I'll be honest that this deal was the fastest I ever had. But it's something that I designed to make it happen.
You can do this too by simply applying the strategies I'm about to share to you.
Why you should listen to me?
I migrated in Canada and move to Calgary in August of 2006 with only $532.12 in my pocket. I have no friends, no family, no job, I knew no one in the city, and some English in my vocabulary.
Most people in my situation will not even think about launching a business. No money? No connections? And I don't even know the Canadian currency back then.
The only asset that I have is the ability to design websites.
Since I have no job, launching a consulting (web design and seo) business is my logical choice. For me, I'm playing on with my strengths.
More than 3 years after, I'm now working with multiple clients from a local realtor to one of the biggest toy store in the US with contracts from $3K to $40K.
How I Did It
Most marketing advice you're getting are about "tactics" like post cards, cold calling (cough!), flyers, etc., are nice but it's an uphill battle.
How you make people to call you instead of you calling them? Close deals in just 1-2 meetings, and charge for a higher premium? It's all about "Positioning".
I call this "Client Persuasion Formula". Here are some of them:
If you're saying to the client you're Internet Marketer, prove it to them. The best thing that worked for me is by ranking first and second in Google for "Calgary Internet Marketing."
Show them how many subscribers you have in your blog. Include testimonials as well.
Here's how I jumpstart my "stardom" in consulting world.
Create a meetup group that targets small businesses. It will cost you about $20 per month but you'll gain these:
Authority - most people would like to follow. If you lead and contribute, they'll follow. By being a leader of even a small meet up group, you're already one step ahead of your competitors.
Social Proof - have a small $10 seminar and then take pictures of you talking to the group. Put that picture in your site or anywhere it's applicable.
List Building Machine - meetup.com will market your group to people. They'll rank well in Google. People are signing up everyday to this meetups and you have opportunity to show your expertise to them.
Client Testimonials - after your seminar, assuming you did share great info, you can easily solicit testimonials from them. I even have video testimonials from my seminars. Again, that's a social proof.
These alone can give you clients more than you can work for in a year. There was a time I had two groups. The first one is for "solo professionals" like realtors. The other one was targeting small businesses.
Total cost is just $40 per month with 100 times ROI. LOL
My point is this; it's so much easier to get clients by positioning yourself as an "expert".
So how did I close the $32,000 deal?
One night, I was talking to a fellow in a bar in one of our meetups. It's just a casual "how's your business going?" type. It took us about 10 minutes. I didn't sell my services because I'm not a salesman and not good at it.
2 days after, he called me and...cha ching.
He then told me that he's been in my website and reading my stuff.
He's unaware that he was "hypnotized" while on my blog with some under the radar "persuasion elements". LOL