What Would You Charge To Generate Leads For Offline Businesses?

11 replies
Hey Warriors,

I'm doing some analysis on whether I should consider helping offline businesses find offline businesses based on certain criteria.

I'm wondering...does anyone have experience in this? For example, I'm thinking "A pediatrician doing a cross promotion with a pediatric dentist" or a high end pre-school.

I could sell these leads for cheap (they would be the basic contact info, website, email, etc but not sales data or anything complex like that) and this would be an easy thing to generate and also sell to people (I think).

What do you guys think about price points and other considerations

Cheers,

Brad
#businesses #charge #generate #leads #offline
  • Profile picture of the author Headfirst
    You'll need to research price points. I don't know about medical leads, but I met with a client last month who told me he was paying $16 for non-exclusive P&C leads. I had another client, a property management company tell me they were able to spend up to $100 per lead.

    There is also a document floating around on the internet with all of the per lead fees that ServiceMagic charges depending on the industry and project type. You can probably google it and find it.
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  • Profile picture of the author Josiah Grimes
    If anybody finds ServiceMagic's price chart could you post the link?

    I didn't look very hard but I couldn't find it.

    Much appreciated,

    Josiah
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    • Originally Posted by Josiah Grimes View Post

      If anybody finds ServiceMagic's price chart could you post the link?

      I didn't look very hard but I couldn't find it.

      Much appreciated,

      Josiah
      Here you go Josiah,

      http://www.warriorforum.com/offline-...ead-worth.html

      This information is GOLD!

      Happy Lead Hunting!

      JMB
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      • Profile picture of the author Steve Solem
        Originally Posted by JMB Marketing Group View Post

        Here you go Josiah,

        http://www.warriorforum.com/offline-...ead-worth.html

        This information is GOLD!

        Happy Lead Hunting!

        JMB
        That's the first thing that came to mind when I saw this post - thanks for posting the link again JMB.

        If I remember right from that document, contractor leads seems to average $40 - $60 or so...but if you're talking doctors and dentists here where the lifetime value of a new patient could be in the thousands of dollars, I could see you getting a LOT more than $60 for that type of lead.

        I think the best thing though would be if you could ask one of these guys how much it currently costs them to get a new client/patient (and you'll probably have to help them figure that out) and then price your leads accordingly.

        Cheers,

        Steve
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        • Originally Posted by Steve Solem View Post

          That's the first thing that came to mind when I saw this post - thanks for posting the link again JMB.

          If I remember right from that document, contractor leads seems to average $40 - $60 or so...but if you're talking doctors and dentists here where the lifetime value of a new patient could be in the thousands of dollars, I could see you getting a LOT more than $60 for that type of lead.

          I think the best thing though would be if you could ask one of these guys how much it currently costs them to get a new client/patient (and you'll probably have to help them figure that out) and then price your leads accordingly.

          Cheers,

          Steve
          Steve,

          Yes, absolutely.

          However, don't fret by guessing or knowing how to do this yourself. You can easily get this information from the One and Only Maria Gudelis -- the Offline Queen

          Check out this thread and read on how to price leads for clients in seconds flat. This is dead simple. She also has an awesome video on the Life Time Value of a Customer Calculator to help you figure this out.

          Enjoy!

          http://www.warriorforum.com/warrior-...e-8-200-a.html

          JMB
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  • Profile picture of the author twmaffun
    There is a lot of potential I see with selling leads...wow.
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    • Originally Posted by twmaffun View Post

      There is a lot of potential I see with selling leads...wow.
      Absolutely!

      Therefore, I suggest you invest, if you haven't already, in this kick-ass Lead Generation Software to help you find those leads.

      Here's the WSO on where you can get your hands on it. However, you need to ACT FAST as the price will be going up on January 31st.

      http://www.warriorforum.com/warrior-...1-31-11-a.html

      Happy Lead Hunting!

      JMB
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      • Profile picture of the author mrwill
        The 7 venues that a lot of people feel are the best of the best are Blogging, Article Marketing, Google AdWords, Video Marketing, Banner Advertising, Forum Marketing and Direct Mail Postcards.
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  • Profile picture of the author build
    WE have found selling the lead can be difficult, but we are often offered instead 30% of the final sale price of the item or service. The problem with this is that they need to be able to convert the leads you supply.
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  • Profile picture of the author Vincenzo Oliva
    There are different classes of leads and therefore there should be a different lead value.
    For example, a cold lead from a pediatrician to a pediatric dentist, $10.
    A lead that is inquiring about dental care in your city $25.
    A lead who is married with children (pre-qualified) $40.
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  • Profile picture of the author Steven Miranda
    All depends on how much a lead is worth to that business. Attorney or doctor gets more ROI on their leads then lets say a plumber.
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