Starbucks is staying ahead..

by Tiger_Claw

Posted: 13 years ago 3 replies

OFFLINE MARKETING

..are the businesses you work for doing the same?

CNN.com - Breaking News, U.S., World, Weather, Entertainment & Video News

http://news.starbucks.com/article_di...article_id=490

Very similar technology to the QR code they also touch on the Square for the iPhone. Something to think on.

#ahead #starbucks #staying

rickz 13 years ago

I do know that Starbucks are staying ahead with the times by offering MP3's to their buyers!
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- myob 13 years ago
  
  Actually this is more closely aligned to NFC (near field technology) rather than QR codes. Some smartphones have this built-in, and the new iPhone 5 will have these chips as well.
  
  Google is strongly behind using this technology
  http://bits.blogs.nytimes.com/2011/0...a-big-business
  
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JustinDupre 13 years ago

Very interesting story.. The Starbucks Card Mobile App looks cool! Can't wait to download and try it next time.
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