Instead of sharing my knowledge, stories, and successes through a $17 WSO, I am going to spill the beans right here in this thread ... detailing exactly how I managed to go from $0 to $76k in less than 9 months - all through selling internet marketing services directly to local businesses situated in Toronto, Canada and surrounding areas.
I am going to tell this story through a series of posts ... so if you like what you're reading or have any questions ... please take a moment to drop a reply
Here we go ...
How I Became an Offline Consultant...
I got my start online about 4 years ago when I came across a Clickbank sales letter that sold me on the dream of making millions over night. That led me to spinning my wheels with affiliate marketing and specifically PPC affiliate marketing for about 2 years straight. While I found some success in this space, the profitable campaigns quickly died off and I was left with no solid business to show for all my hard work and continuous investment into this misinforming guru products and membership sites. I then turned to product creation and managed to launch a few moderately successful info product websites that produced solid revenue and later allowed me to sell on Flippa.com
Going through the process of failing continuously as an affiliate and having moderate success as a product owner pretty much put me in the position of having some really good knowledge in the web design and internet marketing space. It was also around this time when I learned of people talking a lot about the endless offline consulting opportunities that existed at the time. Without buying a single offline consulting product I took to the streets and gave offline consulting a shot...
The First Step and the First Customer
I got someone from India to design me an internet marketing consulting website. I paid him $250 and he got it up and running for me within 1 week. The website was clean, simple, and had a "Request a Free Quote" call-to-action sprawled across the top of every page. To beef up my portfolio ... i took the websites I designed for my info products and had my designer in India add some of his work as well. With my new site up, I posted an ad on a local classified website here in Toronto, Canada. Within 1 day, the first lead came in. From there I called up the prospect and just improvised the sales call. Amazingly, he bought into my expertise. Finally, all those late nights and wasted money on courses had proven to be worth something
Anyway, from that first lead I generated - it eventually led to a $4,500 deal and included a huge list of services:
search engine optimization
social media marketing
And that's pretty much how the direction of my offline consulting business was born.
-put up a website
-posted an ad
-got a lead
-improvised a sales pitch
-made up a contract
-got the contract signed
-collected a check
-outsourced the fulfillment of the order to India
and now I simply ... rinse and repeat
That's it for today. In my next post, I will explain more about how my company is structured today.