If you're struggling, read this!

Hi guys, I just wanted to quickly post this before I go out this evening because I have had a fantastic week in the offline world. Well, some of you may not think it's that great but I'm quite pleased with myself. I guess this post will be more beneficial to those that are thinking about approaching offline businesses and haven't quite taken the steps in contacting them.

For what I'm about to share with you, not a great deal of technical skill is required, you don't even need to know SEO because its quite easy to rank high in the search engines for this market.

Okay, so here it is.

This is my business model and I've been tweaking it over the last few weeks but this week I really hit the jackpot.

I was inspired by John Durham's selling html websites post that I read a few weeks back.

So, I thought I would go down this road, but I'm not very big on coldcalling like John so I decided to use direct mail to target my prospects.

I decided that I would approach tradesmen, I then decided to focus just on electricians. I wrote a letter and sent it to 15 electricians in one particular town near to where I live.

Prior to this I had looked up a domain which included town name and the world electrician and noticed that it was available. So I put this domain in the letter with a massive call to action and priced the whole thing for £750, I also said that this was the only site that I was selling and if they didn't buy it then their competitors in that town would (to add scarcity, it was never the plan to just sell one!)

I sent the letters out second class and I spent the rest of the evening creating a simple html site, it took me about 3 hours in total and then I was done. You're probably wondering why I sent the letters before I had even built the site, the reason behind this decision was because I get lazy and put things off so I thought this would motivate me to crack on!

It did!

Then I waited...

48 Hours later, I sold 3 websites!

One for £750 (the one-off one)
Two more at £650, 1 with GP listing (further £350)

I probably could have got more for the other two but I'm not too concerned about that, it only took me about an hour for each site to add the contact details, and pictures after I had sold them.

I think that's all I wanted to say... Just take action! Anybody can do this.

If you've never made a html site before, I would say find free templates online, download nvu editor, get yourself over to youtube and start looking at the html tutorials and make a site for your own offline business. This will give you the experience, confident and knowledge on how to create one for your client plus give you credibility with your client.

I hope you found this useful! I hope I've not missed anything out, if you have any questions let me know

Am