Basically, I usually do work for people that have contacted me for SEO, so they know they need work done. However, I have about 10 leads thru a webdesigner friend. He will forward my info to some of his clients for SEO.
While the sites he built are very clean and nice, in regards to SEO & in-links, they are a disaster!
The method I envision using is to do an analysis of their site; on-page SEO, keyword research and current in-bound links. And simply contact them with a nice looking report of my findings, all while explaining the benefits/importance of proper keywords, onpage SEO and my link building package.
Would any of you have tips, suggestions, comments on improving my pitch to them?