I've heard conflicting reports. I've been using exact match to estimate search engine traffic for particular keywords. But then I saw a video from a WSO that used the broad match. Obviously broad match will return, do I dare say significantly more results (not sure if any statistical sticklers are here). Granted the broad match would be more impressive upon presentation to a prospective client. So what's the real representation of the keyword's search volume?
Broad, Phrase or Exact??