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Hi Phil,

I recently got a new client who will be selling products in the order of just £3 a pop, and he's paying me hansomely for it, and ongoing SEO. He did object to my fees to start with, but after I explained (and doing my keyword research) that when he gets on the first page, he could potentially be making in excess of £2000 based on just a 1% sales rate, he simply signed up.

Admittedly he's not bricks and mortor and he will be selling digital products, but the principle is the same, spell out what their return on investment could be, and very often they'll take you up at the fees you set. Why? Because I know from experience that many other web designers don't spell it out in such terms.

All the best

Tim

I have done quite a lot of pubs and bars selling pints at £3.00 a pop. If you do the research right and show them that people are actually searching for their goods or services online the majority of small business owners realise the potential of having a website and having it on page one.

Naturally you have to show them a return on their investment but one of the simplest ways of doing this is compare a website with an advertising medium they understand such as a local evening paper.

A typical small classified ad in my local paper "The Leicester Mercury" costs a minimum of £38.00 for 1 insertion. That's for a couple of lines (no border) thrown in amongst everyone else at the back of the paper. If they use the paper once a week for 48 weeks of the year that is a total cost of £1,824.00 for something that gets thrown away the next day.

I can get them a very nice website built, hosted and usually ranked on page one (for local search) for a lot less than that, hell I will even get them a Fanpage built and thrown in for that. Plus I will have over £1,000.00 left in my bank when all the expenses are took out.

A website is 24/7 365 days of the year and it's not in the bin the next day and landords at £3.00 a pint realise it's costing them less than 2 pints a day, A couple of new regulars more thn covers that.

Mark

mark! that is brilliant..giving them something to relate to like the local newspaper advert is perfect because then you are speaking to them on their terms!