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Services You Should Offer That Client Would Like To Buy

by JJOrana
13 replies
Read this only if you're serious about building a business as an offline marketing consultant. If you're looking for a quick cash, go buy another WSO.

I've read a lot of threads asking what services to provide to client and how much to charge. The advices are all nice but it's a backward approach to be successful in this business.

Your first question should be what is the problem that they're trying to solve?

And then come up with a solution to their problem. Package it, put a nice name to it, and then offer it to them.

One of the reason you're not successful as a consultant is because you're in love with the services that you offer like SEO, Facebook profile, Google Places, etc.

Seriously, they don't care about all these stuff unless you can PROVE to them that these things will solve their problems. If you're able to rank them numero uno in Google but the problem is still unsolved, then you failed.

Be in love with your prospects and clients and you'll have the most successful offline consulting practice in your area.
#buy #client #offer #offline business #offline consulting #offline services #seo services #services
  • Profile picture of the author lindyb52
    Very well put! What I do is rank them one G page 1, to start......for free! I call it my Expess Marketing Service.

    Then they are very willing to pay, monthly, there after!
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  • Profile picture of the author Rus Sells
    Great point! Lets not sell services like hamburgers, right?

    People want to do business with people not services in general so approach it that way and you'll find success fast.

    Originally Posted by JJOrana View Post

    Read this only if you're serious about building a business as an offline marketing consultant. If you're looking for a quick cash, go buy another WSO.

    I've read a lot of threads asking what services to provide to client and how much to charge. The advices are all nice but it's a backward approach to be successful in this business.

    Your first question should be what is the problem that they're trying to solve?

    And then come up with a solution to their problem. Package it, put a nice name to it, and then offer it to them.

    One of the reason you're not successful as a consultant is because you're in love with the services that you offer like SEO, Facebook profile, Google Places, etc.

    Seriously, they don't care about all these stuff unless you can PROVE to them that these things will solve their problems. If you're able to rank them numero uno in Google but the problem is still unsolved, then you failed.

    Be in love with your prospects and clients and you'll have the most successful offline consulting practice in your area.
    Signature
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    • Profile picture of the author marciayudkin
      Your first question should be what is the problem that they're trying to solve?
      Excellent advice. Let me add that this is also more powerful than selling Google Places etc. services because great clients have never heard of these particular services. You might as well be speaking Turkish in trying to sell to them that way.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author JJOrana
        A lot of consultant are wondering why prospects don't call them back or not answering their emails...

        Prospects are ignoring them completely.

        They thought the problem could be the price, proposal document, presentation...

        The truth is, even if you have the best steak in your area BUT you're offering it to vegetarians... you'll not make any money!
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  • Profile picture of the author Voasi
    That's exactly what I tell my sales people. It's not a "sales call" - it's a "Rapport Call". You should have your potential client speaking 90% on that phone call - trust me, they'll tell you what they're lacking, what they need, where their business is struggling, etc...

    THEN...you tailor a campaign specific to what they need - and guess what - you get to charge more because you're developing a custom proposal, that is very targeted to their marketing "holes". We don't take anyone for less then $1000 - and we have no problem getting clients; the business is out there.

    Be Different. Build Rapport.
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  • Profile picture of the author TracyMoore
    @Lindyb52 - Can you share more about your Express Marketing Service, mainly how you ensure yourself of getting paid down the road after you've gotten the client to page 1 of google. This idea sounds very interesting - thank you in advance for your response.

    Thank you,
    Tracy
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  • Profile picture of the author gomarket
    Thanks for this post. It makes so much sense.

    Originally Posted by JJOrana View Post

    Read this only if you're serious about building a business as an offline marketing consultant. If you're looking for a quick cash, go buy another WSO.

    I've read a lot of threads asking what services to provide to client and how much to charge. The advices are all nice but it's a backward approach to be successful in this business.

    Your first question should be what is the problem that they're trying to solve?

    And then come up with a solution to their problem. Package it, put a nice name to it, and then offer it to them.

    One of the reason you're not successful as a consultant is because you're in love with the services that you offer like SEO, Facebook profile, Google Places, etc.

    Seriously, they don't care about all these stuff unless you can PROVE to them that these things will solve their problems. If you're able to rank them numero uno in Google but the problem is still unsolved, then you failed.

    Be in love with your prospects and clients and you'll have the most successful offline consulting practice in your area.
    Signature

    Best Regards,
    Mike

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  • Profile picture of the author guyd
    100% - you need to listen to their pains to plan the product which dictates the pitch adn the price
    Signature

    Just helping out

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  • Profile picture of the author Hugh
    The best salesmen. Asks a question. Shuts up. Listens carefully. Rinse, repeat.
    When you know enough about his/her business, ask questions beginning with
    "What if..........". If you do this slowly and methodically, he/she will make the
    sale for you.

    Hugh
    Signature

    "Never make someone a priority in your life who makes you an option in theirs." Anon.
    "Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon." -- Winston Churchill

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  • Profile picture of the author linebelowdigital
    On the other hand, specializing in one service and only offering it to buyers who are interested and actually need it, isn't a bad idea either. For example, if you're great at building lead capture pages, it wouldn't make sense to stray from your area of expertise just because a potential customer would like a stronger presence on facebook. Contractors and service providers will always need leads, so if that's a service that you provide, and you're really good at it, you can simply offer it at a low entry price point, prove yourself by providing results (leads), then build a recurring income because this client knows that your service is worth your monthly fee.
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    Make An Easy $200 - $1500/mo Per Client Helping Local Businesses to Find Leads...

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  • Profile picture of the author RussellRead
    Find the pain and then give them the pain killer!
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    Do Good!

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  • Profile picture of the author Sebulba
    Here! Here!

    Originally Posted by JJOrana View Post

    Read this only if you're serious about building a business as an offline marketing consultant. If you're looking for a quick cash, go buy another WSO.

    I've read a lot of threads asking what services to provide to client and how much to charge. The advices are all nice but it's a backward approach to be successful in this business.

    Your first question should be what is the problem that they're trying to solve?

    And then come up with a solution to their problem. Package it, put a nice name to it, and then offer it to them.

    One of the reason you're not successful as a consultant is because you're in love with the services that you offer like SEO, Facebook profile, Google Places, etc.

    Seriously, they don't care about all these stuff unless you can PROVE to them that these things will solve their problems. If you're able to rank them numero uno in Google but the problem is still unsolved, then you failed.

    Be in love with your prospects and clients and you'll have the most successful offline consulting practice in your area.
    Signature
    https://2021rocket.com
    https://gmbliftoff.com/
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