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My potential $10,000 deal...

by Joseph Then
13 replies
OK, I just met up with a potential client and basically the idea is that they want people to sign up for their forex demo account.

I gave him a few solutions, which include:
1) PPC
2) SEO
3) CPA
4) Forum Marketing
5) Advertising in high traffic finance website

Well, he likes the SEO, CPA and forum marketing. Basically, they are very keen to hire me. That's a good potential $5,000-$8,000 initial payment with at least $500-800 monthly recurring charges. Oh yes, they are comfortable with my rough estimated pricing.

Now here comes the pricing problems...

I know what to charge for SEO, I know what to charge for forum marketing. However, how do I go about charging for advertising in CPA network?

Has anyone done that? It's a new arena for me so I would like to seek your advice before I put in the costs in my proposal.
#$10 #deal #potential
  • Profile picture of the author MichaelHiles
    We charge a percentage of media buy just like an agency. Standard agency contracts are 15%.

    For example, ad budget $1000
    15% agency fee to place buy and manage $150

    Congrats on the opportunity of landing a big deal!! They're out there!
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    • Profile picture of the author Joseph Then
      So that means, I just go to agency like NeverBlue Ads, sign up for an advertiser account, setup everything, get the charges and mark up 15% correct?

      Originally Posted by MichaelHiles View Post

      We charge a percentage of media buy just like an agency. Standard agency contracts are 15%.

      For example, ad budget $1000
      15% agency fee to place buy and manage $150

      Congrats on the opportunity of landing a big deal!! They're out there!
      Signature
      {{ DiscussionBoard.errors[3207574].message }}
  • Profile picture of the author Will Perkins
    I don't overly have any direct "input" to your question, but just wanted to congratulate you on landing a big one. My largest offline client has been about 1/4th of that ($2500.00).

    Good job man!
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  • Profile picture of the author MichaelHiles
    Yes but I don't hide my markup or try to embed it.
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    • Profile picture of the author myob
      Congrats! You can generally negotiate ad charges for 15-17% under the going rate, then charge just under the full published rate. This positions you as the go to man and may ameliorate the clients' feelings of having to pay a commission, thereby reducing chances of bypassing you for a "better deal" on future ads.
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  • Profile picture of the author xInd
    If you are making money off the other aspects of the campaign etc and it's a good client, I wouldn't charge for the CPA advertising like an agency, I would charge a flat $100/mo or something on top of the ad costs. If you have it as a percentage, there will be a point (if it's a big company) their spending would warrant hiring a full time monkey to deal with it to save them money...
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    www.minervasol.com
    www.empoweredmarket.com
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    • Profile picture of the author lometogo
      Originally Posted by xInd View Post

      If you are making money off the other aspects of the campaign etc and it's a good client, I wouldn't charge for the CPA advertising like an agency, I would charge a flat $100/mo or something on top of the ad costs...
      Absolutely agree.

      Equally as important as the work you can do for them is the 'spirit of the relationship' you are building. It looks like a sweet deal for you.

      Give them something to feel good about in the negotiation with this price reduction, and it will pay big dividends in referrals, testimonials and more down the line.

      Nice job; congratulations!
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  • Profile picture of the author unbrokenspirit
    wow that's a big number
    if i were you, i will spend for SEO services and buy some merchandise to limited number registered users...
    The rest is for me )
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  • Profile picture of the author dannycalifornia
    really that great number, hope I can do that.
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  • Profile picture of the author LiquidSeo
    I would suggest you use a price of 15% of the monthly spend.

    Brian


    Originally Posted by Joseph Then View Post

    OK, I just met up with a potential client and basically the idea is that they want people to sign up for their forex demo account.

    I gave him a few solutions, which include:
    1) PPC
    2) SEO
    3) CPA
    4) Forum Marketing
    5) Advertising in high traffic finance website

    Well, he likes the SEO, CPA and forum marketing. Basically, they are very keen to hire me. That's a good potential $5,000-$8,000 initial payment with at least $500-800 monthly recurring charges. Oh yes, they are comfortable with my rough estimated pricing.

    Now here comes the pricing problems...

    I know what to charge for SEO, I know what to charge for forum marketing. However, how do I go about charging for advertising in CPA network?

    Has anyone done that? It's a new arena for me so I would like to seek your advice before I put in the costs in my proposal.
    {{ DiscussionBoard.errors[3211067].message }}
  • Profile picture of the author build
    A friend of ours charges between 15% and 20 % of the budget depending on the amount being spent.
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  • Profile picture of the author Voasi
    I've down deals like this:

    How about you pay me NOTHING and I'll get you setup in the networks, create the landing pages and make sure the conversions are all taken care of (including "going up"). You just tell me what you want to spend per lead.

    So they say: $1.75

    Great! So then I go to the CPA networks with an offer for $1.25 per email submit. I'm always above the table with them and let the client know what exactly I'm doing. They like the fact I have "skin in the game".

    My 2 cents...
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