Thinking about marketing this product. What do you think?

13 years ago

Slogan is good but now why would I buy military gum rather than hundreds of other available? What is my benefit. If you try to sell people something you need to think about what's in it for them. Create a list of benefits if you find them of course, otherwise I don't see much success with it. This is only my opinion so do your research and don't get discouraged

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flowbee77

13 years ago

Originally Posted by Mr.S

Slogan is good but now why would I buy military gum rather than hundreds of other available? What is my benefit. If you try to sell people something you need to think about what's in it for them. Create a list of benefits if you find them of course, otherwise I don't see much success with it. This is only my opinion so do your research and don't get discouraged

Thanks Mr. S.,
Well the gum is supposed to keep you awake and alert while still working or studying, something you cannot do with a drink (like 5 Hour Energy or Redbull); you are able to continue working while chewing; it's also smaller to carry around than a beverage; which is why the military came up with it to their soldiers (they still use it by the way).

Thanks for the suggestions

Thanks

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RaptorGabe

13 years ago

HAHAHAHAH really? Never heard of this, but def update us on how it goes. IMers and selling gum, who wouldve thinked it

. For advertising I would suggest going to Local Colleges and paying Students to sell it for you, to create a little buzz. College students would kill for something like this, and nothing is more viral then a college student. Also, local news will pay attention to schools, so you have a very good chance of getting a even bigger buzz if they pick it up

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flowbee77

13 years ago

Originally Posted by RaptorGabe

HAHAHAHAH really? Never heard of this, but def update us on how it goes. IMers and selling gum, who wouldve thinked it

. For advertising I would suggest going to Local Colleges and paying Students to sell it for you, to create a little buzz. College students would kill for something like this, and nothing is more viral then a college student. Also, local news will pay attention to schools, so you have a very good chance of getting a even bigger buzz if they pick it up

Hey RaptorGabe THANKS!!!
I never thought of that. I will market them to students.
Sending you a big thanks!!

I may market this by direct mail as well...

Thanks
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Kevin AKA Hubcap

13 years ago

Target non only students but the 'typical' users of energy drinks like Red Bull and be sure to capitalize on how and why its used in the military.

"This gum can keep a SEAL team awake and alert when it matters the most. Imagine what if can do for your productivity..."

I know kinda hokey but it's off the top of my head. You get the idea.

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flowbee77

13 years ago

Originally Posted by Kevin AKA Hubcap

Target non only students but the 'typical' users of energy drinks like Red Bull and be sure to capitalize on how and why its used in the military.

"This gum can keep a SEAL team awake and alert when it matters the most. Imagine what if can do for your productivity..."

I know kinda hokey but it's off the top of my head. You get the idea.

I have a stupid question? Can I use the "SEAL" name or for that matter can I use the "ARMY" word or "MARINE" in my advertising? Just wondering. If I can then it just opens up the possibility for a lot more options.

Thanks
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myob

13 years ago

Originally Posted by flowbee77

I have a stupid question? Can I use the "SEAL" name or for that matter can I use the "ARMY" word or "MARINE" in my advertising? Just wondering. If I can then it just opens up the possibility for a lot more options.

If you use these in any way shape or form as an endorsement, you could get shot. Just kidding, but it is illegal.

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flowbee77 13 years ago

Originally Posted by myob

If you use these in any way shape or form as an endorsement, you could get shot. Just kidding, but it is illegal.

Good to know. I think I will use either the words "military" or "USA Troops" then...don't want to get shot
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hans8233

13 years ago

I'd try some

Thanks

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InvestedSuccess

13 years ago

Why not market it as "military grade" hence implying that it's a "tough" gum. Another approach is to void the military aspect, and focus more on the energy/caffeine (get creative or study what Redbull, Monster, and 5 hour energy have already done and build on that). Whatever you do, it sounds like you'll have a great product once you've created your strategy!

All The Best,
Feature Cuts

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flowbee77

13 years ago

Originally Posted by InvestedSuccess

Why not market it as "military grade" hence implying that it's a "tough" gum. Another approach is to void the military aspect, and focus more on the energy/caffeine (get creative or study what Redbull, Monster, and 5 hour energy have already done and build on that). Whatever you do, it sounds like you'll have a great product once you've created your strategy!

All The Best,
Feature Cuts

Thanks Feature Cuts!

Thanks

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MWGrubb58

13 years ago

Another place to market would be for people who have to work at night... or security people... or night students... or night driving truck drivers... or as a quick pick-me-up after a big lunch.

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flowbee77

13 years ago

Originally Posted by MWGrubb58

Another place to market would be for people who have to work at night... or security people... or night students... or night driving truck drivers... or as a quick pick-me-up after a big lunch.

Thanks for the ideas!

Thanks

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bigredrassler

13 years ago

The best marketing spin on this isn't the military use, though that could play, the best hook for this product is the fact that you can use it without interrupting things.

A woman walking down the street late at night, obviously on her way to an after hours party, takes a shot of an energy drink and while slamming it back she trips over a crack in the sidewalk. A man walks past her, pops a piece of gum. Voice Over "Hey, you can walk and chew gum at the same time, can't you? Caffiene gum, don't drink and energize!"

Just a rough idea, but that would be a great little video to create for presentations to potential customers, if you can get ahold of the manufacturer, you may have the first product for an mlm business or something. Just a thought.

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flowbee77

13 years ago

Great Idea, I actually have access to someone who does short films. So I will definitely check that option out. sounds kind of like a video business card in away.

Originally Posted by bigredrassler

The best marketing spin on this isn't the military use, though that could play, the best hook for this product is the fact that you can use it without interrupting things.

A woman walking down the street late at night, obviously on her way to an after hours party, takes a shot of an energy drink and while slamming it back she trips over a crack in the sidewalk. A man walks past her, pops a piece of gum. Voice Over "Hey, you can walk and chew gum at the same time, can't you? Caffiene gum, don't drink and energize!"

Just a rough idea, but that would be a great little video to create for presentations to potential customers, if you can get ahold of the manufacturer, you may have the first product for an mlm business or something. Just a thought.

Thanks

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cbest

13 years ago

Truckstops would definitely be a place to check with.. do some pre-sales on forums to get the word out..

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flowbee77 13 years ago

Originally Posted by cbest

Truckstops would definitely be a place to check with.. do some pre-sales on forums to get the word out..

I think I am going to give away some free samples at a truck stops. I have a friend who owns one.
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Smokin Joe

13 years ago

I know this is the offline forum, but I like the idea. If you put up a dite pm me and I will give you a few links.

Good Luck

Thanks

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lindyb52

13 years ago

First.....give some away to friends.....and see how they like the taste.
Also, ask them if it works!

Thanks

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sbeard

13 years ago

You might consider JVing with a distributor, vending machine business, or someone who has a regular route to all the truck stops, small stores, etc. Thats the way much of the small items get to rural locations.

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flowbee77

13 years ago

Originally Posted by sbeard

You might consider JVing with a distributor, vending machine business, or someone who has a regular route to all the truck stops, small stores, etc. Thats the way much of the small items get to rural locations.

Thanks Sbeard,
Do I Just approach distributors and ask them how much? Or will they tell me how much? 50%?

Sorry for all the questions but I am not that familiar with vending distributors.

Thanks

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Pubster

13 years ago

Originally Posted by flowbee77

I bought some military caffeine gum through Amazon yesterday to test out. I want to try and sell it to local mom/pop convenience stores in rural areas (here in Texas).

According to the Amazon reviews some people really do not like the taste of it; but I think I can play off of it by using that to my advantage. I am thinking of placing a display ad in a local weekly with something like this:

"Military Gum...the tuffest gum on the planet"
or
"Military Gum....If it's tuff enough for our soliders, It's good enough for you"
or
"Ask for the Gum the U.S. Military uses!" (BTW it is used by the military)

I want to try and play up the exclusivity of the gum. Kind of like "it's not for everyone...only those who can handle it".

Eduardo

I think you would have luck around College Campuses and Truck Stops with this item.

Thanks

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brittney marie

13 years ago

Distribute some of them to your friends if possible so that you will get to know the review.This is what i think...

Thanks

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Rus Sells

13 years ago

G.I. Joe Gum - Kung Foo Grip Your Taste Buds

or something like that. lol

Thanks

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corycrabb

13 years ago

wow never heard of anything like "military gum" before lol

Thanks

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Creativegirl

13 years ago

Great thread and unusual product! Of course it takes like crap, why else would our guys and gals get it? The military angle is great, especially here in Texas but I agree with those that say promote the benefits of the gum. Let the tag line or marketing/advertising theme play off the military angle. Good luck.

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mindykoch

13 years ago

Another complimentary product line you might wish to consider is "Revive" Energy Mints of FOOSH or VOJO. A gal I know got Revive Mints into a Walmart in Hawaii and did quite well.

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moneymax

12 years ago

Market it to Paramedics...I am in line to buy it if it keeps me awake on those long shifts. sign me up.

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Thinking about marketing this product. What do you think?

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