Facebook Fan Page For A Client - What is the actual benefit?

50 replies
Hi guys,

I am looking to offer video + google places optimisation for local businesses. But I would like to have a few bits and pieces on the side that I could throw in if needed to 'close' a deal, and it seems Facebook fan pages are pretty popular - might even include them in my main package.

But what are you guys doing with it. I know you will create it and fill it in with as many details, some photos, videos if possible but after that is done - do you do any work to try and get them fans, or do you let them naturally get fans through referrals from their google places pages, websites and videos they might have?

Where is the actual monetary benefit from this? I am assuming that the FB fan pages just drives traffic to their actual website etc and then the phones ring from there?
#actual #benefit #client #facebook #fan #page
  • Profile picture of the author tich
    What I would recommend would be to give a FB Fanpage as a bonus. Don't tell the client about it before you start work this will help in over delivering. What you can do after is offer your services to help get fans etc using facebook ads or even fiverr.com... What you need to realize is that a Fanpage can be used for many things like branding or even use it to sell their products or to inform their customers on promotions and discounts. Most businesses will gladly pay for a fanpage but they will love you more if you surprise them with it.This will give the business owner something to talk about the next time they get together with their friends (Referrals)
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  • Profile picture of the author krzysiek
    Hi Tich,

    Thanks for that. But in terms of getting them fans, they would need to be targetted, so I don't understand how fiverr would help in this case? As someone on there might just provide generic fans, but to get targetted ones I guess I need to leave it and let them naturally find the page, is that right?
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    • Profile picture of the author tich
      With regards to fiverr it all depends on what your clients are looking for, some are looking for branding . Also it depends with what your clients are selling. One of the things you need to know is most people on Facebook look at how many people are in a fanpage and value the importance of joining based on that people love to be part of something big... You can use fiverr to grow the number of people in the fanpage and use facebook ads to target the people you really are targeting ...I hope this helps
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  • Profile picture of the author Vincenzo Oliva
    It's all about communicating with your customers where they are, and if you haven't heard, most of them are on Facebook. Websites are mostly static, Facebook is alive and kicking. It's about customer relations, coupons, discounts, loyalty, branding and increasing profits.
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  • Profile picture of the author vndnbrgj
    Don't give the FB Fanpage away as a bonus without talking to the owner.
    What if they already have a FB Fanpage? You might insult them by just assuming theirs is a piece of sh!t. Also, Fanpages can command a nice bonus to your profits.
    You will want to get initial fans to the fan page. Once you reach 25, you can command a name. Otherwise it's, www.facebook.com/pages/92uer9328urofjsdaf if you know what I mean.
    After the initial 25, then you work on targeting fans with things like ads, linking your websites, linking accounts, etc.
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  • Profile picture of the author cbest
    No Fan pages are definitely worth monetizing especially if you use static fbml... a lot of how you approach your client depends on their business... are they truly local and don't have services to offer outside the area..? So you need to target interests and/or geo location.
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  • Profile picture of the author Steve Solem
    I think fan pages can be a terrific marketing tool - but sadly, I think the same people that think that just having a website will magically bring them business are hoping FB will do the same for them automatically. In order to really benefit from a fan page, a business needs to be on there interacting with their fans on a regular basis and posting things that encourage their fans friends to like them as well.

    It'll certainly help if they have a personal account and can invite their friends to like their new page, but if they're starting from scratch, you can always run facebook ads to promote the page or pay someone to invite their friends to like your page. You can find folks on fiverr to do that, but I don't know what FB thinks of it so check to see if they have a problem with that first. I don't see any real value to that and certainly wouldn't expect to sell them anything, but if you need help getting to 25 likes to get a short URL, paying someone to ask their friends to like you can help.

    Hopefully your clients are using their websites to collect leads and signup prospects to an email newsletter so integrating that with your fan page should be easy - but if they're not already doing that, offer to help set them up with an email newsletter that can be used on their website and fan page to help them collect leads.

    But here too, they need to understand that email's not magical either, and they need to be sending good content to their subscribers on a regular basis in order for them to benefit from having a newsletter.
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    • Profile picture of the author trini
      I won't recommend that you design a Fan Page as a freebie for your customer.
      Instead position it as an upsell.

      Facebook is all over the media and business owners already know that their customers are spending a lot of time on Facebook.
      The customer traffic potential is already built into FB- it isn't with the isolated website.

      What they don't get is what they have to do to tap into that Traffic.
      Having a direct response Fan Page is the First step in that direction.

      But facebook marketing is not a set it and forget it approach- the Fan Page alone will not magically get them more leads- interacting with Fans, using Facebook ads, Facebook events will.

      At a minimum having a Fan Page as a landing site will reduce the cost of
      FB advertising and will also tend to give you a higher conversion.

      So now you have 2 potential upsells;
      - Fan Page design
      - Fan Page marketing

      Stay Sunny,

      Michelle
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      • Profile picture of the author ebonynarron
        Hi everyone,

        I am thinking of ways on how to utilize the power of FB on linkbuiling or marketing. Reading through the thread, I haven't found a concrete suggestion or standards in using FB.
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    • Profile picture of the author Charile
      Thanks Steve for good information.Really, facebook fan page helps to get more traffic to your site.
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  • Profile picture of the author Creativegirl
    You don't need a website to make money online. FB fan pages can be an extension of their website or in place of it. Adding it to your services is a good fit. Like everything else you still have to market it.
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  • Profile picture of the author muxin
    FB pages are popular, but it may not always bring you conversations , most people dont convert as they are youngsters who are just for socializing on fb and not for spending money
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  • Profile picture of the author brittney marie
    Facebook fan page is really very helpful.There you can create your own page you are interested into and want the world to see it.Then the people who are interested in that page would come to it which is gonna increase the traffic to your website and it is gonna make it very popular.So it short it is gonna give many hits to your web page if you put interesting facts about that website into it..
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    • Profile picture of the author Bennette
      The way I explain the benefits of Facebook Fan Pages to my clients is:

      1. It's another Free Resource to establish your branding.

      2. Helps establish credibility with your prospects and current clients. Before prospects do business with you they want to check you out privately.

      When customers come to me wanting my services the process go like this; a) they do an online search b) my company shows up in the search results c) they visit my site d) they click my Twitter profile link e) they click my Facebook profile link f) they "like" my Fan Page and then g) I receive an email requesting help for my services.

      So when they ask me why they should they have a Fan Page, I say the above steps to them. After that I ask them is this what you did before you contacted me, and all of them nod their head yes and smile.

      3. I tell them a Fan Page is where they can showcase your knowlegde and skills.

      4. A Fan Page is like a bulletin board; you post discounts, coupons, special offers and content about your industry. People will come look around and if they see something they like they take it, without saying thank you.

      I hope that helps you
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      • Profile picture of the author femchie2
        The moment I looked into marketing on Facebook I said to myself "if only I had known and started doing this much sooner."

        If you understand the potential this social network has then it can be a goldmine for you. Whether its for you, or a client fb can help you build a list, brand yourself and skyrocket your income.

        @krzysiek, you asked - Where is the actual monetary benefit from this?

        Well I can tell you it depends on how well you can convey the message to your client. There are a lot of benefit, just mention a few to them and sell them on the marketing side of it.

        You can tell them you offer the following:

        Press Release Marketing - create a PR to promote their fan page, their special offers or promotions.
        Video Marketing - Create videos for your clients and make it go viral to their fan page via youtube.
        Banner Advertising - Create banners, widgets or your own graphics designed to get other people that may want to help you promote your client's Fanpage or their special offers.
        Email Marketing - What about email marketing? If they are already collecting their customers emails, then tell them they can send out emails mentioning their offers and directing their subscribers to their fanpage. And just like Steve above me said, if they don't already have an email marketing campaign, then what do you think you'll offer to sell them now?

        ...I'm sure they are many more ways to monetize fan pages. In fact a friend of mine, Dave recently came out with a WSO on using facebook applications as an upsell service to a fan page creation business. I can't post the link here but just search for it, I think it will help you a lot too when explaining to your clients just how fanpages can really be another tool they can use to market their business.

        Good luck.

        Femi
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  • Profile picture of the author Anna Howard
    To release the real facts about facebook fan pages..... one needs to go in getting fans for that webpage........ Sorry no way else one can get benefits from a facebook page......
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  • Profile picture of the author digdmas
    Facebook is currently the most universal social networking Web site with more than 500 million users internationally. With an enormous base, it is logical that the conversion rate at the site could be much higher. Therefore, you could use Facebook to make cash online. The system used by Facebook advertising is both cost-per-impression or cost per click. First, choose an appropriate category for promotion. Facebook does not allow the promotion of products such as software downloads, ring tones, and cocktail.
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  • Profile picture of the author traceface
    Facebook Pages are valuable in that they are indexed almost immediately, and if they are built properly, linking back to the website where you do business, lend some weight to your SEO campaign. And, with the opportunity for links in the profile, links in the posts, links in the static FBML pages, you can generate a lot of links in the search engines from a high impact site.

    There is no magic to facebook friends, though. It is a lot of work to get a decent number of fans since the changes Facebook made in October of last year. I've seen daily impressions of my clients' posts fall from the thousands to the hundreds, due to the change to "filter" the posts presented to each viewer. The things that drop off the radar first are the people or companies you don't interact with. So if your fans are not commenting on your posts, or liking your posts, they aren't going to see your posts . . .
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  • Profile picture of the author ityim
    I would prefer you facebook , because this is best way to marketing and link building , I helped create a Fan Page for my client,
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  • Profile picture of the author cherry_b
    I have not yet, but will be, selling this service and have done a lot of thinking about the variables that would go into helping an offline business profit from facebook.

    To start with, I have seen a decent number of local businesses attempt to use facebook to market themselves, but unfortunately I have seen very few, if any, businesses actually succeed.

    There are tons of ways, using mainly resources already in place, that I feel businesses could use in order to hit their target audience effectively on FB....

    1) Existing website

    2) Text - the business can get a custom fb url and anybody with fb mobile activated on their phones can quickly like a page right on their phone. So, when a customer is checking out..."hey, if you text "......" and like us on FB, we'll give you 10% off your order today.

    3) Contests - why not give something away to a random fan? People love free stuff and since most FB users friends are in the same geographical vicinity, I think something like this could really pull in a lot of new fans.

    These are just examples, but my main point is that I think fb could be a tremendous tool, if used properly. But like anything else, it takes a little effort and some brain power to make it work.
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    • Profile picture of the author Voasi
      Here's a thought...

      DO THEY EVEN NEED A FACEBOOK FAN PAGE?

      Don't just offer a fan page for the sake of having value add that you THINK is a "value add". Lots of companies/verticals SHOULD NOT have a fan page, for a lot of reasons.

      For instance, if you setup a fan page... who is going to manage it? You? Can you accurately portray that company's social activity online? And if you're just creating it and giving it back to them, do they have the staff/knowledge/dedication to effectively use Facebook as a marketing medium? And further, are their customers even on Facebook? (and when I say "on" I mean, active, contributing, engaging, etc...)

      I can tell you, if they don't have the knowledge or time to manage it, then you're doing them a dis-service because to people checking out there page, they'll look "stale" and "non-existent" to the fresh, vibrant social community. That could hurt there brand/company image.

      I'll give you an example. I had a client leave my company recently. We were providing analytics and call-tracking to see all the calls he was getting - and he was getting quite a few. He got sold by another marketer saying they were going to setup a Facebook page and a Twitter page. I asked this plumber....

      ME: "Why do you think you need a facebook and twitter page?"
      CLIENT: "Because it's the hot thing and everyone is there"

      What this client doesn't realize is that just it's the hot new thing, doesn't mean his specific demographic is there. For plumbers specifically, their in the "problems" business. Customers only call them if they have a problem. I tried telling him that no one on Facebook or Twitter is like, "Gee, I haven't been able to flush my toilet for the last few days and here's this local plumber on Facebook that seems pretty active, I'll give him a call so my SH*T will flush".

      He should be focusing on mobile advertising. He should be focused on getting his website in-front of people that are in-need to fix there crisis. Facebook is not where is customers are.

      Give your customers what they NEED, not something that is just "new" and "fresh" to make your product "stand-out".

      ...my 2 cents.
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      • Profile picture of the author lacraiger
        Originally Posted by Voasi View Post

        Here's a thought...

        DO THEY EVEN NEED A FACEBOOK FAN PAGE?

        Don't just offer a fan page for the sake of having value add that you THINK is a "value add". Lots of companies/verticals SHOULD NOT have a fan page, for a lot of reasons.

        For instance, if you setup a fan page... who is going to manage it? You? Can you accurately portray that company's social activity online? And if you're just creating it and giving it back to them, do they have the staff/knowledge/dedication to effectively use Facebook as a marketing medium? And further, are their customers even on Facebook? (and when I say "on" I mean, active, contributing, engaging, etc...)

        I can tell you, if they don't have the knowledge or time to manage it, then you're doing them a dis-service because to people checking out there page, they'll look "stale" and "non-existent" to the fresh, vibrant social community. That could hurt there brand/company image.

        I'll give you an example. I had a client leave my company recently. We were providing analytics and call-tracking to see all the calls he was getting - and he was getting quite a few. He got sold by another marketer saying they were going to setup a Facebook page and a Twitter page. I asked this plumber....

        ME: "Why do you think you need a facebook and twitter page?"
        CLIENT: "Because it's the hot thing and everyone is there"

        What this client doesn't realize is that just it's the hot new thing, doesn't mean his specific demographic is there. For plumbers specifically, their in the "problems" business. Customers only call them if they have a problem. I tried telling him that no one on Facebook or Twitter is like, "Gee, I haven't been able to flush my toilet for the last few days and here's this local plumber on Facebook that seems pretty active, I'll give him a call so my SH*T will flush".

        He should be focusing on mobile advertising. He should be focused on getting his website in-front of people that are in-need to fix there crisis. Facebook is not where is customers are.

        Give your customers what they NEED, not something that is just "new" and "fresh" to make your product "stand-out".

        ...my 2 cents.

        amen to this!
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      • Profile picture of the author Zen Warrior
        Originally Posted by Voasi View Post

        Here's a thought...

        DO THEY EVEN NEED A FACEBOOK FAN PAGE?

        Don't just offer a fan page for the sake of having value add that you THINK is a "value add". Lots of companies/verticals SHOULD NOT have a fan page, for a lot of reasons.

        For instance, if you setup a fan page... who is going to manage it? You? Can you accurately portray that company's social activity online? And if you're just creating it and giving it back to them, do they have the staff/knowledge/dedication to effectively use Facebook as a marketing medium? And further, are their customers even on Facebook? (and when I say "on" I mean, active, contributing, engaging, etc...)

        I can tell you, if they don't have the knowledge or time to manage it, then you're doing them a dis-service because to people checking out there page, they'll look "stale" and "non-existent" to the fresh, vibrant social community. That could hurt there brand/company image.

        I'll give you an example. I had a client leave my company recently. We were providing analytics and call-tracking to see all the calls he was getting - and he was getting quite a few. He got sold by another marketer saying they were going to setup a Facebook page and a Twitter page. I asked this plumber....

        ME: "Why do you think you need a facebook and twitter page?"
        CLIENT: "Because it's the hot thing and everyone is there"

        What this client doesn't realize is that just it's the hot new thing, doesn't mean his specific demographic is there. For plumbers specifically, their in the "problems" business. Customers only call them if they have a problem. I tried telling him that no one on Facebook or Twitter is like, "Gee, I haven't been able to flush my toilet for the last few days and here's this local plumber on Facebook that seems pretty active, I'll give him a call so my SH*T will flush".

        He should be focusing on mobile advertising. He should be focused on getting his website in-front of people that are in-need to fix there crisis. Facebook is not where is customers are.

        Give your customers what they NEED, not something that is just "new" and "fresh" to make your product "stand-out".

        ...my 2 cents.
        Thanks..I have just started in the offline biz this year...but I HAVE started, and like many, have been wondering about how to utilize Facebook.

        You answered a few questions I have had, specifically: OK, they have a FB page, now what?

        keep smiling,

        Mike
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  • Profile picture of the author notionphil
    i can't imagine a legitimate business which shouldn't have a fan page. it's instant credibility at a minimum. even for a plumber...if i'm researching online and i see a '250 fans on FB' on on plumbers page, i'm going to assume he knows how to fix a toilet with the best of em'.
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    • Profile picture of the author jeffrey73
      Originally Posted by notionphil View Post

      i can't imagine a legitimate business which shouldn't have a fan page. it's instant credibility at a minimum. even for a plumber...if i'm researching online and i see a '250 fans on FB' on on plumbers page, i'm going to assume he knows how to fix a toilet with the best of em'.
      Yeah, but plumbers don't gain that type of fan base. Maybe if they are huge, but not small companies. The fact is no one cares about looking for a plumber on Facebook. It's more prevalent in the search engines, like Google.
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      • Profile picture of the author notionphil
        Originally Posted by jeffrey73 View Post

        Yeah, but plumbers don't gain that type of fan base. Maybe if they are huge, but not small companies. The fact is no one cares about looking for a plumber on Facebook. It's more prevalent in the search engines, like Google.
        Of course you're not looking for a plumber on FB itself, but when you google 'new brunswick plumber' you will visit his webpage which could have his like button, showing he has 250 fans. Or 34 fans.

        All else equal, i'd select the plumber with 34 fans than the plumber with 0. It's cheap and easy to create a fan page, and cheap to ask clients to 'fan' you. What's the drawback?
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  • Profile picture of the author Tam Chancellor
    Where is the actual monetary benefit from this? I am assuming that the FB fan pages just drives traffic to their actual website etc and then the phones ring from there?
    I think the most important aspect of having a fan page is that it helps the business develop a relationship with its customers/clients especially if the business provides consistent value via the fan page. A customer is less likely to patronize the competition if a valuable relationship is already established.

    Also, a fan page gives the business the ability to generate income very quickly just by posting a "Facebook specials" on the fan page. This can literally drive customers in the door the same day! I say it's like a "virtual" loyalty program.

    This works for me YMMV
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  • Profile picture of the author Mary Wilhite
    Originally Posted by krzysiek View Post

    Hi guys,

    I am looking to offer video + google places optimisation for local businesses. But I would like to have a few bits and pieces on the side that I could throw in if needed to 'close' a deal, and it seems Facebook fan pages are pretty popular - might even include them in my main package.

    But what are you guys doing with it. I know you will create it and fill it in with as many details, some photos, videos if possible but after that is done - do you do any work to try and get them fans, or do you let them naturally get fans through referrals from their google places pages, websites and videos they might have?

    Where is the actual monetary benefit from this? I am assuming that the FB fan pages just drives traffic to their actual website etc and then the phones ring from there?
    The actual monetary benefit is from their google places pages.
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  • Profile picture of the author BruceWood
    FB Fan pages are great for retailers & service businesses. I suggest that they start with the FB page- even before their web site is designed or if they have NO web site- because they can have fast setup and an instant way to communicate to existing customers about specials/coupons, etc. --Then that builds their customer base as friends tell friends.

    Add on a solid Google Map listing and a basic web site, and build from there.
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  • Profile picture of the author mindykoch
    I am coming at this from the point of a facebook user.

    I don't think facebook is a way to for most local businesses to get new customers. The people who have the best results getting new customer from facebook are "zynga" or people running fb ads. I my opinion, FB fan pages are useful mostly for people who are already customers.

    When i actively see businesses interacting on facebook in my newsfeed, I find it very useful. When my hairdresser says "Happy Thanksgiving to all my wonderful clients! I am thankful to have the best clients in the world" or when my physical therapist says "Don't forget to do your stretch exercises! Remember that most of your progress will come from consistent stretching!" I appreciate them. I am glad to see them in my feed.

    When a pizzeria in my area says - "We have a new recipe you are going to love. Be sure to ask for a free sample next time you come in! I bet it will be your new favorite!" I am curious.

    They really are facebook "FAN" pages and not really facebook "prospecting" pages. The value is customer care and communication.

    Also - Fort Meade, MD is insanely good about using their FB page to communicate. We had a power outage during a big snow and the only way we knew what was going on with the power was Ft. Meade kept us posted with updates from BGE. Thanks to our phone and facebook app, we knew exactly what was going on because of fort meade's fb page. We don't even live on fort meade. But their updates were invaluable in my newsfeed.

    Why would an army base need a facebook page?? I am not exactly sure but their FB fan page is VERY active. Fort George G. Meade, Md | Facebook and VERY useful.
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    • Profile picture of the author tdotbaby
      Excellent point

      "They really are facebook "FAN" pages and not really facebook "prospecting" pages. The value is customer care and communication.
      "

      Originally Posted by mindykoch View Post

      I am coming at this from the point of a facebook user.

      I don't think facebook is a way to for most local businesses to get new customers. The people who have the best results getting new customer from facebook are "zynga" or people running fb ads. I my opinion, FB fan pages are useful mostly for people who are already customers.

      When i actively see businesses interacting on facebook in my newsfeed, I find it very useful. When my hairdresser says "Happy Thanksgiving to all my wonderful clients! I am thankful to have the best clients in the world" or when my physical therapist says "Don't forget to do your stretch exercises! Remember that most of your progress will come from consistent stretching!" I appreciate them. I am glad to see them in my feed.


      When a pizzeria in my area says - "We have a new recipe you are going to love. Be sure to ask for a free sample next time you come in! I bet it will be your new favorite!" I am curious.

      They really are facebook "FAN" pages and not really facebook "prospecting" pages. The value is customer care and communication.

      Also - Fort Meade, MD is insanely good about using their FB page to communicate. We had a power outage during a big snow and the only way we knew what was going on with the power was Ft. Meade kept us posted with updates from BGE. Thanks to our phone and facebook app, we knew exactly what was going on because of fort meade's fb page. We don't even live on fort meade. But their updates were invaluable in my newsfeed.

      Why would an army base need a facebook page?? I am not exactly sure but their FB fan page is VERY active. Fort George G. Meade, Md | Facebook and VERY useful.
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  • Profile picture of the author flow485
    Throwing in the fanpage as a bonus is a great idea. You can use the fan page as a way to generate leads for the company. Many businesses today include links to there face book pages in all their marketing pieces because almost everyone, young and old has a facebook page. This will give them another place to build loyal customers that like to keep up with the changes happening in the business.
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  • Profile picture of the author Creativegirl
    If Facebook was a country, it would be the 5th largest in the world.
    Yes, it matters.
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  • Profile picture of the author TommyB
    Local businesses need all the exposure they can get and what better way of getting in front of your local customers than a fanpage
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  • Profile picture of the author gladysrose41
    Facebook fan page is really helpful interms of traffic and exposure, but it really depends on how you get the targeted fans that will follow/like your page. Despite of facebook fan page I think its still depends on how you do some other SEO strategies, linkbuilding and good interaction with your customer still relies.
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  • Profile picture of the author daniel900
    A great way is a Auto Like System. Then it grows alone. You only must get some people like your Page.
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  • Profile picture of the author Sabrina178
    Interaction with target audience is the greatest benefit. It also increased inquiries about our services
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  • Profile picture of the author chris_f
    See if this helps. Shows you a webinar with an old offer but very recent info for building a case around benefits.

    blogsuccess.com/blog/chrisf/2011/3/16/avoiding-spam-and-managing-your-brand-facebook-marketing-crowd-conversion-land
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  • Profile picture of the author jimevee
    There's a statistic out there that approx 32% of people have recommended a business to there friends via facebook. Powerful stuff.
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  • Profile picture of the author music4life
    This is a great thing to have, because it is another presence on the web. You want to be visible and accessible to your audience as much as possible. FB is a great way to do this. As has been mentioned as a way to under promise and over deliver, and as suggested a great way to do that is to set it up first and try to get it populated with people and content. See if it catches on, and then show it to your client. Give them ideas of how to use it and keep it "live" as some have mentioned. If you can make it a place where there is interaction and valuable information/offers you are maximizing it's purpose.
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  • Profile picture of the author spesialis
    On several sites I've built ... I see google index a video I've uploaded to facebook

    And yes, it showed on first page, above actual google places listing

    Aside from that ... if a business doesn't have a Facebook page (and a facebook logo pointing to that page on their site), they're outdated, period.
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  • Profile picture of the author danielkanuck
    With alot of facebook fans, you can gain popularity and alot of credibility in your niche. It's also a way to build relationships with the people who will buy your products/service. I would incorporate blog marketing along with the FB strategy also. Both are platforms where social marketing prospects and the business owner can collaborate with each other, and sales can be made via discreet links on the blog and facebook posts.
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  • Profile picture of the author PowerWealth247
    There are wonderful SEO benefits to having a fanpage. When you Google "New Brunswick plumber" and one of your local plumbers is on page multiple times due to having a Places listing, an optimized website, videos, a Fanpage, etc.... with links between them you notice him (or her) moreso than the guy who is only on there once. Fanpages can rank well if optimized (on-page and off).They are a tool in your quiver, use them.
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  • Profile picture of the author ryank
    I think nowadays people start looking for information about one company using Facebook. That's what I do. That's why I always encourage every company to have their facebook pages.

    Even now you can create a full website on Facebook Page. I think it will help the business overall.
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    • Profile picture of the author Rollmodl
      IMO, Facebook should be utilized as support for the main site. No matter how you look at it, Facebook is only a social site and not a search engine. Facebook is not the first place people will go to find your business. Even is you have a good number of fans, it pales in comparison to people who are actually looking for a product or service on the search engines.

      Facebook is only to support and network with the customers you already have. Sure you can throw in Facebook as a bonus but I wouldn't concentrate on it too much.
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  • Profile picture of the author Seleyna
    after the recent Google Panda update, we have turn our focus into social media channels, and that includes Facebook Pages, Twitter, YouTube- Vimeo channels

    Google indexes the conversations and twit mentions and they are giving points to brand recognition....the more you have fans and the more they participate on your Facebook Pages, the more you are recognized.

    Google will give you points for that
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  • Profile picture of the author krzysiek
    Wow, sorry for not really keeping up with this thread guys... seems everyone took off in it anyway! Thanks for all the contributions & discussion here, will be going through it a little later (so much content) when it is time to introduce FB for an offline client.
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  • Profile picture of the author annabelle07
    This was really interesting to read. Haven't managed to cover all the posts... but the news about fiverr.com is completely new to me....Had no clue it existed!lol...the things people think up!
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