i have not done Radius Mailings doing B2B.... but.... with Consumer targeted mailers. It takes about 5 mailings to REALLY see the 2%conversions they suggest.

It depends though... if you really put some thought into the mailer and personalize each one... I think you can do WAYYYYYYYYYYYYYYYYYYyy better.

I know it.... I am currently doing a mailer that gets about a 30% conversion. But it takes me about 1hour to do the research and preparation for each one.... Really....

Once you get busy it's hard to find the time. So I am interviewing young co-eds from the college...

Radius mailings...your offer is the thing that will carry you.

How bad do you want to snag a lead? ...a lead that will buy from you again and again when you continue to solve problems for them and give them service....a lead that will refer additional big money your way.

Make them an offer they can't turn their head on.

Postcard radius mailings can be done extremely low cost with the right mailing service...even moreso if you happen to know of someone with their own high volume mail business....like me for example

or get a teenager with a sign out on the street, and pay him 6 bucks an hour waving a sign and dancing. =)

I built an entire health care business off of postcards. It was easy, cheap and targeted. It worked great.