I am looking to offer video + google places optimisation for local businesses. But I would like to have a few bits and pieces on the side that I could throw in if needed to 'close' a deal, and it seems Facebook fan pages are pretty popular - might even include them in my main package.
But what are you guys doing with it. I know you will create it and fill it in with as many details, some photos, videos if possible but after that is done - do you do any work to try and get them fans, or do you let them naturally get fans through referrals from their google places pages, websites and videos they might have?
Where is the actual monetary benefit from this? I am assuming that the FB fan pages just drives traffic to their actual website etc and then the phones ring from there?