10 replies
Anyone using this type of marketing successfully w/postcard offers ? I'd be interested to know what types of business it's working for
#mailings #radiused
  • Profile picture of the author Amir Luis
    i have not done Radius Mailings doing B2B.... but.... with Consumer targeted mailers. It takes about 5 mailings to REALLY see the 2%conversions they suggest.

    It depends though... if you really put some thought into the mailer and personalize each one... I think you can do WAYYYYYYYYYYYYYYYYYYyy better.

    I know it.... I am currently doing a mailer that gets about a 30% conversion. But it takes me about 1hour to do the research and preparation for each one.... Really....

    Once you get busy it's hard to find the time. So I am interviewing young co-eds from the college...
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  • Profile picture of the author Doran Peck
    Radius mailings...your offer is the thing that will carry you.

    How bad do you want to snag a lead? ...a lead that will buy from you again and again when you continue to solve problems for them and give them service....a lead that will refer additional big money your way.

    Make them an offer they can't turn their head on.

    Postcard radius mailings can be done extremely low cost with the right mailing service...even moreso if you happen to know of someone with their own high volume mail business....like me for example
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    • Profile picture of the author Dan Williams
      Good God, now Amir's got me thinking about interviewing young co-eds maybe I should just scrap the radiused whatchamacallits and talk about....
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      • Profile picture of the author myob
        ROFLMAO! To heck with mailing. Just have skimpy clad coeds hand out postcard offers to your prospects and watch conversions go off the charts!
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        • Profile picture of the author Amir Luis
          Originally Posted by myob View Post

          ROFLMAO! To heck with mailing. Just have skimpy clad coeds hand out postcard offers to your prospects and watch conversions go off the charts!
          Paul... I like the way you think....
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  • Profile picture of the author justalfe
    or get a teenager with a sign out on the street, and pay him 6 bucks an hour waving a sign and dancing. =)
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  • Profile picture of the author 7dbear
    I built an entire health care business off of postcards. It was easy, cheap and targeted. It worked great.
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    • Profile picture of the author myob
      Seriously, I continue to do post card radius mailing for some of our consumer products such as smartphones, cellular service, long distance calling, home business services, satellite TV, etc. There are perhaps thousands of lead sources, but I like infousa.com. The response rate hovers around 1-2% which is considered profitable for us as these are residual customers.
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      • Profile picture of the author Dan Williams
        The radiused mailings we've had success with are done on a much smaller scale. Postcards say "your neighbor at 12 main st just saved $431 a year on his auto insurance and he thought you might be interested" etc, etc. Only send 100 or so at a time, maybe 50 batches/month but it's pretty pricey.
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        • Profile picture of the author Amir Luis
          Originally Posted by Dan Williams View Post

          The radiused mailings we've had success with are done on a much smaller scale. Postcards say "your neighbor at 12 main st just saved $431 a year on his auto insurance and he thought you might be interested" etc, etc. Only send 100 or so at a time, maybe 50 batches/month but it's pretty pricey.
          That is a good solid Tag Line...

          Sending only 100 at a time... really is a waste of money. If you think about it. The standard response rate is 1%. If you have really solid copy... 2%. When it comes to print my experience has been that 500 is the minumum for a test market or a split test for that matter. 1000 is better.

          Do a few split tests of 500-1000 then roll out your campaign after you know what works. What gets the highest conversions. Then blast out 1,000 to 2,000 to the same demographic every two weeks...

          After the 5th mailing your conversions will increase tenfold.... because people have seen your message consistently and will recognize your brand....
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