit of offline marketing and any time we included digital media (DVDs or even just downloads) it seemed to increase sales.

Perhaps you can share the name of your provider? I would like to get in on the sweet deal

When it comes to marketing I think just about anything is worth trying, especially when you can get the resources produced so cheaply.

George,

If that price sticks I'd imagine A LOT of us would be interested in working with you/your provider. You would stand to make some good "referral" money.

I am finding that handing out DVDs as a part of a larger "introduction to online marketing" print package is a GREAT lead generator. People are naturally curious and they don't worry about a "virus" or anything like they would if it was a computer CD or something. I remember growing up we'd receive computer CD's via the mail, but even then most went direct in the trash as they always seemed "risky". Of course I'm only 26 so this wasn't that long ago, but I remember people being paranoid back then as EVERYONE was buying their first home computers and learning about virus risks, etc.

Still analyzing my options as far as a physical "mass mailing" of media goes. If you are targeting businesses with higher transaction values and where you stand to make a good amount of money on just one client in that particular industry, then I would think your ROI would be amazing at the cost you are able to get these DVDs out there. I wouldn't mail them out to convenience stores and pizza parlors, etc.

- Jim

The issue is less about production cost than handling and postage. It doesn't matter if you get discs delivered "cheap" to you. It matters if it gets delivered cheap, right, to your prospects.

As Sherloc and myob illuminated, they may be cheap to produce but if they don't get results then you've wasted money no matter how cheap they were to produce.

Not being negative, just understand who the Chinese mfg is likely doing this for most often... "offline" businesses that are doing giveaways.

I produced a DVD for my administrative services company but I have followed the advice of others here and broken my sales into a process and send that to a little more qualified prospect. It has workedwell for me.