Yet again, another how much to charge question.

4 replies
Real estate agency, foreclosures I'm pretty sure. I'm thinking $500 a month for some seo and social media that can all be done by me in probably a day.

Or I throw out the $1,000 number and say it's negotiable.

Let's hear some thoughts.
#charge #question
  • Profile picture of the author Dexx
    Whats the ROI for them?...THATs the question.

    You could charge $10,000 a month if you are making them $40,000...but if you even charge just $100 a month and generate ZERO profits for them...then you are still "overpriced."

    Make sense?

    ~Dexx
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  • Profile picture of the author Voasi
    Like Dexx said, what's going to be your ROI for them?

    Couple of things:

    - It's always good to qualify your prospects. Helps with putting together prices. No need to worry about "pricing" if your prospect can only part with $200 a month.
    - Having said that, business owners will 9 times outta 10, pay ANY PRICE as long as they're getting a return on investment.

    I can't tell you how many times I've heard this statement..

    ME: "What's your budget?"
    CLIENT: "Unlimited... as long as I'm making money with it, I'll put in as much as I can"
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    • Profile picture of the author rafterman
      Originally Posted by Voasi View Post

      Like Dexx said, what's going to be your ROI for them?

      Couple of things:

      - It's always good to qualify your prospects. Helps with putting together prices. No need to worry about "pricing" if your prospect can only part with $200 a month.
      - Having said that, business owners will 9 times outta 10, pay ANY PRICE as long as they're getting a return on investment.

      I can't tell you how many times I've heard this statement..

      ME: "What's your budget?"
      CLIENT: "Unlimited... as long as I'm making money with it, I'll put in as much as I can"
      ROI is what I want to go by. Hypothetically, this guy is buying and selling houses. I could bring him one client and he could make 18k or something off of the commission. I'm just afraid to ask him. I'll give him a number. What's the worst that could happen.
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      • Profile picture of the author Scott Kennedy
        Originally Posted by rafterman View Post

        ROI is what I want to go by. Hypothetically, this guy is buying and selling houses. I could bring him one client and he could make 18k or something off of the commission. I'm just afraid to ask him. I'll give him a number. What's the worst that could happen.
        Ask him what the average client is worth. Then use that number to determine your price. For example, if his average commission is 18k*, and you honestly believe you can give him 1 new client every 2 months, charge $1200-$2000* a month. He's still making a huge ROI. If you're uncomfortable with pitching this, say your normal price for someone in his industry is $1500* per month, but if they sign up for a 6 month contract before the end of Jan, the first 4 months will be 50% off (so $750*).

        This takes some pressure off you and makes it more attractive to the prospect. But in the end, how sure are you that you can deliver clients to him on a regular basis?

        if you're just doing social media updates and everyday SEO, figure out what hourly rate you want to pay yourself (say $100*), then determine how many hours it would take you to complete the tasks, and ta-daa.

        * Random arbitrary numbers.
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