Now, with no work for a week and it being the university holidays, I figured I would use this time to make some cash from offline marketing. Yesterday, as I was walking to my chiropractor appointment (who I have a meeting with on Thursday about a website) I jotted down each small business that I saw as they were potential clients.
Today, when I was sent home by the doctor from work, I hopped on the net and started researching those businesses. 6 minutes later I found a business with a website that wasn't displaying correctly. I spent the next 4 minutes researching car wash (client is a car detailing place) website templates, found a suitable one and gave the manager a call (name and number was on the existing site).
He answered the phone and this is how the conversation went;
Him: Welcome to "insert business name" this is Julius
Me: Hey Julius how are you mate? Listen, my name's Scott and I'm a freelance web consultant. I stumbled across your website this morning while doing work for another client and saw that it's not actually displaying correctly. Did you know this?
Me: Yeah instead of taking up the full width of the page, your site only takes up about a quarter and you can't read the menu or your promo codes.
Him: Haha we don't really worry about the site. My kids wanted to make it so I let them but yeah, we don't bother with it.
Me: Your kids didn't do too bad of a job haha, how old are they?
Him: Both are 15
Me: Fair enough. Listen Julius I wont take up much of your time. I've completed a preliminary redesign of your site so that it actually displays correctly and will enable you to capture more leads. If you're interested I can send it to you at your "firstname.lastname@example.org" address so you can take a look. Sound good?
Him: Oh really? Yeah sure.
Me: Alright I'll send it by close of business today. Thanks Julius. I'll be in contact soon.
So after this I sent him a screenshot of the template. I told him that if he liked it, I will give it to him for free. He sent a reply saying he "love(s) it". I replied asking him to give me 48 hours while I get it ready. I then told him that I can merge all of his existing content onto the new site, install it and set up a GP listing all for only $499 instead of my usual $799.
He then called me, gave me his credit card details and I charged him $200 upfront, and will charge him $299 once everything is finished.
So I'll be collecting $499 in 48 hours, from 1 client, which I got through 1 phone call and literally 10 minutes of research. Yes, this might be luck, but I like to think that my natural personality and selling skills had a little bit to do with it.
So guys just get out there and make those calls/send those emails. You have absolutely nothing to lose by doing so and a whole heap to gain. Every thanks in the world goes to this thread http://www.warriorforum.com/offline-...knowledge.html and John for inspiring me.