*** Hiring Super Stars for Any Job or Task, and the Importance of Client ROI ***
Warriors,
so many times we find ourselves in positions with our own business, as well as those of clients. In becoming a well rounded consultant i would like to share with you the Dynamics of HIRING SUPERSTARS for any Job or Task.
When i discuss Super Stars, i am talking about the top 1/10th of 1 percent of People in any given field or business. Sales super stars, Real estate super stars, Business Management superstars, even Bartenders and waitstaff.
Example: I recently had a Nightclub client who was looking to increase Gross Turn over, the first thing we implemented was a Trainning program for Bartenders and the Cocktail waitress's. Teaching staff how to Up sell and deliver Exceptional service flat our increases Revenue and ROI. We were able to Determine any one staffs average dollar per sales per customer. (estabishing a Baseline) Next as we implemented the training, we tracked the increase in Avg Dollars per client. Heres where it gets Awesome, With one Cocktail waitress, she was able to get her Customer average from 12.00 per head, to 23.00 per head in less than 4 weeks.
That might not seem much but lets break it down...
50 Customers per night at 12.00 Each = $600 in turn over
Same 50 Customers @ 23.00 Each = $1150.00 in turn over or very close to 95% increase.
Now let me ask you a question here, Are there any more customers coming through the door than 4 weeks earlier? (of course not) however, by training the staff as a whole to get to $15.00 per customer we increase net bottom line. Our NEW SUPERSTAR SERVER is now in a position to command the very best area in the club, and she will get it based on her CRUSHING NUMBERS per customer.
If you were the club owner, and you could increase Sales by 95% without spending much money what is that value to you in that?
Now, Lets talk about SUPER STARS...
Lets take the same Scenario, and as a business owner of a Club, your now Taught how to Hire the Super Stars, the Cream of the Crop the top 1/10th of 1%. Your Bartender is a Super Star and Averages $30 per customer. Your Top 2 Servers average $28 per head, can you see what a Monster Difference Super Stars can make to a business. Believe it or not, they can and will increase Gross Turn Over Immediately. The importance is so overlooked by so many Companies and Business's.
The old Cliche' if they only knew. Super stars are not easy to find, and even harder to keep around. You have to be prejudiced on performance, and treat them Special. Guess what they are special. Imagine if you as a Consultant had a SUPER STAR Sales person for your Business? Do you think you could earn more revenue? What if you were giving up 20% to them Ongoing. Meaning they make 20% for the life of the Client? What would your #s be.
How about walking into a business owner and being able to Teach them first the Value of Hiring Super Stars, and Secondly either Hiring one for them or Offering them the Solution to hiring one.
One step Further...What if your SUPER STAR that works for you, Could offer this service to a Business, and show the Entire Value to them? Folks, so many ways to skin cats, generate revenue, and i for one, feel this is one of the Fastest and Most Overlooked sources of Revenue in Consulting.
What are your Thoughts, Opinions or Questions?
Warmest Regards,
Robert
so many times we find ourselves in positions with our own business, as well as those of clients. In becoming a well rounded consultant i would like to share with you the Dynamics of HIRING SUPERSTARS for any Job or Task.
When i discuss Super Stars, i am talking about the top 1/10th of 1 percent of People in any given field or business. Sales super stars, Real estate super stars, Business Management superstars, even Bartenders and waitstaff.
Example: I recently had a Nightclub client who was looking to increase Gross Turn over, the first thing we implemented was a Trainning program for Bartenders and the Cocktail waitress's. Teaching staff how to Up sell and deliver Exceptional service flat our increases Revenue and ROI. We were able to Determine any one staffs average dollar per sales per customer. (estabishing a Baseline) Next as we implemented the training, we tracked the increase in Avg Dollars per client. Heres where it gets Awesome, With one Cocktail waitress, she was able to get her Customer average from 12.00 per head, to 23.00 per head in less than 4 weeks.
That might not seem much but lets break it down...
50 Customers per night at 12.00 Each = $600 in turn over
Same 50 Customers @ 23.00 Each = $1150.00 in turn over or very close to 95% increase.
Now let me ask you a question here, Are there any more customers coming through the door than 4 weeks earlier? (of course not) however, by training the staff as a whole to get to $15.00 per customer we increase net bottom line. Our NEW SUPERSTAR SERVER is now in a position to command the very best area in the club, and she will get it based on her CRUSHING NUMBERS per customer.
If you were the club owner, and you could increase Sales by 95% without spending much money what is that value to you in that?
Now, Lets talk about SUPER STARS...
Lets take the same Scenario, and as a business owner of a Club, your now Taught how to Hire the Super Stars, the Cream of the Crop the top 1/10th of 1%. Your Bartender is a Super Star and Averages $30 per customer. Your Top 2 Servers average $28 per head, can you see what a Monster Difference Super Stars can make to a business. Believe it or not, they can and will increase Gross Turn Over Immediately. The importance is so overlooked by so many Companies and Business's.
The old Cliche' if they only knew. Super stars are not easy to find, and even harder to keep around. You have to be prejudiced on performance, and treat them Special. Guess what they are special. Imagine if you as a Consultant had a SUPER STAR Sales person for your Business? Do you think you could earn more revenue? What if you were giving up 20% to them Ongoing. Meaning they make 20% for the life of the Client? What would your #s be.
How about walking into a business owner and being able to Teach them first the Value of Hiring Super Stars, and Secondly either Hiring one for them or Offering them the Solution to hiring one.
One step Further...What if your SUPER STAR that works for you, Could offer this service to a Business, and show the Entire Value to them? Folks, so many ways to skin cats, generate revenue, and i for one, feel this is one of the Fastest and Most Overlooked sources of Revenue in Consulting.
What are your Thoughts, Opinions or Questions?
Warmest Regards,
Robert
Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent