I don't know if anyone else has noticed this, but in general the internet is still a mystery to the huge majority.
I have tried a little bit of offline ,marketing and anyone I speak to seems to be in Awe of knowledge that I have ( Its very limited but I learn everyday)
Most people believe that Google rankings are just something that happens and can never be controlled. When I rank them for very specific keywords like 'physiotherapist in "random suburb"' after a few months with an exact match domain name they think I am all powerful.
With a little bit of knowledge and the ability to talk to random people the offline market could make you a fortune with very little work ( the words very little work are if compared to most 9-5 jobs).
In conclusion in reality the internet is still in its infancy and there are many many small and medium businesses out there that do not want or need heaps of traffic, 1 visitor a day if it is the right visitor could be the difference between border line bankruptcy and high profits.
I am only in the very beggining of my offline journey but it is enough for me to realise the potential. Good Luck all