
Door to Door Vs. Telemarketing for Offline Clients.
Here is my answer:
A: You can laser target a certain sector of small biz owners with a call list and get them all concentrated into a list of 1000 people. You can hardly do that door to door if you are a niche marketer.
Let says you focus on Orange County Chiropractors:
- Can you reach 1000 Chiropractors a day and get a chance to pitch them door to door?
- Would you have to zig zag across town for 10 hours to even greet 5 or 10 of them?
- Would you end up having to set an appointment anyway?
- Would you know the right moment to walk in when the Doctor wasnt busy?
- Can you control the amount of work your door to door salesman does everyday?
- A do you have better luck with companies in the 10 mil range, or in the 1-5 mil range, or even in the 500k range? You can target that with a commercial list
- You can target the owners name, their web address
- You can target them by "Street" even if you like.
- I can find out in two minutes how many Chiropractors there are on Main street who have 5 employees or less, and fall into the 1.5 mill category if I want to.
- It would take alot of door knockin get all that info door to door.
D: Can you truly supervise a door to door salesmen?
My point is that if you wanted to target a specific demographic door to door... such as 1.5 mil revenue chiropractors on main street with 5 employees or less and no website...
You would have to strategize for 10 hours just to get your list of people to visit together doing that door to door, and even then you would probably not catch them when they werent busy anyway... While I can reach 100 of them in one hour with a call list, and bypass all that trouble.
I know door to door works... but so does dropping cards, we are talking about "Whats the most effective and efficient"... Im open to reason but I dont see door to door as more efficient myself, even though yes it does work.
Depends on how targeted you want to be... But I do get your point, you could bypass the calling step, go door to door, and as long as you dont focus on a specific niche "Someone" will buy from you. I have done door to door so I know it works...
The EVIDENCE suggests though, that, with a call list, I could talk to more Chiropractors in one hour than a door to door salesman probably could in a month.
Dont know if thats more effective or not, but I think it is so far...
In fact, if you want to pick an area I will make you a list right now. Here's one attached to this post hang on. This will take two minutes... (BacK) There we go. Done.
I could call through this whole list of 690 Orange County Dentists in a day...
Question: How long would it take you to contact these 690 chiropractors from Orange County going door to door... Think about traffic too!
Also, could you get a peice of direct mail out to all of these before I could call them? Would it be cheaper and more effective than a telemarketer?
Would going door to door to all these chiropractors be cheaper, quicker, or more effective?
Could you get a google ad in front of each of these chiropractors quicker than a telemarketer could call them? More Cheaply?
Thats why I think telemarketing is more efficient.
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