#1 on Google? How the hell can this be?

42 replies
So, there I was looking at the possibility to rank for my local (UK) town electrician, when I see this site (link below) ranking at #1 for the main search term exeter electrician (even above any Google places listings.)

Looking at the site it is very, I mean VERY basic: Only 4 pgs, No T&C's, Privacy etc. (which I thought was good for SEO)

When I looked at "View Page source" I can't even see any keywords listed.

The only thing I can see that can possibly be helpful for SEO, is the domain name and the images!

How can this be? Any SEO gurus out there want to take a look, dissect the info and report, I'd be grateful for the insight as to what's going on here...thanks.

Website: localelectricianexeter(dot)co(dot)uk
NOTE: Search was done via Google.co.uk
#google #hell
  • Profile picture of the author Bashty
    Originally Posted by Sparksman View Post

    So, there I was looking at the possibility to rank for my local (UK) town electrician, when I see this site (link below) ranking at #1 for the main search term exeter electrician (even above any Google places listings.)

    Looking at the site it is very, I mean VERY basic: Only 4 pgs, No T&C's, Privacy etc. (which I thought was good for SEO)

    When I looked at "View Page source" I can't even see any keywords listed.

    The only thing I can see that can possibly be helpful for SEO, is the domain name and the images!

    How can this be? Any SEO gurus out there want to take a look, dissect the info and report, I'd be grateful for the insight as to what's going on here...thanks.

    Website: localelectricianexeter(dot)co(dot)uk
    NOTE: Search was done via Google.co.uk
    Well as far as I know, google has admitted that it doesn't use the keywords-tag for ranking anymore.
    Also T&C and privacy might help your SEO efforts, but are surely not mandatory for good rankings

    Getting the exact match domain is a very big factor in ranking well.

    I don't have time right now to check the site and all the factors, but if you say that the images are helping, then I guess their alt-text has been optimized and then probably the rest of the onpage seo has been done well too.

    Also, did you check the backlinks of the site?
    Those are the most important factor, although onpage seo might be enough to rank for low-competition terms already.
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  • Profile picture of the author RichardHK
    Well he has got plenty of keywords (electrician/electrics/electrical) scattered throughout page that Google and others have no doubt what the site is all about. Coupled with domain name its #1 rank seems Ok - but check the competition for their use of these words too.

    To outrank this one you can try a good meta description, meta keywords (for Yahoo & Bing perhaps), and a good keyworded h1 heading. Check his keyword density on page and match or exceed that as long as not too much. Oh, and more content would help too perhaps. (Along with that privacy/etc)
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    • Profile picture of the author suemax
      So the site is ranking number 1 for "exeter electrician"?

      Or is the site ranking number one for "LOCAL exeter electrician?" If so, I fear that the long tail keyword "Local Exeter electrician" has a pretty low search volume. Why would I type in "local"? I don't think I would......
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      • I haven't checked the site but I think they might have lots of backlink..Please Remember..backlink is very crucial for SEO..
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        • Profile picture of the author LynnM
          If you do an seo analysis of the keyword with Traffic Travis, it shows that there are only two sites in the top 10 with the correct title tag. So maybe that's an important factor for Google? He doesn't have the keywords in either the description or H1 tags either. And he has only 2 backlinks - the other site with the title tag, which is sitting at number 7, has none.

          So in theory if you add the keywords to the title, description and H1 tags, and add a handful of backlinks, you'll outrank the other sites in the top ten for "Exeter electrician".
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          • Profile picture of the author M Thompson
            I ranked for the term Townnamebeauty with the kubrick theme and the hello world post after i forgot about the domain.

            I had lots of beauty salons below me when I finally realised I owned it. There is no figuring out google sometimes.


            As soon as i made it into a proper site with unique content it dropped to #3 DOH!!
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      • Profile picture of the author Sparksman
        Originally Posted by suemax View Post

        So the site is ranking number 1 for "exeter electrician"?

        Or is the site ranking number one for "LOCAL exeter electrician?" If so, I fear that the long tail keyword "Local Exeter electrician" has a pretty low search volume. Why would I type in "local"? I don't think I would......

        Hi Sue, Yes, No.1 for "exeter electrician", not "Local e..e...". As you say, peeps wouldn't search for that term, too much me thinks!:confused:
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  • Profile picture of the author Sparksman
    Thank you all above for the generous feedback. I appreciate it very much. It may have brought up more questions than answers but it's all good.

    Conclusion? King G is a law unto itself and there's no reasoning it sometimes eh? I guess the main thing, on reading all your posts though is: The more SEO you do the better. It certainly can't but help!

    Thanks again Warriors!
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  • Profile picture of the author Moxil
    Pretty low competition for 'exeter electrician'. According to Google keyword tool, only 390 monthly searches.
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    • Profile picture of the author M Thompson
      Originally Posted by Moxil View Post

      Pretty low competition for 'exeter electrician'. According to Google keyword tool, only 390 monthly searches.
      perfect for a local business then! That's a lot of potential new clients each month
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  • Profile picture of the author Sparksman
    Hey guys,
    Quick update...I've taken the plunge and purchased a domain name for this local niche. So, now gonna SEO the hell outta it, and then see if I can get it to rank well. (#1 hopefully!,) then sell advertising space on it. Wish me luck! I'll keep ya posted on progress, for anyone interested!

    Thanks again for all the feedback guyz.
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    • Profile picture of the author M Thompson
      Originally Posted by Sparksman View Post

      Hey guys,
      Quick update...I've taken the plunge and purchased a domain name for this local niche. So, now gonna SEO the hell outta it, and then see if I can get it to rank well. (#1 hopefully!,) then sell advertising space on it. Wish me luck! I'll keep ya posted on progress, for anyone interested!

      Thanks again for all the feedback guyz.

      Can i suggest that you do 1 thing at a time , then leave it for a few weeks...

      Get the basic onpage seo done to start with then leave it. you might be surprised at the good results you can get without "SEOing the hell out of it"
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      • Profile picture of the author Sparksman
        Originally Posted by M Thompson View Post

        Can i suggest that you do 1 thing at a time , then leave it for a few weeks...

        Get the basic onpage seo done to start with then leave it. you might be surprised at the good results you can get without "SEOing the hell out of it"
        Hi Mark... Thanks for the headzupp...will do.

        I intend to use a WP theme, with the usual SEO plugins..etc. I will then see where it "lands naturally" before moving onto the back-links stage.
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        • Profile picture of the author Moxil
          Originally Posted by Sparksman View Post

          Hi Mark... Thanks for the headzupp...will do.

          I intend to use a WP theme, with the usual SEO plugins..etc. I will then see where it "lands naturally" before moving onto the back-links stage.
          It'll probably only take a few backlinks from authority sites to rank well.
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        • Profile picture of the author M Thompson
          Originally Posted by Sparksman View Post

          Hi Mark... Thanks for the headzupp...will do.

          I intend to use a WP theme, with the usual SEO plugins..etc. I will then see where it "lands naturally" before moving onto the back-links stage.
          That will probably be enough, I've ranked #1 for some sites with hundreds of thousands of competing pages with just a keyword based domain name, a good quality optimised article and a handful of social bookmarks.
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  • Profile picture of the author jimmytazz
    Banned
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    • Profile picture of the author Moxil
      Originally Posted by jimmytazz View Post

      hmm yup its on first on Google.co.uk , and i believe this is the magic of thousands backlink coming to it from forums or articles..
      Actually not. I checked the backlinks when I checked the search volume for the keyword, and I saw that they only have 2 backlinks.
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  • Profile picture of the author App Developers
    Sometimes google doesn't make sense. But since it is such a low targeted word I think you would be able to move up quickly by building up your back links and keywords. I have a similar story for my keywords and I am working on moving up to number 1 spot.
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  • Profile picture of the author andymayhem
    Ha I live about 20 miles away from Exeter and was thinking about targeting the local businesses here. Will leave you to it though.
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    • Profile picture of the author Sparksman
      Originally Posted by andymayhem View Post

      Ha I live about 20 miles away from Exeter and was thinking about targeting the local businesses here. Will leave you to it though.
      OI YOU!!, Get orf my land! LOL A fellow Devonian Warrior eh? Cheers Andy.
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      • Profile picture of the author andymayhem
        Would love to hear how you get on though!
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  • Profile picture of the author Always-A-Warrior
    And now Google has giving local businesses more boost with Google Boost.
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    • Profile picture of the author Genesis1
      Make some more nice unique content, google will love you!
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  • Profile picture of the author Anthony_Hall
    I bet you what is helping is that the main keyword Exeter electrician is showing up in the first sentence on the page.
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    • Profile picture of the author Steve Solem
      Originally Posted by Anthony_Hall View Post

      I bet you what is helping is that the main keyword Exeter electrician is showing up in the first sentence on the page.
      Yeah - but that's pretty common and that's the only place it's used on that page...except for within image filenames and alt text. :confused:

      That page has so little copy and the keyword density is awful with just the keywords in that first line - I think Sparksman needs to call him up and ask him what his secret is!

      Steve

      P.S. renaming my images to include keywords today just in case it helps, and getting a new background i can name and use too. Couldn't hurt!
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      • Profile picture of the author Anthony_Hall
        Originally Posted by Steve Solem View Post

        Yeah - but that's pretty common and that's the only place it's used on that page...except for within image filenames and alt text. :confused:

        That page has so little copy and the keyword density is awful with just the keywords in that first line - I think Sparksman needs to call him up and ask him what his secret is!

        Steve

        P.S. renaming my images to include keywords today just in case it helps, and getting a new background i can name and use too. Couldn't hurt!
        Every little bit counts I guess? From what I understand so far about SEO and what hasn't been mentioned so far that would be my best assumption.
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      • Profile picture of the author Sparksman
        Wow, This thread still very much alive... Thanks again all for your input! This site really does seem to be causing a stir. Everything about it says it should not be ranking at #1 (Ironically, we are now pushing it's hit rate up, by all going to take a looksie!:rolleyes

        Originally Posted by Steve Solem View Post


        That page has so little copy and the keyword density is awful with just the keywords in that first line - I think Sparksman needs to call him up and ask him what his secret is!

        Steve

        P.S. renaming my images to include keywords today just in case it helps, and getting a new background i can name and use too. Couldn't hurt!
        My site is almost finished and I shall be looking over the next few days to see where it lands in the rankings. (I have even re-named my BG image too Steve!)

        I have done some more digging and the web design Company link (bottom right) is Vector 7 and it boasts SEO and page 1 guarantees for all it's clients. The only thing I can see that may help is a UK directory they seem to be "partnered" to called UKHomeguides. Maybe I'll call them up posing as a potential client and ask them to tell me how they do it!!!:confused:
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  • Profile picture of the author Anna Howard
    Well might be the back linking to your website would have been that strong....... Thats why your website is appearing on the first page of google.......
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  • Profile picture of the author Sparksman
    I thought I'd post a quick update... That site I mentioned in my original post is still defying all reason and stays at the top. I have checked and it only has two back-links too!

    I have now done my site and after two weeks or so now, it's hovering around page 12-15 on Google. How can i get it up to the top?

    I have it as SEO'd as I can see for now, but it does now need more BL's i guess?

    I am getting some Crawl errors show up in Google Web Master, so need to sort them out too, I assume. Any tips to get my site up the rankings will be gladly received.
    That Website at #1 is making me lose sleep now!LOL
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  • Profile picture of the author AppsFromHome
    Sparksman - definitely keep us updated.

    Yesterday I published a targeted local site (300 searches) with proper on page factors, plugins, word press, etc..just like you and today.....it sits on the first page at number 6.

    I'm very excited about it and planned to backlink today but Mark is making me think twice about it....I don't want to hurt this rating but need it to be number 1. We're in this together, let me know how you do and I'll report the same. I am currently doing this with about 6 local sites with varied results.
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    • Profile picture of the author tamarindcandy
      Google's weird like that. I threw in a certain key phrase that I didn't think much of, and it appears just once on the whole website. Voila, a few days later, it's now on the first page of google for that key phrase.
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      • Profile picture of the author Bishops
        Sparksman, I don't know what domain you have registered, however having an exact match domain in this instance (for a low search volume keyword), would help greatly.

        Then a simple 4/5 page site, with a few articles written/submitted and a few backlinks should almost guarantee the No.1 spot in around 2-3 months.

        If I was in your position and wanted to dominate the No.1 spot for the term "exeter electrician" I'd buy the domain exeterelectrician.org.uk (which is currently available). Google gives preference to a site in the UK which ends either co.uk or org.uk.
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        • Profile picture of the author Sparksman
          Originally Posted by SDotSpells View Post

          Sparksman - definitely keep us updated.
          Will do SDotDpells!

          Originally Posted by V1NNY View Post

          Sparksman, I don't know what domain you have registered, however having an exact match domain in this instance (for a low search volume keyword), would help greatly.

          Then a simple 4/5 page site, with a few articles written/submitted and a few backlinks should almost guarantee the No.1 spot in around 2-3 months.

          If I was in your position and wanted to dominate the No.1 spot for the term "exeter electrician" I'd buy the domain exeterelectrician.org.uk (which is currently available). Google gives preference to a site in the UK which ends either co.uk or org.uk.
          Hi V1NNY,
          I have purchased a domain name which contains exeter and electricians and ends with .co.uk . It's been made in WP and has two full pages of articles, both with around a 800+ wordcount.
          3% KW density on both.

          I am now currently working on BL's! Will it really take as long as 2-3 months?
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          • Profile picture of the author Bishops
            You may hit the first page sooner but you will probably bounce around in regards to your SERP rankings. With experience I've found that it takes an average of around 2-3 months for a new site (low search competition) to be 'trusted' by Google and for it to find it's true ranking.

            There is an exact match domain on the 1st page (ExeterElectrician ending co.uk) which is a simple 5 page site, with no content apart from "This Website is for Sale..." and it has zero backlinks. So you can imagine what you can achieve with an exact match domain, with relevant content and some backlinks.
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            • Profile picture of the author Ian Malone
              Originally Posted by V1NNY View Post

              You may hit the first page sooner but you will probably bounce around in regards to your SERP rankings. With experience I've found that it takes an average of around 2-3 months for a new site (low search competition) to be 'trusted' by Google and for it to find it's true ranking.

              There is an exact match domain on the 1st page (ExeterElectrician ending co.uk) which is a simple 5 page site, with no content apart from "This Website is for Sale..." and it has zero backlinks. So you can imagine what you can achieve with an exact match domain, with relevant content and some backlinks.
              That is deferentially the way to go "exact match domain" for local businesses especially if it is low competition but high search results and get your client ranked in google maps for total domination lol
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          • Profile picture of the author MaverickUK
            Originally Posted by Sparksman View Post

            Will do SDotDpells!



            Hi V1NNY,
            I have purchased a domain name which contains exeter and electricians and ends with .co.uk . It's been made in WP and has two full pages of articles, both with around a 800+ wordcount.
            3% KW density on both.

            I am now currently working on BL's! Will it really take as long as 2-3 months?
            It typically takes my websites a month or two until it stops doing what we call the Google dance. When you stop seeing drastic rises and falls in your rankings over a short period of time, that's when your site has stabilised; however as you add more backlinks to it over time, you'll notice that rankings may drop but a week later be on the first page as opposed to the bottom of page two for example.

            The site i mentioned in my above post was actually half way down page two around two weeks ago (i stopped backlinking) and now after adding a few more quality backlinks it's now sitting on the bottom of page 1.
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  • Profile picture of the author build
    You should be able to outrank this easily enough.
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  • Profile picture of the author jamiedot
    looks like the site has been sold to a local electrician who has seen it drop in the SERPs from #1 when they bought it, down to #24 on page 3 now.

    the o.p. says there was a link FROM the web designers, but that link has gone and the only remaining inbound link comes from a directory.

    observations:

    the web designers withdrawn link had a PR of 3 so that missing link is a huge loss for the exeter electricians website.

    no description tag. BIG MISTAKE.

    no H1 tag any more. MISTAKE.
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  • Profile picture of the author Loopholemarketers
    man i saw a site ranking number 1 that was literally one page long, less than 100 words of content, off centered banner, and one picture....smh

    all it had was an exact match domain, and the keyword in the title tag...

    as a matter of fact here it is: friscopainting [dot] com

    exact match domains are huge in local search
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  • Profile picture of the author MaverickUK
    Originally Posted by Sparksman View Post

    So, there I was looking at the possibility to rank for my local (UK) town electrician, when I see this site (link below) ranking at #1 for the main search term exeter electrician (even above any Google places listings.)

    Looking at the site it is very, I mean VERY basic: Only 4 pgs, No T&C's, Privacy etc. (which I thought was good for SEO)

    When I looked at "View Page source" I can't even see any keywords listed.

    The only thing I can see that can possibly be helpful for SEO, is the domain name and the images!

    How can this be? Any SEO gurus out there want to take a look, dissect the info and report, I'd be grateful for the insight as to what's going on here...thanks.

    Website: localelectricianexeter(dot)co(dot)uk
    NOTE: Search was done via Google.co.uk
    Are you referring to Exeter Electrician If you are, these guys are a joke. They rank for quite a few of the towns in the South and have little to no backlinks, domain age, content quality et al. Their rankings seem to be based on... well... utter bollocks.

    It took me 4 months to rank first for Electrician Essex and my friend got thousands of pounds a month of work just from this one income source alone - it's worth the effort you put in, in the end. Now i'm trying to rank for Electrician Bournemouth and just about on the second page - a lot more work to go - d'oh.

    On another note, i've been trying to rank for "Houses to rent in Runcorn" for a while now, at the bottom of the first page on Google and all of the other sites above me in the rankings have NO backlinks (whilst my page has 74, albeit a lot of them are from the same domain), decent domain authority and an okay domain age. They're out rankings me based on the latter two reasons, which is a little annoying.

    Google is mysterious, but it works on a general rule of thumb - stick to it and you'll be outranking these 'lucky' buggers no time.
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  • Profile picture of the author seabro
    OP - would you share your domain? even if you use snipurl to hide it on this forum. Maybe you can get some pointers regarding SEO
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