A Little Motivation to Start Your Weekend

by Gary King

Posted: 13 years ago 13 replies

OFFLINE MARKETING

Hopefully you know me well enough by now to know this is sharing and supporting, not bragging.

I want to share a little motivation with you today...

My week started on Monday with a redesign project approval for a client. Awesome, $4795 coming my way.

The week is ending on another solid note- this morning I met with an existing client. A dentist specifically, but that's not really important.

Long story short, I'm redesigning his web site for him. Estimated $5-$7K, final price to be set when we sort out the new design features.

He's THRILLED to pay it - he has new patients walking in the door every day with a stupid little coupon that I set up for him for free x-rays.

See, he's GIVING away the x-rays that cost him VERY little in relative terms...

People are walking in all the time with them.

Guess what? The average lifetime value of a new patient to this dentist is $9,000. That's right, 9 grand. He's MORE than happy to give away free x-rays.

I've had previous earnings from this client, but it just feels great when you get even more work from a happy, satisfied customer...

Stay motivated people! Help others make money and you will too.

If you're doing online stuff (product reviews, etc) keep in mind the consumer - what do they want and need to know to make the buying decision? Give it to them, and they'll purchase through your link.

Hope it boosts your motivation and drive to get going and tear it up!

All success,

Gary

#motivation #start #weekend

Mike Hlatky

13 years ago

Congrats on your success Gary!

Originally Posted by Gary King

If you're doing online stuff (product reviews, etc) keep in mind the consumer - what do they want and need to know to make the buying decision? Give it to them, and they'll purchase through your link.

I find that this is one of the most important parts of this business. Stop being so concerned with Google, and start worrying more about the consumer. Google isn't going to buy a product through your link, a real human visitor is going to.

People need need to get out of the "make money now" mindset and try to focus on providing quality content or services to the consumer.

Thanks
1 reply

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Gary King

13 years ago

Originally Posted by Mike Hlatky

Congrats on your success Gary!

I find that this is one of the most important parts of this business. Stop being so concerned with Google, and start worrying more about the consumer. Google isn't going to buy a product through your link, a real human visitor is going to.

People need need to get out of the "make money now" mindset and try to focus on providing quality content or services to the consumer.

Thanks... and Absolutely... couldn't have said it better myself!

Originally Posted by 1960Texan

First off, congrats on a great week. What stands out most (at least for me) is when you wrote "Help others make money and you will too." That's the real secret.
Will

Thanks much - the secret is out!

Originally Posted by pilch

Always nice to hear 'real-life' cases and especially as this one's about the mix of how offline and the online worlds meet. After reading it, it just makes so much sense, it's almost a non-brainer.

So plenty of scope out there for pushing these ideas to fruition, great job. Now if I wasn't so obsessed with enjoying KW research so frickin' much I might be somewhere close to where you're at. Then again, probably not.

How did you obtain this 'redesign project approval' in question. Did you just approach a few clients whose sites needed a rinse?

Happy to share and motivate! You can do anything you set your mind to - if you're good at keyword research, then great! Embrace it, use it to target optimal keywords and build pre-sales sites for emerging products... give the people the info they need for an educated purchase, and you'll do well!

This was an existing client, just generating more revenue from them - always easier than obtaining a new client, but you can absolutely do that too - IF you keep THEIR needs in mind.

Originally Posted by adamgoss

well done, must feel pretty good.

Thanks much... it does, but it's really about encouraging my Warrior Family here. It can be done. YOU can do it too. Keep the focus on the customer and the money will come. Don't chase wild stuff and bounce all over the place - be determined and you'll taste success.

Thanks

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1960Texan 13 years ago

First off, congrats on a great week. What stands out most (at least for me) is when you wrote "Help others make money and you will too." That's the real secret.
Will
- Thanks
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pilch 13 years ago

Always nice to hear 'real-life' cases and especially as this one's about the mix of how offline and the online worlds meet. After reading it, it just makes so much sense, it's almost a non-brainer.

So plenty of scope out there for pushing these ideas to fruition, great job. Now if I wasn't so obsessed with enjoying KW research so frickin' much I might be somewhere close to where you're at. Then again, probably not.

How did you obtain this 'redesign project approval' in question. Did you just approach a few clients whose sites needed a rinse?
- Thanks
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adamgoss 13 years ago

well done, must feel pretty good.
- Thanks
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Andrea Wilson

13 years ago

You are such an inspiration and a role model Gary! Thank God you are here.

Thanks
1 reply

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Gary King

13 years ago

Originally Posted by Andrea Wilson

You are such an inspiration and a role model Gary! Thank God you are here.

<blush>

Thanks. There are MANY others here that will lift you up as well. Glad to shed a little sunshine on you.

Originally Posted by webalytics

Thanks for sharing, and congrats on your success!

Thanks - stay motivated - YOU can have success too!

Originally Posted by mikemcmillan

Thanks for the inspiring story, Gary. And you're right, it's not how much something costs someone, it's how much they can make with it.That dentist likely makes more from each new patient your work brings in to him tha the entire cost of your services--everyone wins! What's better than that?
-Mike

Mike, he SURE does - his average lifetime value of a new patient is $9,000 US. Beautiful. He can't WAIT to hear what I have for him next when we talk.

Originally Posted by unikk

cool 1 man .. I will like to have a motivate to start my week but i guess I'm not

Grit your teeth and tell yourself you WILL have a great week - you can do it!

Originally Posted by GCooper

Thanks for the inspiring words.

-G

Awesome, happy to share - all success to you as well.

Originally Posted by dp40oz

Great story. Thanks!

Glad to share and spread the motivation around! We can all use it from time to time.

Thanks

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mikemcmillan 13 years ago

Thanks for the inspiring story, Gary. And you're right, it's not how much something costs someone, it's how much they can make with it.That dentist likely makes more from each new patient your work brings in to him tha the entire cost of your services--everyone wins! What's better than that?

Mike H. said,
I find that this is one of the most important parts of this business. Stop being so concerned with Google, and start worrying more about the consumer. Google isn't going to buy a product through your link, a real human visitor is going to.

Amen to that, Mike! -Mike
- Thanks
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unikk 13 years ago

cool 1 man .. I will like to have a motivate to start my week but i guess I'm not
- Thanks
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GCooper 13 years ago

Thanks for the inspiring words.

-G
- Thanks
- 1 reply
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- dp40oz 13 years ago
  
  Great story. Thanks!
  
  Thanks
  
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johninmn

13 years ago

Good post Gary. You touched on something that is KEY. You talked about the dentist and LIFETIME VALUE OF A CUSTOMER. Very early in my sales career an experienced and successful sales rep told me to think about the lifetime value of a customer. In short, typically that means taking very good care of those customers that you know will pay huge dividends over the long haul. That can mean giving them something for free up front to earn their business, helping them out in a jam that won't benefit you financially, letting them vent to you about something that isn't your fault, and giving them the periodic discount for no reason. It's a simple concept but one that gets lost often.

Thanks
1 reply

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Gary King

13 years ago

Originally Posted by johninmn

Glad you enjoyed it. Yes, yes, absolutely - it's about what that customer can bring to them. Having a loss leader (the giveaway you mention for those not familiar with the term) is a great way to encourage that first purchase or visit to the dentist, etc.

Caring for the customer is paramount just as you say, and I couldn't agree more, it so often gets overlooked. In fact, you can build a business off of it - better customer service than the next guy.

All success!

Gary

Thanks

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A Little Motivation to Start Your Weekend

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