Sales approach and pricing

10 replies
Hey folks,

I have been working on this one niche site which I have setup as directory/ profile website. I have optimized specific pages for local keywords.

For example: city name +cuisine type

I'm starting to see pages starting to rank and traffic is starting coming in. I need some opinions on my sales approach. I have had this approach down in my mind before I even built the site.

Each of the optimized pages will carry 6-10 spots where restaurants can claim a spot for their business to be on the first page of Google through my website. They will be given a 1 page profile with all information about their restaurant as well as a video and photos of their establishment.

I'm thinking of just adding restaurants into the spots, let their profiles sit there for a week, walk into the restaurant, show them they are ranking on the first page google for a very targeted keyword (city + cuisine) and show them the page view count installed at the bottom of each page. Hopefully the view counts, their profile already up and ready, and ranking on first page of google will lead them into the sale.

I'm willing to offer first 30 days free to people that don't budge or see the advantage of it and or else $89/month.

What are your opinions? I would really love to hear what John Durham and Amir have to say about this.
#approach #pricing #sales
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  • Profile picture of the author ColorfulAnt
    "
    I'm willing to offer first 30 days free to people that don't budge or see the advantage of it and or else $89/month. "

    Be more fluid... as long as you bring customers to the restaurants, you should take a bite of the profits. You do not know how big of a bite you should take...

    You don't have too many restaurants to be in contact with in the beginning, so be more personal and fluid with them. Talk to the manager and see how much profit you actually bring them.... only by that you can assume and consider how much you should take for yourself.
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  • Profile picture of the author Voasi
    I'd show them your traffic levels and let them know you're getting a lot of traffic. You could put click analytics showing that your sending them lots of traffic.

    Alternatively, you could setup a "coupon" for each restaurant (asking permission of course) and then you could make it performance based, based on how many people printed it from your website or, if you have a good relationship/contract with each restaurant, how many coupons they collected.
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    • Profile picture of the author Osman_M
      Originally Posted by Voasi View Post

      I'd show them your traffic levels and let them know you're getting a lot of traffic. You could put click analytics showing that your sending them lots of traffic.

      Alternatively, you could setup a "coupon" for each restaurant (asking permission of course) and then you could make it performance based, based on how many people printed it from your website or, if you have a good relationship/contract with each restaurant, how many coupons they collected.

      Im right not track as I have installed counters at the bottom of the listing pages and also I will install them on each profile page for each restaurant.

      Traffic is coming in now.

      I'm hoping the fact the pages are ranking for highly targeted keywords for example, Italian restaurants in Toronto, will get them to really buy in.
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  • Profile picture of the author Anna Howard
    Wow, once a website is able to attract traffic..... One can go in doing what ever the owner wants to do with a website......
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    • Profile picture of the author nitepen
      Monetize your current traffic. If you need a payment system, iMerchant is your solution. We do billing, payment tracking, customer tracking, database management, payroll and disbursement. GET PAID by wire, check, ACH, PAYPAL!
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  • Profile picture of the author highestpaidgpt
    Wheres a good place to go for cheap sales advertising?
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    • Profile picture of the author eshber
      Im doing something very similar to this. Are you using wordpress? Or creating your own site? if you're creating wordpress, what theme are you using?

      Coupon codes is what I'll be doing.
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  • Profile picture of the author Tim Hoogasian
    Are you doing this for businesses that are both online currently, and those without web sites?

    Don't use a one-size-fits-all approach. You need to tailor your costs to your target restaurant market. That is, who are THEY marketing to, ie, what's the typical dinner plate cost (and their profit margins)?

    A restaturanteur who's only getting maybe $10 a plate isn't going to be very interested, or interesting for you -- their margins will be too small. Even if you sign them up they'll likely be counting their pennies constantly and probably won't have any idea (or patience to learn about) Customer Value... so you'll constantly be on an uphill battle to prove your bottom line value.

    On the other hand, going after $100/plate restaurants if you're starting out will be a tough road as well. They likely will have had lots of pitches, and you'll have a harder time getting connected to the "real decision maker(s)".

    Net-net, you need to think in terms of what genuine upside you can bring them in new business and more-frequent sales from current (or lapsed) customers. Then factor out the percentage of that amount that you want to charge, and you'll have your pricing target.

    As a sanity check be sure to have a look at other online marketing firms in your "nearby" area to see what pricing they may have posted (if anything), to compare against. It can help as well to look at out-of-area "big city/big name" firms to say, "Mr./Ms. Business Owner, THESE are the kinds of prices that you'd have to pay for this kind of service, and those companies are impersonal, out of the local area, and they're really aimed at 'big fish', so you're not likely to get their best efforts and support. I'm local to you, this is what I can do to help your business, and you'll have direct access to me. I'll personally be ensuring the work gets done right for you, you won't have to worry about some flunky in 'Lower Armpit Antarctica' not coming through for you."
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